2. ww.sxc.hu

3. Nari
Ely
Graham
Perkins
Ben
Grieser
Erika
Maguire
Teresa
Chai
Shop
Now online and brought right to your door.
ww.sxc.hu
Everything you love about our store

4. ww.sxc.hu

5. • Industry
research
Growing
poten?al
for
online
grocery
retail
• Market
research
Probability
of
purchase
driven
by
brand
favorability
• Recommenda?ons
Improve
aDributes
driving
favorability
Launch
pilot
in
select
stores
Industry Research
Market Research
Recommendations

6. • Urbaniza(on
• Heightened
price
sensi(vity
• Rising
demand
for
convenience
Industry Research
Market Research
Recommendations

7. Industry Research
Market Research
Recommendations

8. %
who
go
online
Millennials
(18-­‐33)
95
Genera(on
X
(34-­‐45)
Younger
Boomers
(45-­‐55)
Older
Boomers
(56-­‐64)
Silent
Genera(on
(65-­‐73)
G.I.
Genera(on
(74+)
86
81
76
58
30
Industry Research
Market Research
Millenials
are
online
more
than
any
other
genera(on.
Recommendations

9. Favorability
Industry Research
11.2%
Market Research
Probability
of
Purchase
Recommendations

10. Quality
of
Goods
Value
for
Cost
0.22
Favorability
11.2%
PoP
Delivery
Cost
Industry Research
Market Research
Recommendations

11. Industry Research
Market Research
Recommendations

14. •
•
•
•
•
AQen(on-­‐grabbing
ads
on
mass
transit
Fearless
Flyer
Exclusive
online
offerings
Free
samples
with
purchases
Free
shipping
for
first
two
months
Industry Research
Market Research
Recommendations

15. • Quality
• Value
• Cost
Industry Research
Market Research
Recommendations

16. • Highlight
user
ra(ngs
and
reviews
Industry Research
Market Research
Recommendations

17. • Side-­‐by-­‐side
product
comparisons
• Free
shipping
for
regular
customers
Industry Research
Market Research
Recommendations

18. • Women
have
higher
Trader
Joe’s
favorability
• People
who
shop
at
trader
Joe’s
spend
less
per
trip
• College-­‐town
graduate
students
s(ll
strong
poten(al
market
Industry Research
Market Research
Recommendations

19. Industry Research
Market Research
Recommendations

20. • Working
professionals
or
students?
• Other
aQributes
to
increase
favorability?
• Willingness
to
use
online
grocery
service?
Industry Research
Market Research
Recommendations

21. Nari
Ely
Graham
Perkins
Ben
Grieser
Erika
Maguire
Shop
Trader Joe’s should launch a
Shop @Trader Joe’s pilot.
Expanding into online grocery
retail will capture a growing
market and position Trader
Joe’s for success.
Teresa
Chai

22. Independent Samples Test
Levene's
t-test for Equality of Means
Test for
Equality of
Variances
Sig.
Favorability towards TJ
assumed
.971
assumed
Probability of using WF assumed
service
Equal variances not
assumed
df
Mean
Difference
.326
1.676
79
.098
.39377
1.683
Equal variances not
Equal variances
Sig. (2tailed)
Equal variances
t
78.922
.096
.39377
-2.368
79
.020
-10.80788
-2.353
74.580
.021
-10.80788

25. Paired Samples Statistics
Mean
Pair 1
Pair 2
Pair 3
N
Std. Deviation
TJ favorability value
5.7209
86
.97801
WF favorability value
5.3372
86
1.03595
TJ favorability cost
5.9651
86
.98754
WF favorability cost
5.2558
86
1.34764
TJ favorability quality
5.9302
86
.87838
WF favorability quality
6.0698
86
.83723
Paired Samples Test
Paired Differences
Mean
Pair 1
Pair 2
Pair 3
TJ favorability value - WF
favorability value
TJ favorability cost - WF
favorability cost
TJ favorability quality - WF
favorability quality
t
df
Sig. (2-tailed)
Std. Deviation
.38372
1.11849
3.181
85
.002
.70930
1.50970
4.357
85
.000
-.13953
.79945
-1.619
85
.109