Ever wonder how to create a more successful sustainability marketing campaign? Imagine if you could have an action plan that shows you exactly what to do to get the best results. In this article, you will discover five key elements to build that successful sustainability campaign.

1. 5KEYELEMENTS
OFASUCCESSFUL
SUSTAINABILITY
CAMPAIGN
Strategy
GLOCALITIES PRESENTATION

2. THIS PRESENTATION IS A SUMMARY OF
THE ARTICLE:
"5 KEY ELEMENTS OF A SUCCESSFUL
SUSTAINABILITY CAMPAIGN".
THE FIRST IN A NEW SERIES OF ARTICLES
TO INSPIRE AND EMPOWER COMPANIES,
GOVERNMENTS, AND NGOS ON HOW TO
USE VALUES-BASED RESEARCH TO
COMMUNICATE EFFECTIVELY AND
CREATE SUCCESSFUL CAMPAIGNS.
by Martijn Lampert
INTRODUCTION

3. VALUES-BASED TARGETING
#1 USE
VALUES-BASED
TARGETING
connect with right audience
highlight what your
audience values
build emotional relationship
align values with your
campaign / sustainability
products

4. GET INSIGHTS
WITH GLOCALITIES
VALUES-BASED
RESEARCH
find sustainability sweet spot
convey most compelling message

5. BRAND PURPOSE IS THE KEY DIFFERENTIATOR FOR BRANDS
#2 ALIGN
SUSTAINABILITY
SWEET SPOT
WITH BRAND
PURPOSE
align your brand with a
defined target audience
make it fit with a specific
sustainability topic
"Communicate what makes your
company/brand unique".

6. IDENTIFY
SUSTAINABILITY
TOPIC MOST
RELEVANT FOR
YOUR BRAND
build brand proposition (communicate benefit)
test among your target audience

7. co-creation with leadership, employees,
customers
be inspired by new ideas
learn which sustainability message will align
best with your company, brand and target
audience
Start a co-creation process with
all stakeholders

8. MOBILIZE OTHER-MINDED PEOPLE
#3 FIND HOOKS
AND IDEAS TO
MOBILIZE
'OTHER-MINDED'
PEOPLE
reflect on your values
be self-aware
know your blind spot
avoid 'bubble thinking'
Glocalities segmentation model

9. CREATE STORIES
#4 TAILOR YOUR
MESSAGE WITH
ARCHETYPES
use deep-rooted
communication frames
connect on an emotional level
unlock the human experience
create stories that resonate
with your audience

10. YOUR TONE OF
VOICE IS CRITICAL
TO CHANGE
ATTITUDE AND
BEHAVIOR

11. TONE OF VOICE
#5 USE RIGHT
TONE OF VOICE
For example, to engage more
frontrunners in the fight
against poverty it is vital to:
use an optimistic tone
communicate
progress made

12. identify segments of the population who are
most receptive to your message
help them mobilize other parts of the public
Form alliances

13. THANK
YOU FOR
YOUR TIME.
GLOCALITIES PRESENTATION
Glocalities.com
Click HERE to read the full article
"5 Keys of a Successful
Sustainability Campaign"