Consumers expect great Website experiences and won’t tolerate a site that performs poorly. Your site technology is becoming more complex to manage and if not done right, can actually have a negative impact on customer experience. Following best practices for evolving your site – based upon your customers’ needs -- is critical to improving customer satisfaction.
What You Will Learn:
Join our featured speaker, Megan Burns, a customer experience expert from independent research firm Forrester Research, Inc. to learn about:
* How satisfied consumers are with Website experiences
* Best practices for improving your online experience
* The impact of Web application performance on your Website experience
* How to put best practices into action without slowing down your site
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Webinar: Best practices for improving online experiences
1. Megan Burns – Principal Analyst, Forrester Research Inc.
Matt Poepsel – VP Performance Strategies, Problems with PC
audio?
Compuware Gomez Dial-in: 866-900-5706
Passcode: 2813729
30. Best Practices for Improving Online
Experiences
Matt Poepsel, VP of Performance Strategies, Compuware Gomez
31. Web & Mobile Site Performance Impacts Business Results
Abandonment Rate Across 200+ Sites/177+ Million Page Views
All Browsers vs. iPhone Safari
30
25
Abandonment Rate (%)
20 Abandonment Rate -
All Browsers
15
Abandonment Rate -
iPhone Safari
10
5
0
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Page Load Time Band (sec.)
Source: Gomez real user monitoring
32. The Challenge of Delivering Web Applications
Systems …user is
management NOT happy
tools: “OK”
The Web Application Delivery Chain
3rd Party/ Browsers
Load Cloud Services Local ISP and devices Users
Balancers
Web
Servers
Mobile
Components
App
Servers Internet
DB Major
Servers ISP
Storage
Mainframe
Network Content Delivery Mobile
Networks Carrier
Traditional zone
of control
33. Users Access The Web On A Variety Of Devices
Morgan Stanley predicts mobile users will outnumber desktop
internet users within 4 years
Source: Mary Meeker, Morgan Stanley
34. Users Access The Web With A Variety Of Browsers
Browser market share across 200+ sites with 117+ million page views
from Nov 16 to 23, 2010
iPhone iPad Safari
Safari Other
Safari 5
IE6 IE8
Chrome 7 FF 3.x
Safari 4
IE8 IE7
Chrome 7
IE7 IE6
Safari 5
iPhone Safari
Safari 4 iPad Safari
FF 3.x Other
Source: Gomez Real User Monitoring
35. Significant Performance Differences Across Browsers & Devices
Load Time Perceived Render
12
10
8
6
4
2
0
Source: Gomez Real-User Monitoring (October 2010)
Real users around the world 526 million page measurements
Broadband & wireless connections only 200+ sites
36. Content is Distributed Across Geographies
How many cities does content come from to form the average
transaction?
Distribution of host cities by test
(measured from multiple locations)
>30
21-30 8%
7%
1 1
27%
2-5
11-20
12% 6-10
11-20
6-10 21-30
15% 2-5 >30
31%
Source: Gomez Active Backbone Monitoring
Sample of 12,000 transactions
Multiple runs over 24 hours
37. And, So Are Users
Chicago
4.1 Seconds
San Francisco New York
8.2 Seconds 2.7 Seconds
Dallas
4.3 Seconds
Los Angeles
6.8 Seconds Atlanta
3.4 Seconds
38. The Browser Is Becoming The Integration Platform
Number of hosts accessed directly by the browser,
per user transaction, averaged across 3,000 companies 10.5
39. Gomez: Ensuring Quality Web Experiences
Find and fix issues across the entire Web Application Delivery Chain
Data Center Backbone Virtual Test Bed Last Mile Real User
• Internal monitoring • Monitoring • Cross-browser • Monitoring • Monitoring
• EMS integration • Load testing testing • Load testing
3rd Party/ Browsers
Load Cloud Services Local ISP and devices Users
Balancers
100,000+
Web consumer-
grade
Servers desktops
500+
Mobile combos
Components of 168+
Private browsers
agents & 100+ countries
enterprise- and O/S
App peers Your
Servers grade real
Data center nodes & Internet 2,500+ users
event data ISPs
DB
transponder
Major centers
Servers ISP 5,000+
supported Major
Storage mobile mobile
devices carriers
Mainframe around
the globe
Network Content Delivery Mobile
Networks Carrier
Your zone of control with Gomez
40. Questions
Gomez Customers Enjoy
Measurable Benefits
Increased conversions 10%
Reduced homepage load time from
11.3 seconds to 3.4 seconds
Improved page load times 23%
Saved 50%+ in staff and fees
Reduced seven-step
transaction time by 50%
Reduced downtime 45%
Achieved under 3 second
response time and 99%+
availability
Validated decision to consolidate
three data centers
For more information visit Gomez.com or contact us at +1 781.778.2700