This document provides tips on how to market a new app on the Atlassian Marketplace. It recommends marketers first understand their target audience and optimize their app listing with keywords, graphics and category tags. It also suggests applying to have the app featured and maintaining strong customer support. Additional marketing channels include events, content creation and social media to build a following. Partnering with solution partners is also presented as an option to market the app. The overall goal is to effectively share the new app and create value for customers.

1. How to market your new app on the
Atlassian Marketplace
AILEEN HORGAN | HEAD OF ECOSYSTEM AND CLOUD MARKETING | ATLASSIAN

2. You’ve finished
building your app.
Now what?

3. It’s time to share your
app!

4. Marketing is the activity, set of institutions,
and processes for creating, communicating,
delivering, and exchanging offerings that
have value for customers, clients, partners,
and society at large.
AMERICAN MARKETING ASSOCIATION

5. Agenda
Know your audience
Optimize your listing
Apply to be featured
Maintain stellar support
Create a social following
Market to Solution Partners

6. Validate your target
audience
KNOW YOUR AUDIENCE

7. Create a message
house
KNOW YOUR AUDIENCE

8. Agenda
Know your audience
Optimize your listing
Apply to be featured
Maintain stellar support
Create a social following
Market to Solution Partners

9. OPTIMIZE YOUR APP LISTING
Keywords
Do research to find the best
keywords and what your
competition is using.
Graphics
Short demo videos, images
and layout.
Category Tags
Use your category tags wisely.

10. OPTIMIZE YOUR APP LISTING
Keywords
Do research to find the best
keywords and what your
competition is using.
Graphics
Short demo videos, images
and layout.
Category Tags
Use your category tags wisely.

11. OPTIMIZE YOUR APP LISTING
Category Tags
Use your category tags wisely.
Graphics
Short demo videos, images
and layout.
Keywords
Do research to find the best
keywords and what your
competition is using.

12. Agenda
Know your audience
Optimize your listing
Apply to be featured
Maintain stellar support
Create a social following
Market to Solution Partners

13. APPLY TO BE FEATURED
Category Page
Landing pages used to promote
a category of apps in different
campaigns.
Staff Pick
Boost your search results
with a Staff Pick label.
Create a ticket
Apply each quarter to have
your app featured. Max 3
tickets per vendor.

14. APPLY TO BE FEATURED
Category Page
Landing pages used to promote
a category of apps in different
campaigns.
Staff Pick
Boost your search results
with a Staff Pick label.
Create a ticket
Apply each quarter to have
your app featured. Max 3
tickets per vendor.

15. APPLY TO BE FEATURED
Category Page
Landing pages used to promote
a category of apps in different
campaigns.
Staff Pick
Boost your search results
with a Staff Pick label.
Create a ticket
Apply each quarter to have
your app featured. Max 3
tickets per vendor.

16. Agenda
Know your audience
Optimize your listing
Apply to be featured
Maintain stellar support
Create a social following
Market to Solution Partners

17. Good product support is smart
marketing
MAINTAIN STELLAR SUPPORT

18. Respond quickly
Maintain SLAs and give updates
on status when available.
Monitor reviews
Respond to both good and
bad reviews.
Make support
visible
Link your JSD Cloud instance
to your app listings for a
better support experience.
MAINTAIN STELLAR SUPPORT

19. Respond quickly
Maintain SLAs and give updates
on status when available.
Monitor reviews
Respond to both good and
bad reviews.
Make support
visible
Link your JSD Cloud instance
to your app listings for a
better support experience.
MAINTAIN STELLAR SUPPORT

20. Respond quickly
Maintain SLAs and give updates
on status when available.
Monitor reviews
Respond to both good and
bad reviews.
Make support
visible
Link your JSD Cloud instance
to your app listings for a
better support experience.
MAINTAIN STELLAR SUPPORT

21. Respond quickly
Maintain SLAs and give updates
on status when available.
Monitor reviews
Respond to both good and
bad reviews.
Make support
visible
Link your JSD Cloud instance
to your app listings for a
better support experience.
go.atlassian.com/
contactvendor
MAINTAIN STELLAR SUPPORT

22. Respond quickly
Maintain SLAs and give updates
on status when available.
Monitor reviews
Respond to both good and
bad reviews.
Make support
visible
Link your JSD Cloud instance
to your app listings for a
better support experience.
go.atlassian.com/
contactvendor
MAINTAIN STELLAR SUPPORT

23. Agenda
Know your audience
Optimize your listing
Apply to be featured
Maintain stellar support
Other channels
Market to Solution Partners

24. Other channels
EventsCreate content Create a social
following

25. Other channels
EventsCreate content Create a social
following

26. Other channels
EventsCreate content Create a social
following

27. Agenda
Know your audience
Optimize your listing
Apply to be featured
Maintain stellar support
Create a social following
Market to Solution Partners

29. Thank you
AILEEN HORGAN | HEAD OF ECOSYSTEM AND CLOUD MARKETING | ATLASSIAN