Wish you could generate more engagement for your fundraising campaigns? Discover how to do this more effectively and build even greater fundraising campaigns:

1. HOWTOBUILD
ENGAGING
FUNDRAISING
CAMPAIGNS
Strategy
GLOCALITIES PRESENTATION

2. THIS PRESENTATION IS A SUMMARY OF
THE ARTICLE:
"HOW TO BUILD ENGAGING FUNDRAISING
CAMPAIGNS".
A NEW SERIES OF ARTICLES TO INSPIRE
AND EMPOWER COMPANIES,
GOVERNMENTS, AND NGOS ON HOW TO
USE VALUES-BASED RESEARCH TO
COMMUNICATE EFFECTIVELY AND
CREATE SUCCESSFUL CAMPAIGNS.
by Roel Schoemaker
INTRODUCTION

3. VALUES-BASED TARGETING
#1 FIND THE
AUDIENCE THAT
CONNECTS
WITH YOUR
VALUES AND
ALIGNS WITH
YOUR ISSUES
values guide people with
their choices

4. WHICH VALUES
SUCH AS FAMILY,
FREEDOM OR
CAREER ARE
IMPORTANT TO
YOUR AUDIENCE?

5. WHICH ISSUES, SUCH
AS ANIMAL WELFARE,
CLIMATE CHANGE, OR
HEALTH ARE
RELEVANT TO YOUR
TARGET AUDIENCE?

6. CULTURAL AND GENERATIONAL DIFFERENCES
#2 UNDERSTAND
CULTURAL AND
GENERATIONAL
DIFFERENCES
align your message with the
audience you wish to
engage with your campaign
"Avoid the one-size-fits-all approach".

7. MORE COSMOPOLITAN,
CONSUMPTION-MINDED,
COMPETITIVE,
SOCIAL,
SELF-ORIENTED,
OPEN-MINDED,
FLEXIBLE,
CULTURALLY ACTIVE,
IMAGINATIVE,
WORRIED
GLOCALITIES RESEARCH DISTINGUISHES FIVE TYPES OF MILLENNIALS BASED ON SHARED VALUES.
FOR MORE INFO CLICK HERE!
CULTURAL AND GENERATIONAL DIFFERENCES
MILLENNIALS VERSUS OLDER GENERATIONS

8. THE CULTURAL
ENVIRONMENT IN
A COUNTRY HAS A
VITAL INFLUENCE
ON THE DOMINANT
VALUES

9. FRAME YOUR CAMPAIGN ISSUE
#3 FRAME YOUR
CAMPAIGN ISSUE
EFFECTIVELY
there are various angles or
perspectives to focus on a
specific issue.
find the right hook to make
your message more
impactful

10. EXAMPLE, HOW TO FRAME
OVERCONSUMPTION OF
MEAT:
FRAME YOUR CAMPAIGN ISSUE
address the effect on animal welfare
focus on the impact it can have on climate change
mention the effect it can have on health of
individuals

11. TEST YOUR
COMMUNICATION
AMONG VARIOUS
SEGMENTS OF
THE POPULATION

12. THANK
YOU FOR
YOUR TIME.
GLOCALITIES PRESENTATION
Glocalities.com
Click HERE to read the full article
"How to Build Engaging
Fundraising Campaigns"