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Public Opinion Landscape
TABLE OF CONTENTS
Slides correspond to the issues faced by President Trump between May – October 2017
Slide Number
Trump Approval Ratings (January – October 2017) 3
Charlottesville, VA (May 2017) 5
Paris Climate Accord (June 2017) 7
North Korea (September 2017) 9
Health Care: ACA, AHCA, “Skinny Repeal” (September 2017) 12
Hurricane Response (September – October 2017) 14
Gun Control: Las Vegas Shooting (October 2017) 17
A Look Ahead: The 2018 Midterms 20
3
Trump Approval Ratings
Public Opinion Landscape
November 8, 2017
4
President Trump approval ratings over time
Approval 12 points lower than Inauguration Day; Disapproval at all-time high
Source: Gallup, January 29-October 1, 2017, n=1500 Adults Daily
Public Opinion Landscape
November 8, 2017
45
43
41 40
42 43 42
40 39 38
40 40 41 41 42
38 38
41
38 37 38 39 39 38 39
37 38 37 36 37
35 36 37 38 38 37 38 37 36
33
47
52 53 54 53
51 52
55 56 57
53 54
52
54 53
56 56
54
56
58 57 56 56 57 56
58 57 58 58 58
60 59
57 57
55
58
56 57 57
62
2017 Jan 20-29 2017 Feb 27-Mar 5 2017 Apr 3-9 2017 May 8-14 2017 Jun 12-18 2017 Jul 17-23 2017 Aug 21-27 2017 Sep 25-Oct 1
33%
approve
Oct. 29, 2017
47%
disapprove
45%
approve
Jan. 20, 2017
62%
disapprove
Do you approve or disapprove of the way Donald Trump is handling his job as president?
5
Charlottesville, VA
Public Opinion Landscape
November 8, 2017
6
Nearly two-thirds of Americans think President Trump’s
handling of this crisis is inadequate
Source: NPR/PBS News Hour/Marist Poll, August 17, 2017
Do you feel President Trump’s Response to the Violence in Charlottesville has
been strong enough, or not strong enough?
27%
52%
21%
Strong Enough
Not Strong
Enough
Unsure
77% of African
Americans say
Trump’s response
is inadequate
31% of Whites
say Trump’s
response is
adequate
Public Opinion Landscape
November 8, 2017
7
Paris Climate Accord
Public Opinion Landscape
November 8, 2017
8
Americans largely oppose the U.S. withdrawing from
international Paris Climate Agreement
Source: AP-NORC, June 8-11, 2017
Nearly 200 countries recently signed an international agreement in Paris
to reduce greenhouse gas emissions. Do you support, oppose, or neither
support nor oppose the US withdrawing from the agreement?
29%
46%
23%
Approve Disapprove Don't know
How much of an impact will withdrawing form the agreement will have on
the national economy in the long run?
18%
52%
27%
Help
Hurt
No Impact
How concerned are you that the U.S. withdrawing from this agreement
will hurt global efforts to fight climate change?:
32%
25%
43%
Not very/not concerend at all
Moderately concerned
Extremely/very concerned
Source: AP-NORC, June 8-11, 2017
Public Opinion Landscape
November 8, 2017
9
North Korea
Public Opinion Landscape
November 8, 2017
10
North Korea’s Development of Nuclear Weapons: most
believe situation can be contained
Republicans more likely to opt for military action than Democrats.
Source: CBS, September 21-24, 2017
Total
Public Opinion Landscape
November 8, 2017
24%
67%
7%
Requires military action Can be contained
Is not a threat
48%
46%
3%
Democrats Republicans
33%
59%
5%
11
Majority of Americans disapprove of President Trump’s
handling of North Korea, largely along party lines
Source: CBS, September 21-24, 2017
Do you approve or disapprove Trump’s handling of North Korea?
Public Opinion Landscape
November 8, 2017
What concerns you more with North Korea: That the U.S. would…?
Approval – darker shade
Disapproval – lighter shade
17%
53%
83%
79%
39%
12%
GOP
Total
DEM
Source: CBS, September 21-24, 2017
53%
36%
Act too quicly and start a war Not act quicly enough and get attcked
Health Care: The Affordable Care Act
12 Public Opinion Landscape
November 8, 2017
Public Opinion Landscape
November 8, 2017
Affordable Care Act Approval
13
43% 43%
48% 49%
46%
48% 49%
51% 50%
52%
46%
51%
45% 46%
42%
44%
46%
41% 42% 41%
44%
39%
44%
40%
Favorable Unfavorable
2016
Election
(Nov. 8,
2016)
Trump
Inauguratio
n
(Jan. 20,
2017)
AHCA
(Mar. 6 –
Apr. 26,
2017)
CBO
released
(Jun. 26,
2017)
BCRA
(Jun.
