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Thinking without remote control. Non-conventional approach to communications.
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Leonardo Macias, Executive Creative Director, DM9DDB #DMC2014
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Thinking without remote control. Non-conventional approach to communications.
1.
Thinking without the
remote control A Non–conventional approach to communication
2.
TV film :(
3.
TV Channel$
4.
72%
5.
This doesn’t mean
that I’m against a good TV script
6.
conventional non-conventional
7.
!Mixtureba!
8.
Big Mix
9.
10.
It’s not a
science!!!
11.
!Mixtureba! Powered by
Nasa
12.
!Mixtureba! Powered by
Nasa
13.
!Mistureba! Powered by
Nasa
14.
make sense?
15.
Experiments
16.
Example 1:
17.
Today everybody is
connected to social networks
18.
Is there somebody
here who is not?
19.
We show the
world who we are on social networks
20.
Our tastes Our
professions Our romances (some) Our favorite kind of music !
21.
Our tastes Our
professions Our romances (someones) Our Favorite kind of music Absolutely everything
22.
Whenever a couple
finds out that they are pregnant, they wonder
23.
What are we
going to name the baby?
24.
What if some
brand could help them out at this incredible moment in a non–invasive way?
25.
Social Networks +
Names book
26.
27.
Today this is
a worldwide platform for Johnson’s Baby
28.
hellomynamemeans com
29.
Example 2:
30.
Habib’s is a
chain of fast food restaurants serving Lebanese food in Brazil
31.
it’s exactly as
big as Mc Donald’s
32.
Their main product?
Sfihas
33.
it’s a kind
of mini pizza with ground beef on top
34.
35.
Now, in Brazil
turkey is a traditional Christmas dish
36.
What if they
sold turkey sfihas during Christmas?
37.
This product is
a good example of a Big Mix
38.
Now, in Brazil
most food deliveries are made by motorcycle
39.
Reindeer sledge +
Motorcycle
40.
41.
We didn’t create
just a campaign, we created a product that has been for sale for the last three Christmases
42.
Example 3:
43.
Every future mother
uses ultrasound to find out if everything is okay with her baby
44.
Music is a
universal way of artistic expression
45.
“Soundtrack of my
life”
46.
Oops!
47.
Krokodil gena!
48.
Ultrasound + Soundtrack
49.
50.
Nowadays this format
is a segment of a Sunday live audience show
51.
Nowadays this format
is a segment of a sunday live audience show on TV
52.
Example 4:
53.
Every cigarette that
someone smokes takes away seven minutes of that person’s life
54.
When you use
a vending machine, you pay and then take out what you chose
55.
Cigarette + Vending
Machine
56.
57.
This is not
a TVC
58.
This is not
a TVC Could it be a PO P initiative?
59.
This is not
a TVC Could it be a PO P initiative? Is it Digital?
60.
This is not
a TVC Could it be a PO P initiative? Is it Digital? Could it possibly be a TVC?
61.
This is not
a TVC Could it be a PO P initiative? Is it Digital? Could it possibly be a TVC? Definitely!!!
62.
Example 5:
63.
In everyday life
some little accidents happen
64.
A little cut
when cooking
65.
A little cut
when cooking Opening a letter
66.
A little cut
when cooking Opening a letter Or closing a door
67.
A little cut
when cooking Opening a letter Or closing a door Etc
68.
This is why
we made this improbable combination
69.
Packaging + Ambulances
70.
71.
Example 6:
72.
Blood banks always
need to remind the population to donate blood regularly
73.
People nowadays get
desperate when their mobile’s battery is almost finishing
74.
Blood + Battery
charger
75.
76.
So far these
“chargers” have been distributed to 250 Brazilian hospitals
77.
Innovation is happening
just like that at every single moment
78.
Wired by Design
79.
Innovation Forum
80.
81.
Innovation is taking
place in every profession
82.
Door lock +
Social Networks
83.
84.
?
85.
Wrong results of
“Big Mix”
86.
Ana + Alfredo
87.
88.
спасибо :)
89.
Tomorrow Leo Macias
workshop
90.
Facebook: Leo Macias
Instagram: Leomacias _apart Twitter: @leomacias2010 behance net/leomacias
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