Technology alone does not communicate a message—people are the most important part
of a digital solution. TEKsystems Digital and Creative Services supports strategic marketing
initiatives for clients ranging from boutique agencies to Fortune 500 companies by supplying
skilled design, development, functional and technical resources. A division of TEKsystems, a
$3.7 billion global IT staffing, talent management and services leader, TEKsystems Digital and
Creative Services thrives at the intersection of technology and marketing. We offer the focus of
a specialized niche firm while providing the experience, scalability, depth and reach of a global
In a highly competitive business landscape, savvy companies understand that strengthening their brand, fostering customer
relationships and being innovative are critical to their success. While these are enterprise-wide initiatives, they rely heavily
on a strong marketing presence and strategy, which today involves various technologies (e.g., smartphones, tablets, SEO).
This growing symbiosis between marketing and technology has created a new brand of professionals—creative or marketing
technologists, talented resources who possess both the innovative and technical skills to achieve these critical business
objectives. The acquisition of these functional and technical resources is primarily happening outside of the CIO’s discretion—
through chief marketing officers. This major shift in technology-related spend in organizations is driven by several trends.
DIGITAL AND CREATIVE
Growth in spend
Marketing budgets have reached new heights, averaging
over 10 percent of company revenue. Twenty-five percent
of the overall marketing budget is spent on marketing
technology and services, while 18 percent is spent on
supporting the customer experience, a top priority
The line between IT and marketing is blurring
In fact, marketing now influences almost half of all
technology purchases, and in 2017, it is anticipated that the
CMO will outspend the CIO on technology.2
IT cannot operate
in a silo and it is a common perception that IT cannot move
fast enough to capitalize on marketing opportunities. While
the marketing department tends to own spend on strategy
and research, IT is often brought in to implement and
manage the end technology.
Everyone is online, all the time
CMOs must be where their consumers are, and now,
consumers are online all the time via their multiple
devices. E-commerce and mobile apps are becoming
critical components of the customer experience.
Plus, CMOs can use the data gathered by technology
activity to better understand their customer and create
content and experiences that are best suited to them.
Need is greater, more technical
Due to the changing marketing landscape, the need for
more and a greater breadth of technical (digital) skills and
understanding of new technologies is rising. Ninety-six
percent of executives believe the range of skills needed to
succeed in marketing has increased dramatically, and more
than half believe it is increasingly difficult to train new staff
adequately on the skills needed to market their business.
Forty-four percent say they cannot find the people with the
right skill sets that they need in marketing today.3
Gartner, “CMO Spend Survey 2015: Eye on the Buyer”, February 2015
Forrester, “U.S. Digital Marketing Forecast, 2014 to 2019”, November 2014
Forrester and Business Marketing Association, “Global Marketing Online Survey”, May 2013
of executives say they cannot
find the right skill sets that
they need in marketing today.
TEKsystems helps you solve this challenge
by FINDING THE RIGHT PEOPLE to
achieve digital and creative initiatives.
How TEKsystems can help
To succeed and stand apart from competition, businesses
must be flexible and accessible. Agility is critical to respond
quickly and effectively to market opportunities. Consumers
also have a lot of choices, and the ability to be selective has
led them to expect greater value, loyalty and transparency.
This higher level of engagement requires organizations to be
active and available via multiple digital channels. However,
companies often struggle to build and maintain a team of
the right size and skill set mix to mature these internal
capabilities. The talented professionals required are in high
demand and short supply.
TEKsystems partners with our clients to execute their digital marketing strategies. We have access to top skilled talent,
enabling our clients to adjust their internal team and capabilities to respond quickly to market demands and opportunities.
We have a foundation in applications staffing and
services, with a specialized focus on digital, creative and
TEKsystems Digital and Creative Services is the best of
both worlds—the flexibility and expertise of a boutique
firm, backed by the powerful recruiting engine and network
of TEKsystems, the largest IT staffing firm in the United
States. With over 30 years of experience staffing technical
professionals and deploying more than 80,000 consultants
every year, we are a formidable and reliable partner that can
help you meet your critical digital support goals.
We can meet you where you are.
With more than 100 offices and 3,000 local recruiting
specialists, we have insight into your market and understand
its specific talent attraction/retention challenges. We can
help you determine an employee value proposition to build
a team of not just the right skills, but the right people.
Plus, our global delivery solution centers located in the
U.S., Canada and India, enable us to meet our clients on
site, off-site stateside, near shore or off shore.
We offer scalable support options to meet the exact
level of support you require.
TEKsystems can help you achieve your creative,
interactive and digital goals through staff augmentation
and workforce planning, project-based engagements or
fully outsourced solutions. We can scale our team up or
down to accommodate fluctuating business demands.
We deliver proven solutions based on practical,
We partner with more than 6,000 clients every year.
And we speak with over 100,000 technology professionals
every week. Our connections into the technical, digital and
creative workforce provide us with a real-world pulse on the
digital industry, and we’re able to leverage this perspective
to construct practical services. Our methodologies are
supported through formal quality management programs
which ensure consistent governance, enable us to keep
pace with emerging trends and integrate a continuous flow
of lessons learned.
We are a partner you can trust.
Our account managers work with you to understand your
end goals and customize an approach to help you meet
these goals and add real business value. Whether we are
providing one front-end developer to support a website
launch or building out a full UX team, we operate as a
genuine partner with our clients. Relationships built on
trust are everything to us—we will always do what we say
we will and stand by our results.