This is a slide share from a presentation on Event Tracking for Google Analytics, specifically working with Wordpress however, the same principles could be applied to other website platforms. We have found that using this technique works very well, especially if you have plans on growing your site. Once the code is added, going forward each element you want to track you'll just need to add a title and class to it. We have a full blog post on this that can be read at our site: www.gravitatedesign.com

1. Event Tracking for Google
Analytics: Wordpress Edition

2. Event Tracking for Google Analytics: Wordpress Edition
A Little Recap: Event Tracking
Event tracking is a feature of Google Analytics that allows site owners to trace actions on their site, even
when a URL change is not recorded.
Standard GA:
_gaq.push([‘_trackEvent’,’Category’,’Action’,’opt_label’,’opt_value’])
Universal:
ga(‘send’,’event’,’category’,’action’,’opt_label’, opt_value)

3. Event Tracking for Google Analytics: Wordpress Edition
Steps to take:
l Decide what events are to be tracked
l Categorize these events into similar buckets
l Write and add code to the site
l Add class to events to be tracked
To Set Up Event Tracking

4. Event Tracking for Google Analytics: Wordpress Edition
Items on site:
l Click to the videos section?
l Click the form submit button?
l Click to download a file?
l How many times social links are clicked?
Step 1: What to Track?
For
this
presentation,
let’s
say
you
are
managing
a
medical
website
and
a
Dr.
is
releasing
a
preview
to
his
journal
article.
The
page
includes
a
link
to
videos,
form,
download
link,
and
social
icons.

5. Event Tracking for Google Analytics: Wordpress Edition
Items to categorize:
l For videos, lets call the category ‘Videos’
and the Action ‘Play’
l For forms lets call the category ‘Forms’ and
the Action ‘Completion’
l For journal downloads lets call the category
‘JournalArticles’ and Action ‘Download’
l For social links lets call the category
“Social” and the Action “View”
Step 2: Categorize

6. Event Tracking for Google Analytics: Wordpress Edition
Code to add:
Step 3: Add Code
<script src="http://code.jquery.com/jquery-1.11.0.min.js"></script>
<script src="http://code.jquery.com/jquery-migrate-1.2.1.min.js"></script>
jQuery(function($){
if
(typeof(_gaq)
!==
'undeFined')
//
Check
if
Google
Analytics
is
Loaded
{
//
Video
Tracking
for
Google
Analytics
$('.video-­‐track').click(function(e){_gaq.push(['_trackEvent',
'Videos',
'Play',
'Video_'+$(this).attr('title')+'_'+location.href]);
});
//
Form
Tracking
for
Google
Analytics
$('.form-­‐track).click(function(e){_gaq.push(['_trackEvent',
’Form',
’Completions',
'Form_'+$(this).attr('title')+'_'+location.href]);
});
//
Journal
Tracking
for
Google
Analytics
$('.journal-­‐track').click(function(e){_gaq.push(['_trackEvent',
'JournalArticles',
'Download',
'Journal_'+$(this).attr('title')
+'_'+location.href]);
});
//
Share
Tracking
for
Google
Analytics
$('.social-­‐track’).click(function(e){_gaq.push(['_trackEvent',
'Social',
‘View’,
'Social_'+$(this).attr('title')+'_'+location.href]);
});
}
});

7. Event Tracking for Google Analytics: Wordpress Edition
For example:
<a title=”Doctor John Doe” class=”journal-track” href=”/john-doe-journal-preview.pdf”>Download
John Doe’s preview here</a>
Class to add:
l video-track
l form-track
l journalarticle-track
l Social-track
Step 4: Add Class

8. Event Tracking for Google Analytics: Wordpress Edition
Now Review

9. Event Tracking for Google Analytics: Wordpress Edition
From: Gravitate – www.gravitatedesign.com
Presented By: Joe Vernon
Read the post at:
www.gravitatedesign.com/event-tracking-google-analytics-wordpress-edition/
The End.
@gravitatedesign @blondejoev