9. The process would be like, getting clients for our business, then we will analyze their brand and promote accordingly, we will follow up with our clients for feedbacks, and customize our offerings to suit the customers’ needs and regular follow up with clients
10. Physical Evidence – Essential evidence – customizing of services, innovative marketing strategies, <br />Regular customer feedbacks <br />Peripheral evidence –<br />SWOT Analysis <br />Strength : Increasing social media usage, will increase our size of market<br /> <br />Weakness : New entrant, less experience <br />Opportunities : Huge market, wide scope, future of business is going to be <br /> complete online<br /> <br />Threats : Technological problems, Virus threat, Competition.<br />FINANCIAL ANALYSIS<br />Projected Profit & Loss Account Year 1Year 2Year 3 Year 4 Year 5Income Consulting / Service charges4,502,500.004,952,750.005,448,025.005,992,827.506,592,110.25 4,502,500.004,952,750.005,448,025.005,992,827.506,592,110.25Expenses Rent360,000.00396,000.00435,600.00479,160.00527,076.00Internet charges24,000.0026,400.0029,040.0031,944.0035,138.40Telephone12,000.0013,200.0014,520.0015,972.0017,569.20Miscellaneous36,000.0039,600.0043,560.0047,916.0052,707.60Salary to employees792,000.00871,200.00958,320.001,054,152.001,159,567.20Salary to partners1,440,000.001,584,000.001,742,400.001,916,640.002,108,304.00Depreciation180,000.00100,500.0059,175.0037,173.0025,035.19System maintenance charges120,000.00132,000.00145,200.00159,720.00175,692.00Office stationary12,000.0013,200.0014,520.0015,972.0017,569.20Promotion expenses (Ad exp)800,000.00880,000.00968,000.001,064,800.001,171,280.00Interest - Term Loan67,500.0052,500.0037,500.0022,500.007,500.00Interest - Working Capital105,000.00112,000.00126,000.00140,000.00154,000.00Business License Fee written off100,000.00100,000.00100,000.00100,000.00100,000.00PBT454,000.00632,150.00774,190.00906,878.501,040,671.46 4,502,500.004,952,750.005,448,025.005,992,827.506,592,110.25 Tax (30%)136,200.00189,645.00232,257.00272,063.55312,201.44PAT317,800.00442,505.00541,933.00634,814.95728,470.02 <br />Projected Balance Sheet Sources Year 1Year 2Year 3Year 4Year 5 Partners Capital600,000.00770,000.00719,500.00660,325.00723,151.25Add: Net Profit317,800.00442,505.00541,933.00634,814.95728,470.02Less : Drawings147,800.00493,005.00601,108.00571,988.70753,505.21 770,000.00719,500.00660,325.00723,151.25698,116.06 Term Loan Bank400,000.00300,000.00200,000.00100,000.000.00Working Capital from Bank750,000.00800,000.00900,000.001,000,000.001,100,000.00 1,920,000.001,819,500.001,760,325.001,823,151.251,798,116.06 Applications Fixed Assets Systems & Software300,000.00150,000.0075,000.0037,500.0018,750.00Less: Dep (50%)150,000.0075,000.0037,500.0018,750.009,375.00 150,000.0075,000.0037,500.0018,750.009,375.00 Furniture & fittings200,000.00170,000.00144,500.00122,825.00104,401.25Less: Dep (15%)30,000.0025,500.0021,675.0018,423.7515,660.19 170,000.00144,500.00122,825.00104,401.2588,741.06 Net Fixed Assets320,000.00219,500.00160,325.00123,151.2598,116.06 Business Licensing400,000.00300,000.00200,000.00100,000.000.00 Current Assets Receivables1,000,000.001,100,000.001,200,000.001,400,000.001,500,000.00Rent Advance200,000.00200,000.00200,000.00200,000.00200,000.00 1,920,000.001,819,500.001,760,325.001,823,151.251,798,116.06 Return on Investment41.2761.5082.0787.78104.35 Projected Cash Flow StatementParticularsYear1Year 2Year 3Year 4Year 5Inflow Capital600,000.000.000.000.000.00PAT317,800.00442,505.00541,933.00634,815.00728,470.00Depreciation180,000.00100,500.0059,175.0037,173.0025,035.00Business License Write off100,000.00100,000.00100,000.00100,000.00100,000.00Bank Working Capital750,000.0050,000.00100,000.00100,000.00100,000.00Bank Term Loan500,000.000.000.000.000.00 2,447,800.00693,005.00801,108.00871,988.00953,505.00Outflow Fixed Assets500,000.000.000.000.000.00Business License500,000.000.000.000.000.00Rent Advance200,000.000.000.000.000.00Receivables1,000,000.00100,000.00100,000.00200,000.00100,000.00Term Loan Repayment100,000.00100,000.00100,000.00100,000.00100,000.00Drawings147,800.00493,005.00601,108.00571,988.00753,505.00 2,447,800.00693,005.00801,108.00871,988.00953,505.00 <br />Notes: Term Loan 5,00,000/- @ 15% for 5 year Principal to be paid 1,00,000 every year Working Capital from Bank 75% of Expenses taken as Working Capital It is taken @ 14%<br />Depreciation<br />Systems – 50%<br />Furniture& Fixtures -15%<br />HUMAN RESOURCE<br />Our company knows that employees are crux of our business. Our company provides many benefits to our employees like advance, leave encashment, conveyance etc. so that our employees feel the sense of belongingness. But our company also is keen on the bottom line that is getting results and work done on time.