Scott Burns, CEO & co-Founder, GovDelivery "The State of Digital Communications" presentation at GovDelivery's 2013 Digital Communications Tour: Minnesota stop on February 5, 2013.

1. The State of Digital
Communications
Scott Burns, CEO and co-Founder
February 5, 2013
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2. GovDelivery: Deep Experience, Substantial Scale
• More than 500 organizations manage their digital communications using
GovDelivery
• More than one billion messages are sent quarterly through GovDelivery
• 30,000 people sign up every day through GovDelivery to receive digital messages
from the government
• Client messages have an industry-leading deliverability rate greater than 99%
• Clients typically grow the base of people they reach by 75% in the first year
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3. 3

4. The State of Communications
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5. Or is it Really This?
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6. Results for Individuals
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7. 7

8. Targeted Online Advertising
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9. Traditional to Digital Budget Shift
No planned budget shift in
traditional to digital
Plan to shift budget from
traditional to digital
*Data from MarketingCharts.com
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10. Our Approach to Digital Communication Management
Messaging Reach more people
GovDelivery Network Cross-promote for more impact
Social Drive deeper engagement
Automation Enable tight integration
Mobile Communicate anytime, anywhere
Analytics & Filtering Measure the impact
Emergency Notifications Keep the public safe and informed
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11. Government Communications
Maximize direct connections with the public through digital communications.
Effectiveness – Reach More People
Dramatically increase the number of people you reach
directly
Efficiency – Automate Complex Communications
Streamline communication across email, SMS, social
media, mobile and other channels
Engagement – Create Lasting Mission Value
Drive users to the online and offline activities that
create the most lasting value for the public and your
agency
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12. Where to Start?
Engagement:
Effectiveness: What is the value of
What is our total Value Created
each connection we’re
reach?
making?
Efficiency:
What was the total cost Net Value
of the communication?
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13. Steps to Capturing Value
Step 1: Effectiveness (reach):
Build a database
Step 2: Efficiency:
Use automation and integrated solutions to
streamline communications
Step 3: Engagement:
Leverage ability to reach targeted audiences
efficiently to drive desired results, such as
channel shift
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14. Step 1: Build a Database
• Consolidate
• Grow
• Nurture
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15. Step 2: Streamline and Connect Communications
• C.O.P.E.
• Integrate through open systems (APIs)
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16. Create Once, Publish Everywhere
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17. Step 3: Leverage Reach & Efficiency to Drive, Measure,
and Improve Results
• Translate geek results to real results
• Watch the data that matters not all the data
• Change when warranted to drive results, not for sake of it
Download Best Practices at:
http://bit.ly/GD_BestPracGuide
Or, Search:
“GovDelivery Email Guide”
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18. Example of Database Building:
GovDelivery Network Enhancements
• Data shows Network driving extra growth – often 300%+
• Streamlining and Active Management in 2012 have led to
98% growth in Network Effectiveness
Total Network Subscribers
June - July 2012 501,060
June - July 2011 253,316
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19. Hennepin County, MN: Email Topic Sign Up
1 Click the red envelope on the Hennepin 2 Choose email or SMS updates
County homepage.
3 Choose topics of interest
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20. Hennepin County, MN: Email Topic Sign Up
4 Answer Option Questions designed by
Hennepin County.
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21. GovDelivery Network Partners
Cross Government
Promotion
In December 2012
Hennepin County had
a 291% increase in
New Subscribers
using GovDelivery
Network
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22. Network Partners allow subscribers to sign up for alerts
from Hennepin County without ever visiting their website
You may also be interested in information from these agencies.
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23. Hennepin County, MN – GovDelivery Network Impact
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24. City of Eden Prairie, Minnesota
The City of Eden Prairie understands the impact digital communications
can have on citizens and stakeholders, investing time and resources to
leverage an internationally award-winning website to increase direct
connections to the public.
• Since launching their new website in April
Eden Prairie has increased their subscribers
by nearly 3,000.
• Since winning international award in
November, they have increased subscribers
by nearly 2,000.
• Excellent engagement rate of 65%, delivering
beautiful messages relevant to community and
driving possible revenue opportunities
• Ice skating Information topic saw largest
growth in 2012
• Community Events topic has most
subscriptions overall
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25. City of Saint Paul, Minnesota
The City of Saint Paul uses digital communications to deliver educational,
engaging, and sometimes critical information to citizens and stakeholders
– creating immediate and lasting value for the public.
• Reaching 100,000+ citizens
signed up to 313,000+
subscriptions
• Biggest topic? Snow Emergency
Alert, with more than half of total
subscriber base receiving email
and SMS updates
• Using integrated, multichannel
distribution options to post directly
to social media networks from one
platform
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26. Metropolitan Council
To meet mission goals and create lasting value for the community, the
Metropolitan Council uses digital communications to work with
Minnesotans to protect, conserve and improve our environment and
enhance our quality of life.
• Reaching 14,000+ stakeholders
since launching in May 2012
• Leveraging GovDelivery
Network to increase subscribers
by more than 100% each month
since June 2012, with a 245%
increase in December alone
• Most popular topic: Making
Tracks newsletter (LRT updates)
with 7,600+ subscribers
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27. Minnesota Pollution Control Agency (PCA)
Minnesota Pollution Control Agency is using digital communications to directly
connect with more than 40,000 subscribers to fulfill their goal to work with
Minnesotans to protect, conserve and improve our environment and enhance our
quality of life.
• MPCA connects with 40,000+
subscribers, sending:
• 785,780 emails
• 80+ posts to Twitter &
Facebook
• Most popular subscription topic:
Living Green 365, with 11,000+
subscribers
• Using best practices on capturing
email at point of interest &
integrated, multichannel
distribution
27 *In 2012

28. Government Communications
Maximize direct connections with the public through digital communications.
Effectiveness – Reach More People
Dramatically increase the number of people you reach
directly
Efficiency – Automate Complex Communications
Streamline communication across email, SMS, social
media, mobile and other channels
Engagement – Create Lasting Mission Value
Drive users to the online and offline activities that
create the most lasting value for the public and your
agency
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