22-27,
2017)
BCRA v. 2,
Partial
repeal,
Skinny
repeal
(Jul. 13-25,
2017)
Graham-
Cassidy
(Sept. 13-
26, 2017)
Source: Kaiser Family Foundation, October 13, 2017
As you may know, a health care reform bill was signed into law in 2010. Given what you know about the health reform law, do you have a generally
favorable or unfavorable opinion of it?
Hurricane Response
Public Opinion Landscape
November 8, 201714
32% 23% 19% 11% 14%
Strongly approve Somewhat approve
Not sure Somewhat disapprove
Strongly disapprove
32% 24% 20% 11% 13%
Strongly approve Somewhat approve
Not sure Somewhat disapprove
Strongly disapprove
Trump Administration Handling of Hurricanes: Harvey and
Irma
Do you approve or disapprove of the way
President Trump has handled Hurricane Harvey?
Do you approve or disapprove of the way
President Trump has handled Hurricane Irma?
Source: HuffPost, September 26-27, 2017
15 Public Opinion Landscape
November 8, 2017
29% 16% 24% 21% 24%
Strongly approve Somewhat approve Not sure
Somewhat disapprove Strongly disapprove
Do you approve or disapprove of the way President Trump has handled Hurricane Maria?
Trump Administration Handling of Hurricanes: Maria
Sources: HuffPost, September 26-27, 2017; CNN, October 12-15, 2017
16 Public Opinion Landscape
November 8, 2017
Approval of the federal
government’s response to
recent hurricanes dropped 20
points following Hurricane
Maria. On September 20, 64%
approved; on October 15, only
44% approved.
Gun Control: Las Vegas Shooting
Public Opinion Landscape
November 8, 201717
61%
34%
5%
More strict Kept as they are now Less strict
Source: Gallup, October 5-11, 2017
48%
39%
13%
Fewer mass shootings Not make a difference More mass shootings
After Las Vegas Shooting, most believe gun laws should
be more strict
Nearly half believe gun control would result in fewer mass shootings.
18 Public Opinion Landscape
November 8, 2017
Do you think guns laws should be…?
If it was harder for people to legally obtain guns in
the United States, do you think there would be…?
65%
65%
67%
67%
71%
74%
75%
14%
17%
15%
16%
16%
13%
13%
8%
7%
8%
6%
7%
6%
5%
7%
7%
6%
5%
4%
4%
4%
6%
4%
4%
5%
2%
2%
3%
Banning the use of bump fire stocks, which is a gun accessory that allows for a
shooter to fire hundreds of rounds per minute
Preventing sales of all firearms to people who have been convicted of violent
misdemeanors
Barring gun purchases by people on the federal no-fly or watch lists
Making private gun sales and sales at gun shows subject to background checks
Expanding screening and treatment for the mentally ill
Preventing sales of all firearms to people who have been reported as dangerous
to law enforcement by a mental health provider
Requiring background checks on all gun sales
Strongly support Somewhat support Don't know/no opinion Somewhat oppose Strongly oppose
19 Public Opinion Landscape
November 8, 2017
Ma jo ritie s s u p p o rt c e rta in me a s u re s to re s tric t g u n p o lic y
Requiring background checks on all gun sales, preventing gun purchases by mentally ill top list.
Source: Morning Consult, October 5-9, 2017
Here is a list of policies surrounding gun ownership in the United State. Do you support or oppose each of the following?
*responses with less than 60% “strongly approve” not shown
20
A Look Ahead: The 2018 Midterms
Public Opinion Landscape
November 8, 2017
21
WHAT’S AT STAKE
Republicans Democrats
241 194
All 435 seats being contested.
Democrats need to win a net of
24 seats from the Republicans
to gain control of the House.
House:
Senate:
Republicans Democrats
52 48*
34 seats being contested.
Democrats need to win a net of 3
seats from the Republicans to
gain control of the Senate.
