1. PURE MICHIGAN’S ROAD
TRIP TO INCREASED
TOURISM
Bridget Gonyeau
Photo credit Jaspardo via Photopin

2. Target Audience
 According to research from the U.S.
Travel Association (2012)
8 in 10 tourists travel by car
Average age of leisure travel is 47.5
74% of travelers are spouses traveling
without their children

3. The Trip Pitch
Salfalko via
photopin
Don Harrison via
photopin

4. Advertising the Trip Package
TheLogoSmith
AtwaterVillage
Jon@th@nC
Janitors via photopin
USCPSC via photopin

5. Commercial Budget
International
Business
Times
Graph:

6. KPI
wwarby via photopin