1. CHAMPIONING
COMMUNICATIONS
in a multicultural marketplace

3. WAYS YOU
CAN BE A
CHAMPION7

4. 1
DEFINE
Help your organization
define or redefine
what general market
means in the context
of a more multicultural
marketplace.
REDEFINE

5. DEEP
Engage your insights/
research team to do
a “deep dive” of your
multicultural consumer.
DIVE
2

6. Track and monitor on
the youth market, even
if they are not your
target customer.
TRACK &
MONITOR
3

7. Re-evaluate
the geographic
regions for shifts in
demographics.
RE-
4
EVALUATE

8. AUDIT
Audit your marcom
activities in the
multicultural
marketplace.
5

9. IDENTIFY
If you have yet
to market to the
multicultural
marketplace, identify
a strategy to test.
A STRATEGY
6

10. SEEK
Seek the
multicultural experts
in your organization
– internally or
externally.
EXPERTS
7

11. Zandra Zuno
Executive Director,
Multicultural Marketing
zzuno@golinharris.com