* 46 Democrats + 2 Independents
Public Opinion Landscape
November 8, 2017
22
SENATE: 2018 map favors Republicans
Democrats: 48* Republicans: 52
*Two independents caucus
with Democrats
K
Y
G
A
N
C
Dems in states Trump won:
1. Florida (Nelson)
2. Indiana (Donnelly)
3. Michigan (Stabenow)
4. Missouri (McCaskill)
5. Montana (Tester)
6. North Dakota (Heitkamp)
7. Ohio (Brown)
8. Pennsylvania (Casey)
9. West Virginia (Manchin)
10. Wisconsin (Baldwin)
Public Opinion Landscape
November 8, 2017
States Democrats plan
to target in 2018: :
1. Nevada (Heller)
2. Arizona (Flake)
3. Tennessee (Corker)
4. Texas (Cruz)
SENATE: Retirements and primary challenges may help
Democrats in Midterms
Sen. Jeff Flake (R-
Arizona) announced
he would not seek
reelection to the
Senate in 2018 on
October 24, 2017.
Sen. Bob Corker (R-
Tennessee) announced
he would not seek
reelection to the Senate
in 2018 on September
26, 2017.
Public Opinion Landscape
November 8, 201723
President Trump’s former chief strategist, Steve Bannon, is planning
Republican Primary challenges to every sitting U.S. Senator, except Sen.
Ted Cruz (TX). (September 10, 2017)
HOUSE: Public Opinion gives Democrats a slight edge on
2018 General Ballot
52% 10% 38%
Controlled by Democrats No opinion Controlled by Republicans
House Retirements: 20 Republican and 10 Democratic Members of
Congress have announced that they are retiring from their seats in 2018.
Sources: Washington Post, October 20, 2017
24 Public Opinion Landscape
November 8, 2017
Would you rather see the next Congress controlled by the Democrats, to act as a check on
Trump, or controlled by the Republicans, to support Trump’s agenda?
1025 F Street NW, 9th Floor
Washington, DC 20004
121 East 24th Street, 10th Floor
New York, NY 10010
202.337.0808 | GPG.COM
GP G R e s e a r c h
GPG has a full-service research team offering a full complement of qualitative and quantitative public
opinion, as well as digital, research services. We use research to inform message development and
communication strategy, as well as to help clients assess and monitor critical issues and track the
effectiveness of strategic communication campaigns.
GPG has extensive experience conducting research on complex issues and political topics with
diverse audiences. We go beyond the standard Q&A, using innovative, projective techniques to
uncover key insights. The result is actionable research that helps shape our clients’ messaging and
strategy.
For more information about this presentation
or to find out more about GPG’s research capabilities contact:
Adam Slater (aslater@gpg.com)

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GPG Public Opinion Landscape

  • 1. N o v e m b e r 8 , 2 0 1 7 Public Opinion Landscape
  • 2. TABLE OF CONTENTS Slides correspond to the issues faced by President Trump between May – October 2017 Slide Number Trump Approval Ratings (January – October 2017) 3 Charlottesville, VA (May 2017) 5 Paris Climate Accord (June 2017) 7 North Korea (September 2017) 9 Health Care: ACA, AHCA, “Skinny Repeal” (September 2017) 12 Hurricane Response (September – October 2017) 14 Gun Control: Las Vegas Shooting (October 2017) 17 A Look Ahead: The 2018 Midterms 20
  • 3. 3 Trump Approval Ratings Public Opinion Landscape November 8, 2017
  • 4. 4 President Trump approval ratings over time Approval 12 points lower than Inauguration Day; Disapproval at all-time high Source: Gallup, January 29-October 1, 2017, n=1500 Adults Daily Public Opinion Landscape November 8, 2017 45 43 41 40 42 43 42 40 39 38 40 40 41 41 42 38 38 41 38 37 38 39 39 38 39 37 38 37 36 37 35 36 37 38 38 37 38 37 36 33 47 52 53 54 53 51 52 55 56 57 53 54 52 54 53 56 56 54 56 58 57 56 56 57 56 58 57 58 58 58 60 59 57 57 55 58 56 57 57 62 2017 Jan 20-29 2017 Feb 27-Mar 5 2017 Apr 3-9 2017 May 8-14 2017 Jun 12-18 2017 Jul 17-23 2017 Aug 21-27 2017 Sep 25-Oct 1 33% approve Oct. 29, 2017 47% disapprove 45% approve Jan. 20, 2017 62% disapprove Do you approve or disapprove of the way Donald Trump is handling his job as president?
