In this slide show, the team at Green and Red Technologies walks you through the basics of Content Marketing. What is content Marketing? How can content marketing help your business? How do you make a content marketing strategy? Etc.

1. Content
Marketing for
Beginners

2. Airtel’s “What’s Cooking?”

3. What did you like about the video?
What is your opinion of the brand/
business that created it?

4. 1.
What is content
marketing?

5. Content marketing is:
Blogs
Videos
Games
Photos
eBooks
Articles
Mobile Apps
Infographics
Case Studies
e-Newsletters
Research Papers

6. It is:
Educational & informative material meant to
attract attention and build a reputation with
potential customers

7. 2.
How will content
marketing
benefit my
business?

8. 1. It establishes relationships and
increases exposure to new
audiences
2. It brings repeat visitors
3. It establishes you as the expert

9. Brand Example: SuperMomBD

10. 3.
How do I create a
content strategy?

11. 6 IMPORTANT QUESTIONS:
Who
Do you want to reach?
What
Do you want to say/share?
Where
Do you want to publish?
How
Do you want your information to look?
When
Do you want to do it?
Why
Do it? Goals?

12. ND
A
d to
ran
rb
yo u
ct
ger For example:
big
nne
co
ing
eth
Solving a problem
som
Meeting a need
Community Issues
General Topic of
Interest

13. Brand Example: Mountain Dew
http://www.dewtour.com
By connecting their
brand name with
winter sports,
Mountain Dew was
able to reach a wider
audience of potential
consumers

14. 4.
How do I create
content?

15. Copy what already works:

16. Infographics
• Don’t just throw
up a bunch of
stylized text
• Share information
in an engaging,
informative way
• Visualize data
• Make numbers
tangible
Popular music from 1993 - 2012

18. Videos
• People love watching
videos -- they are the most
likely to go viral!

19. Lists
• Superlatives (best,
ugliest, smallest)
• Incorporate memes

20. Timelines
• “Evolution” (of a logo, a singer, etc.)
• Design is important
• Memes are still good

21. Photos
• Large, attractive photos.
• Encourage followers to send in pics.

22. How-to Guides
• Teach your readers something
they don’t know.
• Teach your readers something
they didn’t know they needed to
know.

23. User Generated Content (UGC)
Encourage your customers and followers to generate
content for you!
EXAMPLE: Breaking Bad
Example: Breaking Bad

24. You can even share what other people have
already created...

25. Finding Sharable Material:
Google Alerts:
•Set up alerts for your main keywords
•Google sends you an email once a day of links to appropriate
articles
RSS:
•Choose your feed reader (I like Feedly) & subscribe to appropriate
blogs/news sites
Twitter Search:
•See what people are saying about the topic you are interested in

26. If you write an article, blog, or
presentation, remember:
Keep it relevant (makes sense for your audience) and
consumable (short paragraphs, bullet points)

27. Final Tips:
- Use links! Link to your website, social
media pages, etc.
- Illustrate whenever possible
- Read before you post. Would you be
interested if YOU saw it online?
- Titles are extremely important. Pay
attention!

28. 5.
Where do I
share content?

29. Blogs
Wordpress
Tumblr
Your Own
Website
Articles
Local newspapers
Presentations
SlideShare
LinkedIn
Videos
YouTube
Vimeo
A New
Website Just
for Your
Content
Social Media
Facebook
Twitter
LinkedIn