Council for Health and Human Service Ministries 2011
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Council for Health and Human Service Ministries 2011
- 2. What is Social Media?
- 3. Social Media Impact •Facebook has more than 550 million users; 200 million log on at least once every day (source: Facebook) •More that 1.5 million local businesses have active pages; 20-million people become “fans” every day •Twitter has 89 million monthly visitors to the site •50 million “tweets” are sent every day •LinkedIn has over 60 million users; executives from all Fortune 500 companies are LinkedIn members (source: LinkedIn)
- 4. Are Seniors Using Social Media? One in four users age 65+ now use social media: 26% (Source: Pew Internet Research)
- 5. Are Seniors Using Social Media? One in four users age 65+ now use social media: 26% Usage among those 50-64 year olds: 47% (Source: Pew Internet Research)
- 6. Pew Internet Survey
- 7. Social Media Point of View •First: Don’t abandon what works now •Enhance online marketing •Extension of your brand •Leverage existing knowledge •Generate conversation •Build credibility •Provide insight •Utilize as additional public relations tool
- 8. Examples of Seniors and Senior Living Communities Using Social Media
- 9. Blogs
- 16. Recruiting via Twitter ExecJobsATL: Hiring a Executive Director (Administrator) at Sunrise Senior Living (Atlanta, GA) http://bit.ly/cf38Kj #jobs #shjobs discoverchefs: Chef Jobs - Food Service Director - Atria Senior Living Group - Kimberton, PA http://goo.gl/fb/GNEyR about 6 hours ago from Google HRJobsDEN: Hiring a Sales Training Specialist at Emeritus Senior Living (Denver, CO) http://bit.ly/cNmGWJ #jobs #shjobs about 7 hours ago from twitterfeed tmj_mia_cler: Brookdale Senior Living Inc. (BSL): Receptionist (Miami, FL) http://bit.ly/aTjLxK #Jobs #TweetMyJOBS 2 days ago from API
- 18. “I can’t wait to send my parents there!”
- 19. “I can’t wait to send my parents there!” We look forward to welcoming your parents Patty! See you soon.
- 28. Is Social Media Working for Senior Living? Cedar Community West Bend, Wisconsin 1st Quarter of 2010 31% of Web visits directly from Facebook Average time on site: 6 ½ minutes
- 29. Social Media as a Public Relations Tool •Builds Credibility •Establishes community/organization as a resource •Builds relationships with media (recent polls show 79% of reporters/editors use social media as part of research) •Added awareness about community/organization
- 30. Social Media and Crisis Communications
- 34. Top Techniques to be Successful •Keep content fresh and timely •Content should be transparent; no “marketing speak” •Share thoughts, ideas •Encourage conversation, be flexible •Tell stories; use pictures and video
- 35. So how do you get started?
- 36. Top Line Approach •Develop an effective social media policy •Seek to integrate social media with current marketing plans/help in “spreading the word” •Determine what social media tools can/should be used •Develop content guideline (editorial calendar) •Determine who is best to handle updates •Incorporate in crisis management plans •Consider Search Engine Optimization •Social media monitoring
- 37. QUESTIONS? Randy Eilts Director of Public Relations GlynnDevins reilts@glynndevins.com 913-491-0600 http://twitter.com/glynnDevins http://www.facebook.com/glynndevins