Что делать, если завтра Super Bowl: искусство организации хаоса от продюсера масштабных интегрированных кейсов. Karen McKIbben, Freelance Executive Producer

1. tomorrow is super bowl
!
what do you do!?!
!
the art of organizing chaos
!
from the producer of large scale integrated campaigns

2. sleep!
and google last minute ideas for your super bowl party menu
because all of the media is put to bed.

3. a little about me
i am an integrated producer. my experience reflects all kinds of media. I
started out in film and broadcast, but my interest in learning the technical side
and craft of production led me to taking on more integrated and digital roles.
!
i love what i do. every job i get to make something new.
!
trident -thefunaudit.com
!
hyundai - epicplaydate.com
!
united nations - theworldneedsmore.org

4. what does integration mean to you?
integration - the act of combining or
adding parts to make a unified whole
so in our small advertising bubble
broadcast + content + social media +
digital experiences + print + experiential =
integration
how does this effect you?
in three years, about half of all media campaigns
are expected to be multiscreen campaigns,
according to a study from the Association of
National Advertisers and Nielsen. Multiscreen is
defined as two or more screens -- TV, computer,
tablet, mobile phone and digital place-based
media -- running in a similar time frame.mediapost.com

5. how to organize the chaos of the multi-screen world
!
communicate like a super hero
• review deck in order to figure out how
much needs to be produced
• find out who will be giving final approvals
for every piece of creative in the deck
• make sure the budget and schedules are
all agreed upon
• find out what makes this campaign
special?
• keep everyone aware of critical
deadlines.
• keep it fun. what we do for a living is so
cool.

6. thefunaudit.com
!
how much fun are you having?

7. the fun audit

8. epic playdate
integrated campaign for super bowl xlvii featuring the band the flaming lips
!

10. world humanitarian day

11. world humanitarian day
Kid President asks
!
What do you think the world needs more of?
!
#theworldneedsmore #yourword

12. theworldneedsmore.org

13. theworldneedsmore.org
one voice by david guetta and mikky echo an exclusive music video
for #theworldneedsmore campaign in support of
world humanitarian day

14. Your work is going to fill a large part of your life and the
only way to do great work is to love what you do.
- steve jobs
thank you for listening
to me ramble.