Xiaomi Inc. is a privately owned Chinese electronics company headquartered in Beijing that designs, develops, and sells smartphones and other technology products. It began operations in 2010 with its Android-based MIUI firmware and has since expanded into other consumer electronics. Xiaomi is known for its "triathlon model" of hardware, software, and internet services. It uses aggressive pricing, social media marketing, and limited inventory strategies. Xiaomi aims to build an ecosystem of interconnected smart products and has partnerships with carriers and e-commerce companies internationally to support its global expansion.

1. PREPARED BY GOBINDA TARAFDAR
PROMOTING
THE BRAND MI, XIAOMI

2. Introduction to Xiaomi
Company Profile
Xiaomi Inc. headquartered in Beijing China, is a privately owned electronics
company that designs, develops, and sells smart phones, mobile apps, and other
technology products. Xiaomi Inc. better known as “Mi”.
• Began its operation in August 2010 with Android based firmware MIUI
(pronounced as “Me You I”).
• Expanded into other consumer electronics including tablets, wifi network routers,
Smart TV, Set-top box, cloud storage and cloud computing service, instant
messenger, and power bank.
• International headquarter in Singapore for its global expansion activities.
• Six storage centers
• 18 flagship stores
• 436 after service outlets in China
• Also known as “The new Apple” or “The apple of China”.

3. Products of Xiaomi
They have various kind of electronic products.
Mobile Phones…

4. Products of Xiaomi Contd.
Mi TV…
Note book…

5. Products of Xiaomi Contd.
Smart Devices…
Mi Power Banks… Audio…

6. Strategies Adopted by Xiaomi
• The Triathlon Model
• The Aggressive Pricing Policy
• Focus on Social Media and Hunger Marketing
Tactics
• “Customer-obsessed” strategy
• The Limited inventory concept
• An eco-system of Smart products
• Joint Ventures

7. Strategies Adopted by Xiaomi
• The Triathlon Model
• The Aggressive Pricing Policy
• Focus on Social Media and Hunger Marketing
Tactics
• “Customer-obsessed” strategy
• The Limited inventory concept
• An eco-system of Smart products
• Joint Ventures

8. The Triathlon Model
• It is an integration of software, hardware and
internet service.
• The three pillars to its strategy are:
*Hardware as a service strategy
*An e-commerce sales model
*Focus on software, services and content
• Xiaomi has a different business model than
Apple or Samsung. Apple makes its profit on
the hardware, while Xiaomi makes their profit
on services.

9. Aggressive Pricing Policy
• Differentiation by Cost Leadership
• “Offering products at prices as close to the
cost, rather ‘Bill of Material’ as possible.”
• The Mi3 handset from Xiaomi sells for $327,
whereas products having similar specifications,
from Apple or Samsung are sold at around
$870.

10. Focus on Social media and
Hunger marketing tactics
• Xiaomi relies basically on internet to market its
products and fuel sales.
• It leverages social media and word of mouth
marketing to create a viral effect among the internet
acquainted youth.
• “Customer obsessed” strategy: Taking customer
feedbacks to keep improving.
• It runs frequent events such as ‘fan festival’ online
shopping event with discounts and coupons.

11. The limited Inventory concept
• Huge cost- Carrying cost inventory
• When Mi3 were launched initially, the first batch of
1 lack units sold out in less than 2mins and the
company took another 7 days to release 1 lakh more
units, which where then immediately sold out
again
• Xiaomi undercuts inventory cost by maintaining a
very low inventory

12. An eco-system of Smart products
• Smartphone Industry is expected to saturate in
coming few years
• Smart Family: A service platform for better potential
for growth
• Xiaomi provides an integrated model of hardware
and software

13. Joint Ventures
• Partnered with telecom carriers such as Hutchison
Whampoa Ltd and PCCW Ltd in Hong Kong.
• Flipkart in India
• Starhub in Singapore
• Online venture with Jabong.com
• Grameenphone & Robi in Bangladesh

14. Introduction to Xiaomi
Company Profile
“Do what you want to
do.
Do what you like to do.”
Lei Jun…