<br />Our company has two professionals for web designing, exterior designing and uploading advertisements. Their monthly salary is Rs25000/-. They would be provided a special benefit of providing a pulsar bike to both the professionals.<br />Our company also recruits two junior professionals mainly to solve trouble shoot form our clients. Their monthly salary is Rs10000/-. They would be provided a special petrol conveyance for all working days.<br />Our company also recruits two attenders for keeping our office neat, clean and tidy. Their monthly salary is Rs3000/-. They would be provided a special beta of rs15/- every day for their presence in office.<br />Tactics<br />Twitter<br />Twitter allows companies to promote products on an individual level. The use of a product can be explained in short messages that followers are more likely to read. These messages appear on followers’ home pages. Messages can link to the product’s website, Face book profile, photos, videos, etc. This link provides followers the opportunity to spend more time interacting with the product online. This interaction can create a loyal connection between product and individual and can also lead to larger advertising opportunities. Twitter promotes a product in real-time and brings customers in.<br /> Face book<br />Face book profiles are more detailed than Twitter. They allow a product to provide videos, photos, and longer descriptions. Videos can show when a product can be used as well as how to use it. It can include testimonials as other followers can comment on the product pages for others to see. Face book can link back to the product’s Twitter page as well as send out event reminders. Face book promotes a product in real-time and brings customers in.<br /> Blogs<br />Blogs allow a product or company to provide longer descriptions of products or services. The longer description can include reasoning and uses. It can include testimonials and can link to and from Face book and Twitter pages. Blogs can be updated frequently and are promotional techniques for keeping customers<br />RISK EVALUATION<br />In case of difficulty or if there is a necessity to wind up the business the following steps can be taken.<br />Since the kind of products which the company sells is not perishable items it is always easy to sell it back in the market again. The investment made for the computers,, laptop, furniture or the buildup area and the interior decorations are the main issue. However all these assets are also can be re-sold with a revalued price.<br /> <br />Even if we decide to sell our firm to a new concern, it will be sold at a higher price due to the image and reputation which our company earned over the past years. We are sure any new company taking over our business could easily continue business in the same name using our goodwill at least for the next three years.<br />CONCLUSION<br />Social media marketing benefits organizations and individuals by providing them an additional channel for customer support, a means to gain customer and competitive insight, recruitment and retention of new customers/business partners, and a method of managing reputation online.<br />Key factors that ensure its success are its relevance to the customer, the value it provides them with and the strength of the foundation on which it is built.<br />A strong foundation serves as a platform in which the organization can centralize its information and direct customers on its recent developments via other social media channels, such as article and press release publications. Oftentimes, corporate social media platforms are used to offer unique incentives to customers who are willing to engage (i.e. quot;
likequot;
a Face book Page).<br />Our firm will enhance better customer relationship and provide the best services to our customers. Since all our partners are from marketing and finance background we would be able to administrate and market our services with ease.<br />BIBLIOGRAPHY<br /> <br />