Golden Unicon is the No.1 Digital Marketing Company in Madurai. We do Web Design, Development, Digital Marketing, E-Commerce, Graphic Design, Corporate Videos & Logo Creation.

1. Digital Marketing(Organic & Paid)

2. Presentation Outline
 Objectives
 What Golden Unicon propose?
 What is Golden Unicon into?
 Importance of Digital Marketing
 Organic Marketing
 Social Media Marketing
 Google AdWords
 Facebook / Instagram Paid Campaign
 Cost Breakup
 What’s in it for the client?
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3. Objectives
 Promote “Clients Website” online.
 Conduct branding & marketing activities for Clients’ product or services.
 Reach out to the target audience.
 Digital Review and Strategy.
 Generate leads from target regions.
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4. What Golden Unicon propose?
 Organic Marketing
 Google Paid Marketing(Display Ads, Text Ads & Remarketing)
 FB / Instagram Paid Marketing
 International Marketing ( Optional )
 Ideation to increase the leads of the existing and potential customers.
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5. What is Golden Unicon into?
 Golden Unicon is a complete provider of the solutions you need to not only launch your
business on the Internet, but to grow and maintain a distinctive and highly visible on-line
presence.
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6. Importance of Digital Marketing
 As per the study your website is the most
effective digital marketing channel
 Your website is the main gateway to your
brand.
 Start with an attractive website as the first
step to market your business.
 A great looking website is a good start
and a perfect websites can get better
results without social media, search
marketing or advertising.
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7. Organic Marketing
 Our main objective is to bring your businesses on Google SERP for search terms relevant to your business
and thus generating quality leads.
 Organic promotion is one of the most cost effective and efficient way of advertisement on search engines.
 The results are long term as compared to any other available source and important thing is that it has
global reach.
 In short, organic promotion helps to acquire more clients / more customers, and make more business.
Increase
Keyword
Ranking
Increase
Backlinks
Increase
Site Rank
Increase
Page Rank
Increase
Visits
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8. Organic Marketing - Activities
Off Page Optimization
• Link Building activities by one way linking
• Directory Submission
• Social Bookmarking
• Social Networking
• Analysis & Reporting
Content Marketing
• Article submission
• Press release submission
• Blogging
• Q&A
• Documents Submissions
• PDF Submissions
• Info graphics Submission
• PPT Submission
• Videos Submission & Promotions
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9. Social Media Marketing
 Conversion rate is higher in all social media channels.
 Using social media for marketing enable business to reach to more customers.
 Your customers are interacting with brands through social media, therefore, having a strong social media
marketing plan and presence on the web is the key to tap into their interest.
 If implemented correctly, marketing with social media can bring remarkable success to your business.
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10. Google Adwords
 Google Paid Ad: Get your ad on Google today
 Attract more customers | Reach the right people
at the right time | Advertise locally.
 Be seen by customers at the very moment that
they’re searching on Google for the things you
offer. And only pay when they click to visit your
website or call.
 NOTE: We will run text ads, display ads and
Google remarketing.
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11. Facebook / Instagram Paid Campaign
 Google Paid Ad: Get your ad on Google today
 Attract more customers | Reach the right people at the right time |
Advertise locally.
 Be seen by customers at the very moment that they’re searching on
Google for the things you offer. And only pay when they click to visit
your website or call.
 NOTE: We will run text ads, display ads and Google remarketing.
Raise Brand Awareness
Targeted Paid Campaign:
FB / Instagram Paid Ad: Easy & Effective
With Facebook Adverts, you choose
the type of people you want to reach
and we deliver your adverts to them.
This makes your adverts more
relevant for the people who see
them, and brings you real results.
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12. Digital & Social Engagement
Campaign Month 1 Month 2 Month 3
SEO
Completely analyse the business goals and the
scope. Analyse the site On page.
Make website search engine friendly. Link
activities like classifieds, Social
Bookmarking, Directory submission etc. that
will rank to higher position
Finding out the Traffic keyword for which
the site is ranking and boosting the
keyword through Paid Campaign on
specific location and Specific audience.
SMM
Taking over the accounts - Instagram, Pinterest. In
Facebook and twitter engaging groups that are
created in specific Industry and engaging in
postings related services.
Posting Information's on Products to engage
people in the activity. and posting in group
linking with customers profile.
Tracking important influencers of the
products and creating post accordingly
and Boosting Post
Content
Marketing
Analyse which products / services customer are
using the most and creating content on the
products / services and writing quality content, or
posting an informative video and posting it in
website by creating a blog section.
Categorising contents based on products &
Service.
Tracking the category traffic and
distributing relevant traffic to other
segments and acquire the users interest in
other products and services
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13. PRE MONTH 1
• Checking & Creating All social Media Accounts / Pages
• Creating Pages in All Social Media
• Adding Site Meta Tags
• Fixing Missing Links
• Adding Keywords
• Image optimization
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14. PAID Marketing
SCOPE of WORK : PPC
• Website analysis
• Website analysis is very useful before starting any PPC campaign on that website. It is important to make sure that the website
hasn’t got any problems
• Irrelevant content.
• Irrelevant keywords.
• Navigation Problem.
• Slow loading Speed.
• Keyword search
• Five Match types of keyword search
• Broad Match
• Exact Match
• Phrase Match
• Broad Match Modifier
• Negative Keywords
• Campaign Structure
• A set of ad groups (ads, keywords, and bids) that share a budget, location targeting, and other settings.
• Campaign Management
• Any Pay Per Click (PPC) campaign requires constant research, testing and evaluation, as well as considerable PPC campaign
management in order to provide the greatest return on investment (ROI).
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15. What’s in it for the Client?
Branding Marketing
• Increase in reach to the potential customers from
target markets
• Lead Generation with high quality and conversion
rate
• Identifying the market demand and strategies the
move based on data.
• Attract New Customers from Various Locations
• Attract franchise to market our products / services.
• Brand Positioning in the market
• Impact on Employees
• Customer Loyalty
• Competitive Differentiation
• Attract new vendors with good quality and price
Increase in visitors by % month on month.
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16. GOLDEN UNICON
+91.9900545634 | Info@goldenunicon.com
Corporate Office
PRC Building, #3804, 13th Cross, Banshankari, 2nd Stage, Bangalore - 560070
Karnataka, India.
Branch Office
11A, 2nd Floor, RB Tower, Nehru Nagar, Bypass Road, Madurai - 625016 Tamil
Nadu, India.
Thank You
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