1. Helping Readers Discover Your Books

3. 18 Million members

4. 18 Million members
570 Million books shelved

5. 18 Million members
570 Million books shelved
24 Million reviews

6. &

7. Goodreads is for all readers,
no matter how you read.
What Isn’t Changing

8. 11 million books discovered a month (added to to-read)

9. 11 million books discovered a month (added to to-read)
250 books are marked to-read

10. photo by StatueLibertyNPS
Build your platform

11. Metadata.
Goodreads sources book metadata from publisher ONIX feeds, Ingram, Firebrand, and OCLC WorldCat.
We will also soon begin importing data from Amazon, including international book metadata.

12. Confidential
74,000 Authors
James Patterson
EL James
Paulo Coelho
Diana Gabaldon Margaret Atwood
Neil Gaiman
Jennifer WeinerNicholas Sparks John Grisham Deborah Harkness
John Green

13. Get people talking
photo by Jesse Chan-Norris http://jcn.me

14. Your goal is to get reviews,
especially early in the life of your book.

15. Your goal is to get reviews,
especially early in the life of your book.
Reviews help new readers discover your book

16. Your goal is to get reviews,
especially early in the life of your book.
Reviews help new readers discover your book

17. Your goal is to get reviews,
especially early in the life of your book.
Reviews help new readers discover your book

18. Your goal is to get reviews,
especially early in the life of your book.
Reviews help new readers discover your book
They help readers decide to read your book

19. Your goal is to get reviews,
especially early in the life of your book.
Reviews help new readers discover your book
They help readers decide to read your book

20. Your goal is to get reviews,
especially early in the life of your book.
Reviews help new readers discover your book
They help readers decide to read your book

21. Your goal is to get reviews,
especially early in the life of your book.
Reviews help new readers discover your book
They help readers decide to read your book
Goodreads reviews work harder for you

22. What Happens on Goodreads ...
Doesn’t Stay on Goodreads
Goodreads Reviews Shared on

23. Giveaways Help Kick Start Book Discovery

24. 12/16/12 1/5/13 1/25/13 2/14/13 3/6/13 3/26/13 4/15/13 5/5/13
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giveaway #1
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movers & shakers

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giveaway #1
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movers & shakers
pre-publication

29. Some Tips to Make Your Giveaway
GREAT

30. Some Tips to Make Your Giveaway
GREAT
• Start early: 3 to 5 months pre-publication

31. Some Tips to Make Your Giveaway
GREAT
• Start early: 3 to 5 months pre-publication
• Give it time: run giveaway at least 1 month

32. Some Tips to Make Your Giveaway
GREAT
• Start early: 3 to 5 months pre-publication
• Give it time: run giveaway at least 1 month
• Offer more books: more books = more reviews

33. Some Tips to Make Your Giveaway
GREAT
• Start early: 3 to 5 months pre-publication
• Give it time: run giveaway at least 1 month
• Offer more books: more books = more reviews
• Do it again: run multiple giveaways for each title

34. Giveaways encourage people to Add the Book.

35. People who have added the book to their to-read
shelves receive an email on the publication date.

36. Mobilize your existing fan base.

37. Building Anticipation & Awareness
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38. 829 adds on first day
Building Anticipation & Awareness
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39. 829 adds on first day
Building Anticipation & Awareness
Cover Reveal
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40. Featured Author Group
829 adds on first day
Building Anticipation & Awareness
Cover Reveal
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41. Featured Author Group
829 adds on first day
Building Anticipation & Awareness
Cover Reveal
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pre-publication

42. Featured Author Group
829 adds on first day
Building Anticipation & Awareness
Cover Reveal
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5,500+ people have added the book

43. Bringing it all together
Photo credit: SSG Chris Branagan http://bit.ly/13Opna8

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first giveaway
five months pre-publication

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second giveaway
ends at publication
1/4 books offered, 2x entries

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personal selection email
sent to fans of the author’s backlist
march 26

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sponsored poll
march 19

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homepage roadblock
april 2 (pub date)

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exclusive interview
april newsletter
sent to 13.5 million people

57. Trends and Take-aways

58. the social context: 1500 people
added it after seeing friends add it
Trends and Take-aways

59. the social context: 1500 people
added it after seeing friends add it
goodreads effort pays off: 1350
people added it from
recommendations or ‘rate books’
Trends and Take-aways

60. the social context: 1500 people
added it after seeing friends add it
goodreads effort pays off: 1350
people added it from
recommendations or ‘rate books’
Trends and Take-aways
the rise of mobile: 1/5 of
everyone who added the book did
so from a mobile device

61. 5 Habits of Highly Successful Publishers
(on Goodreads)
1. Start Early.
2. Involve your authors.
3. Pay attention to your stats.
4. Use content to build anticipation.
5. Keep the momentum up.

62. Useful Links
http://www.goodreads.com/author/how_to
Useful information on how to do anything and everything
in the Goodreads Author Program, including links to
giveaways, featured author groups, and more.
http://www.slideshare.net/GoodreadsPresentations
Previous presentations we’ve given,
as well as several slideshow tutorials.
http://www.goodreads.com/author/program
Information about the Author Program,
including who is eligible and how to join.

63. Patrick Brown
Director, Community
pbrown@goodreads.com
twitter.com/patrickrbrown