2. 2
GovDelivery: Deep Experience, Substantial Scale
550+
organizations manage their
digital communications
30k+
people signing
up daily
1B+
messages
per quarter
typical growth in base
of people reached
99%+
industry-leading
deliverability rate
75%
4. 4
"If you want to build a ship, don't drum up
people to collect wood and don't assign them
tasks and work, but rather teach them to long
for the endless immensity of the sea.”
- Antoine de Saint Exupéry
5. 5
What are the open seas for your organization?
Increase awareness/success
Change/reduce points of interaction
Promote/change behavior
8. 8
“ The value of an email address to a
knowledgeable marketer is $118. ”
-Stan Rapp, former CEO of McCann
Relationship Marketing
“ Online revenue per usable email address for a
non-profit is $3.36 - $27.56. ”
Source: Convio Benchmarking Study
38. 38
"If you want to build a ship, don't drum up
people to collect wood and don't assign them
tasks and work, but rather teach them to long
for the endless immensity of the sea.”
- Antoine de Saint Exupéry
41. 41
OurApproach to Digital Communication Management
GovDelivery Network Cross-promote for more impact
Emergency Notifications
Analytics & Filtering
Mobile
Automation
Social
Messaging Reach more people
Drive deeper engagement
Enable tight integration
Communicate anytime, anywhere
Measure the impact
Keep the public safe and informed
42. 42
Government Communications
Effectiveness – Reach More People
Dramatically increase the number of people you reach
directly
Efficiency – Automate Complex Communications
Streamline communication across email, SMS, social
media, mobile and other channels
Engagement – Create Lasting Mission Value
Drive users to the online and offline activities that
create the most lasting value for the public and your
agency
Maximize direct connections with the public through digital communications.
43. 43
Additional Resources
White Paper – The Death of the Click-
through: http://bit.ly/GD-Engage-Rate
Best Practices – Critical Role of Email:
http://bit.ly/GD_BestPracGuide