Going international but on a tight budget? Grace shared the marketing strategies for growing into the Chinese market. She talked about how to leverage SEO, Affiliate, PPC, Influencer and of course technology.

1. How to leverage SEO and
other channels to expand
into Chinese market on a
limited budget
Grace Wei Hou |
/graceweihou/

4. Is your site
getting traffic
from China?

5. Best
Friend
- GA

6. Location
China
Language
zh-cn

7. Which Chinese?
Location Speaking Writing Language Code
Mainland
China
Mandarin
Simplified
Chinese
zh-cn
Hong Kong Cantonese
Traditional
Chinese
zh-hk
Taiwan Mandarin
Traditional
Chinese
zh-tw
source: https://en.wikipedia.org/wiki/Chinese_Wikipedia

8. Really?

9. Some
China traffic
Analyse the traffic

10. No
China traffic
Why?

11. Get the Core Right

12. Get the Core right
Easy
Access

13. Get the Core right
Fast
Loading

14. Get the Core right
Chinese
Language

15. A B C D
Site
Structure
Original site
example.com
Subdirectory
example.com/cn
Subdomain
cn.example.com
CcTLD
example.cn
Language
Solution
Browser Auto
Translation
+ Manual Editing
Auto Translation
+ Manual Editing
Auto Translation
+ Manual Editing;
or Bespoke
Bespoke
Easy
Implementation
Low Cost
Flexibility
SEO Benefit Hardly Any Depends Depends Great in long run

16. 6 - 12 months
Mid-term
Long-term
Browser
translation
Subdirectory
Sub-domain or
ccTLD

17. Get the Core right
Payment
&
Logistic
Auto
Customs
Clearance
Express
International
Shipping

18. Get the Core right
Easy
Access
Fast
Loading
Chinese
Language
Payment
&
Logistic

19. Example Site

20. Example / Accessibility

21. Example / Loading Speed

22. Example / Loading Speed

23. Example / Language

24. Example / Payment & Logistic

25. Should do China SEO?

27. Demand
Generation
Quick Wins

28. Affiliate
Channel

29. Influencer
Channel
KOL
(Key Opinion Leader)
KOC
(Key Opinion Customer)

30. Paid Search
Support
Influencer Campaigns

31. Test
Quickly

32. Best of Luck
Expanding into
China Market