  • 5. 5 Charlottesville, VA Public Opinion Landscape November 8, 2017
  • 6. 6 Nearly two-thirds of Americans think President Trump’s handling of this crisis is inadequate Source: NPR/PBS News Hour/Marist Poll, August 17, 2017 Do you feel President Trump’s Response to the Violence in Charlottesville has been strong enough, or not strong enough? 27% 52% 21% Strong Enough Not Strong Enough Unsure 77% of African Americans say Trump’s response is inadequate 31% of Whites say Trump’s response is adequate Public Opinion Landscape November 8, 2017
  • 7. 7 Paris Climate Accord Public Opinion Landscape November 8, 2017
  • 8. 8 Americans largely oppose the U.S. withdrawing from international Paris Climate Agreement Source: AP-NORC, June 8-11, 2017 Nearly 200 countries recently signed an international agreement in Paris to reduce greenhouse gas emissions. Do you support, oppose, or neither support nor oppose the US withdrawing from the agreement? 29% 46% 23% Approve Disapprove Don't know How much of an impact will withdrawing form the agreement will have on the national economy in the long run? 18% 52% 27% Help Hurt No Impact How concerned are you that the U.S. withdrawing from this agreement will hurt global efforts to fight climate change?: 32% 25% 43% Not very/not concerend at all Moderately concerned Extremely/very concerned Source: AP-NORC, June 8-11, 2017 Public Opinion Landscape November 8, 2017
  • 9. 9 North Korea Public Opinion Landscape November 8, 2017
  • 10. 10 North Korea’s Development of Nuclear Weapons: most believe situation can be contained Republicans more likely to opt for military action than Democrats. Source: CBS, September 21-24, 2017 Total Public Opinion Landscape November 8, 2017 24% 67% 7% Requires military action Can be contained Is not a threat 48% 46% 3% Democrats Republicans 33% 59% 5%
  • 11. 11 Majority of Americans disapprove of President Trump’s handling of North Korea, largely along party lines Source: CBS, September 21-24, 2017 Do you approve or disapprove Trump’s handling of North Korea? Public Opinion Landscape November 8, 2017 What concerns you more with North Korea: That the U.S. would…? Approval – darker shade Disapproval – lighter shade 17% 53% 83% 79% 39% 12% GOP Total DEM Source: CBS, September 21-24, 2017 53% 36% Act too quicly and start a war Not act quicly enough and get attcked
  • 12. Health Care: The Affordable Care Act 12 Public Opinion Landscape November 8, 2017
  • 13. Public Opinion Landscape November 8, 2017 Affordable Care Act Approval 13 43% 43% 48% 49% 46% 48% 49% 51% 50% 52% 46% 51% 45% 46% 42% 44% 46% 41% 42% 41% 44% 39% 44% 40% Favorable Unfavorable 2016 Election (Nov. 8, 2016) Trump Inauguratio n (Jan. 20, 2017) AHCA (Mar. 6 – Apr. 26, 2017) CBO released (Jun. 26, 2017) BCRA (Jun. 22-27, 2017) BCRA v. 2, Partial repeal, Skinny repeal (Jul. 13-25, 2017) Graham- Cassidy (Sept. 13- 26, 2017) Source: Kaiser Family Foundation, October 13, 2017 As you may know, a health care reform bill was signed into law in 2010. Given what you know about the health reform law, do you have a generally favorable or unfavorable opinion of it?
  • 14. Hurricane Response Public Opinion Landscape November 8, 201714
  • 15. 32% 23% 19% 11% 14% Strongly approve Somewhat approve Not sure Somewhat disapprove Strongly disapprove 32% 24% 20% 11% 13% Strongly approve Somewhat approve Not sure Somewhat disapprove Strongly disapprove Trump Administration Handling of Hurricanes: Harvey and Irma Do you approve or disapprove of the way President Trump has handled Hurricane Harvey? Do you approve or disapprove of the way President Trump has handled Hurricane Irma? Source: HuffPost, September 26-27, 2017 15 Public Opinion Landscape November 8, 2017
  • 16. 29% 16% 24% 21% 24% Strongly approve Somewhat approve Not sure Somewhat disapprove Strongly disapprove Do you approve or disapprove of the way President Trump has handled Hurricane Maria? Trump Administration Handling of Hurricanes: Maria Sources: HuffPost, September 26-27, 2017; CNN, October 12-15, 2017 16 Public Opinion Landscape November 8, 2017 Approval of the federal government’s response to recent hurricanes dropped 20 points following Hurricane Maria. On September 20, 64% approved; on October 15, only 44% approved.
  • 17. Gun Control: Las Vegas Shooting Public Opinion Landscape November 8, 201717
  • 18. 61% 34% 5% More strict Kept as they are now Less strict Source: Gallup, October 5-11, 2017 48% 39% 13% Fewer mass shootings Not make a difference More mass shootings After Las Vegas Shooting, most believe gun laws should be more strict Nearly half believe gun control would result in fewer mass shootings. 18 Public Opinion Landscape November 8, 2017 Do you think guns laws should be…? If it was harder for people to legally obtain guns in the United States, do you think there would be…?
