Basic analysis of the audiences for radio broadcasting in the Prague market in the Czech Republic, written by Grant Goddard in October 1996 for Metromedia International Incorporated.

1. THE PRAGUE, CZECH REPUBLIC
RADIO MARKET: BASIC
ANALYSIS
by
GRANT GODDARD
www.grantgoddard.co.uk
October 1996

2. CUMULATED WEEKLY AUDIENCE (‘000)
Mon-Sun 0000-2400
Country
Praha
Zurnal
Kiss 98 FM
Frekvence 1
Europa 2
City
Bonton
Nova Alfa
Zlata Praha
Regina Praha
Radio 1
Vox
others
201
149
109
106
99
88
64
63
58
51
38
35
24
45
The Prague, Czech Republic Radio Market: Basic Analysis
©1996 Grant Goddard
page 2

3. SHARE (%)
Mon-Sun 0000-2400
Country
Praha
Zurnal
Kiss 98 FM
Frekvence 1
Europa 2
City
Zlata Praha
Bonton
Nova Alfa
Radio 1
Regina Praha
Vox
others
19.4
13.8
9.8
8.7
8.7
6.6
6.0
5.6
5.5
4.9
3.3
3.2
1.3
3.2
The Prague, Czech Republic Radio Market: Basic Analysis
©1996 Grant Goddard
page 3

4. AGE (% weekly reach)
Mon-Sun 0000-2400
15-29
Kiss 98 FM
Country
Europa 2
Bonton
Zlata Praha
City
Radio 1
Nova Alfa
Freqvence 1
Zurnal
Praha
Vox
Regina Praha
others
30-44
45-59
60+
15-34
16.4
12.8
14.5
12.3
10.6
10.0
10.4
5.8
4.6
3.9
3.3
1.9
0.4
14.9
27.6
10.5
6.4
4.3
11.2
1.2
9.6
12.4
5.8
5.8
3.4
2.6
8.7
27.7
7.5
4.1
4.3
3.0
0.8
6.5
11.4
13.0
16.5
2.2
4.8
1.5
11.3
2.1
1.9
0.9
0.7
1.1
1.0
10.7
20.4
33.1
2.0
7.4
17.8
14.7
12.3
11.2
10.7
10.1
9.1
7.8
6.5
3.9
3.5
1.8
0.8
1.9
3.4
3.0
9.4
2.3
Grant Goddard is a media analyst / radio specialist / radio consultant with thirty years of
experience in the broadcasting industry, having held senior management and consultancy
roles within the commercial media sector in the United Kingdom, Europe and Asia. Details at
http://www.grantgoddard.co.uk
The Prague, Czech Republic Radio Market: Basic Analysis
©1996 Grant Goddard
page 4