1. #CYS
Claim Your SEO Using
Google Plus Authorship
What you really need to know
2. #CYS
What is Google Authorship?
How do you set up and test Authorship?
What are the benefits of using Authorship?
3. Agenda
The always-evolving Google Search results
How can search results be influenced?
The significance of Google Authorship
How to set up Authorship
What can Authorship do for you?
The future of Google Authorship
9. Structured Data
Give on-page elements
meaning
Data is tagged for easy
identification
Search engines understand
your intentions
When Google
understands your content,
it can create rich snippets
12. Heat Map
“It’s just the case that that picture is just more likely to attract attention. It’s just
a little more likely to get the clicks, and you now, it’s almost like an indicator of
trust.” –Matt Cutts
17. A Quality Headshot Makes a Difference
http://moz.com/blog/google-author-photos
18. Associate your identity with content you write
Option 1: Link your content using a verified email address
Email address based on your domain
An obvious byline on your content
Your name must match!
Verify your email address
(rick@seoverflow.com)
https://plus.google.com/authorship
Test!
http://www.google.com/webmasters/tools/richsnippets
19. Associate your identity with content you write
Option 2: Link your content using rel=author
Create a link from your content to your G+ profile
<a href="https://plus.google.com/+RickRamos/?rel=author">Rick
Ramos</a>
Add a link in the “Contributor to” section of your G+ profile
Test!
21. #CYS
Set up Google Authorship
Verify your email address
https://plus.google.com/authorship
Google+ “Contributor to” section
https://support.google.com/webmasters/answer/1408986?hl=en
http://plus.google.com/me/about/edit/co (You must be logged
in to click)
Structured Data Testing Tool
http://www.google.com/webmasters/tools/richsnippets
26. Authorship markup and web search
…we’ve already worked with several sites to markup
their pages, including The New York Times, The
Washington Post, CNET, Entertainment Weekly, The New
Yorker and others. In addition, we’ve taken the extra step
to add this markup to everything hosted by YouTube and
Blogger.