  • 19. 65% 65% 67% 67% 71% 74% 75% 14% 17% 15% 16% 16% 13% 13% 8% 7% 8% 6% 7% 6% 5% 7% 7% 6% 5% 4% 4% 4% 6% 4% 4% 5% 2% 2% 3% Banning the use of bump fire stocks, which is a gun accessory that allows for a shooter to fire hundreds of rounds per minute Preventing sales of all firearms to people who have been convicted of violent misdemeanors Barring gun purchases by people on the federal no-fly or watch lists Making private gun sales and sales at gun shows subject to background checks Expanding screening and treatment for the mentally ill Preventing sales of all firearms to people who have been reported as dangerous to law enforcement by a mental health provider Requiring background checks on all gun sales Strongly support Somewhat support Don't know/no opinion Somewhat oppose Strongly oppose 19 Public Opinion Landscape November 8, 2017 Ma jo ritie s s u p p o rt c e rta in me a s u re s to re s tric t g u n p o lic y Requiring background checks on all gun sales, preventing gun purchases by mentally ill top list. Source: Morning Consult, October 5-9, 2017 Here is a list of policies surrounding gun ownership in the United State. Do you support or oppose each of the following? *responses with less than 60% “strongly approve” not shown
  • 20. 20 A Look Ahead: The 2018 Midterms Public Opinion Landscape November 8, 2017
  • 21. 21 WHAT’S AT STAKE Republicans Democrats 241 194 All 435 seats being contested. Democrats need to win a net of 24 seats from the Republicans to gain control of the House. House: Senate: Republicans Democrats 52 48* 34 seats being contested. Democrats need to win a net of 3 seats from the Republicans to gain control of the Senate. * 46 Democrats + 2 Independents Public Opinion Landscape November 8, 2017
  • 22. 22 SENATE: 2018 map favors Republicans Democrats: 48* Republicans: 52 *Two independents caucus with Democrats K Y G A N C Dems in states Trump won: 1. Florida (Nelson) 2. Indiana (Donnelly) 3. Michigan (Stabenow) 4. Missouri (McCaskill) 5. Montana (Tester) 6. North Dakota (Heitkamp) 7. Ohio (Brown) 8. Pennsylvania (Casey) 9. West Virginia (Manchin) 10. Wisconsin (Baldwin) Public Opinion Landscape November 8, 2017 States Democrats plan to target in 2018: : 1. Nevada (Heller) 2. Arizona (Flake) 3. Tennessee (Corker) 4. Texas (Cruz)
  • 23. SENATE: Retirements and primary challenges may help Democrats in Midterms Sen. Jeff Flake (R- Arizona) announced he would not seek reelection to the Senate in 2018 on October 24, 2017. Sen. Bob Corker (R- Tennessee) announced he would not seek reelection to the Senate in 2018 on September 26, 2017. Public Opinion Landscape November 8, 201723 President Trump’s former chief strategist, Steve Bannon, is planning Republican Primary challenges to every sitting U.S. Senator, except Sen. Ted Cruz (TX). (September 10, 2017)
  • 24. HOUSE: Public Opinion gives Democrats a slight edge on 2018 General Ballot 52% 10% 38% Controlled by Democrats No opinion Controlled by Republicans House Retirements: 20 Republican and 10 Democratic Members of Congress have announced that they are retiring from their seats in 2018. Sources: Washington Post, October 20, 2017 24 Public Opinion Landscape November 8, 2017 Would you rather see the next Congress controlled by the Democrats, to act as a check on Trump, or controlled by the Republicans, to support Trump’s agenda?
  • 25. 1025 F Street NW, 9th Floor Washington, DC 20004 121 East 24th Street, 10th Floor New York, NY 10010 202.337.0808 | GPG.COM GP G R e s e a r c h GPG has a full-service research team offering a full complement of qualitative and quantitative public opinion, as well as digital, research services. We use research to inform message development and communication strategy, as well as to help clients assess and monitor critical issues and track the effectiveness of strategic communication campaigns. GPG has extensive experience conducting research on complex issues and political topics with diverse audiences. We go beyond the standard Q&A, using innovative, projective techniques to uncover key insights. The result is actionable research that helps shape our clients’ messaging and strategy. For more information about this presentation or to find out more about GPG’s research capabilities contact: Adam Slater (aslater@gpg.com)