Más contenido relacionado Más de Grant Goddard (20) 'Local Advertising Revenues Of UK Commercial Radio' by Grant Goddard2.
Local advertising revenues have fallen from more than 50% of total radio
revenues in the 1980s and early 1990s to 27% in 2006
In real terms, local revenues in local radio have been fairly flat since the
late 1980s, although the number of local commercial radio stations has
tripled during that time
The commercial radio industry has become more reliant on national
advertisers, despite their revenues being more susceptible to economic
cycles and migration to online media than local advertisers
UK COMMERCIAL RADIO REVENUES
£m
% of total
local
advertising
year
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
national
advertising
70.9
72.9
65.3
74.0
91.0
103.1
120.7
136.4
151.6
160.3
153.9
145.4
142.5
149.1
168.7
183.1
172.7
157.7
branded
content
70.9
63.6
63.7
67.0
87.3
117.1
150.1
172.3
202.5
257.8
310.5
388.4
344.3
342.3
359.3
364.1
347.7
322.7
local
advertising
total
141.7
136.6
129.0
141.0
178.3
220.1
270.7
308.8
354.1
418.1
464.4
594.6
549.0
562.7
604.0
641.0
613.4
581.7
60.8
62.1
71.3
76.0
93.7
93.0
101.2
national
advertising
50
53
51
52
51
47
45
44
43
38
33
24
26
26
28
29
28
27
branded
content
50
47
49
48
49
53
55
56
57
62
67
65
63
61
59
57
57
55
10
11
13
13
15
15
17
[source: Radio Advertising Bureau, 'branded content' (sponsorship + promotions) not itemised until 2000]
COMMERCIAL RADIO REVENUES (£m current prices)
500
Local Advertisers
450
National Advertisers
400
Branded Content
350
300
250
200
150
100
50
Local Advertising Revenues Of U.K. Commercial Radio
©2007 Grant Goddard
2006
2005
2004
2003
2002
2001
2000
1999
1998
1997
1996
1995
1994
1993
1992
1991
1990
1989
0
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3. Grant Goddard is a media analyst / radio specialist / radio consultant with thirty years of
experience in the broadcasting industry, having held senior management and consultancy
roles within the commercial media sector in the United Kingdom, Europe and Asia. Details at
http://www.grantgoddard.co.uk
Local Advertising Revenues Of U.K. Commercial Radio
©2007 Grant Goddard
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