Recession Marketing - What Every Restaurant Marketer Must Know By 2009
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GoMobo Founder & CEO Noah N. Glass presents to marketing leaders of the restaurants industry about the benefits of online ordering, email marketing, online loyalty, social media, and data analysis. Key Point: Today, 41% of media consumption takes place online. Restaurant marketers must shift advertising dollars from traditional media to new media to keep up.
![What’s Coming in 2009? ,[object Object],[object Object],[object Object],*Source: Epsilon, “Epsilon CMO Survey,” September, 2008. 94% of CMOs believe that “ a tough economic period is precisely the time when marketing plays a key role.”*](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Recession Marketing - What Every Restaurant Marketer Must Know By 2009
- 1. Recession Marketing What Every Restaurant Marketer Must Know by 2009 Noah N. Glass GoMobo Founder & CEO
- 3. The CFO World View ROI!
- 4. Traditional vs. New Media Traditional Media TV, radio, print New Media Online, mobile No No Yes Yes Targeted? Trackable?
- 5. Source: Time analysis from “Media Consumption Patterns” JupiterResearch (May 2007); Advertising spend from Universal McCann (June 2007) and eMarketer “US Online Overview” (Oct 2007); Google internal estimates Your Advertising Budget Avg Media Consumption Online 41% 34 hours per week What % of ad budget is online? Close the Gap The Opportunity Where the Customers Are
- 6. Imagine Your POS Everywhere
- 7. Your Website Browsing or buying? $ NO BUYING
- 9. Online Ordering Stats 20% new customers* 15-20% $ lift over phone orders** Sources: *http://www.hughes.com/HUGHES/Rooms/DisplayPages/LayoutInitial?Container=com.webridge.entity.Entity[OID[754DACFA83D9CB4D85FE2DD20F6E820F]]) ** http://www.pmq.com/mag/20070607/heaven.php
- 11. Reward Your 20 1 4 2 5 3 FREE! 80/20 Rule 60% choose restaurants with loyalty programs* Stealth mode: Surprise and delight Source: www.chockstone.com/markets/restaurants
- 12. Fans, Friends, and Followers Engage: Analyze:
- 15. Q&A We’ll email you an on-demand copy of this presentation Questions? Call GoMobo at 646 723 4333 or email webinar@gomobo.com