From print to to... How social media impacts the print industry.

1. Alasdair Stewart, City Editor Walla Walla Union-Bulletin Social media: The bridge from print to… alasdairstewart@wwub.com/losmoros@gmail.com

14. Old way: Newspapers choose from local reporting and wire services what news you will read. Today: You choose from local and national sources and wire services what news you want to read. Tomorrow: Newspapers focus on local reporting, expand offerings to retain and build customer base. The News

15. Old way: Newspapers rely on display and classified advertising for vast majority of revenue. Today: Newspapers see shrinking ad revenue in print and too little growth online to offset losses. Tomorrow: ? The Money

17. Questions?