Search Marketing Predictions 2011

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Part 1 | 2010 Predictions Looking Back

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What Did We Predict?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Twitter, Facebook et al.

[object Object],[object Object],[object Object],[object Object],Twitter, Facebook et al.

[object Object],[object Object],[object Object],Twitter, Facebook et al.

[object Object],[object Object],Twitter, Facebook et al. Although somewhat limited to organisations, businesses, celebrities and brands - due to the closer relationship between Microsoft’s Bing and Facebook.

[object Object],[object Object],Twitter, Facebook et al. Although somewhat limited to organisations, businesses, celebrities and brands - due to the closer relationship between Microsoft’s Bing and Facebook. This was then followed by a partnership between Yahoo! and Twitter which not only takes in search but also a deeper integration of micro-blogging service tools.

[object Object],[object Object],Twitter, Facebook et al. Although somewhat limited to organisations, businesses, celebrities and brands - due to the closer relationship between Microsoft’s Bing and Facebook. This was then followed by a partnership between Yahoo! and Twitter which not only takes in search but also a deeper, integration micro-blogging service tools. Quite recently, Google will now show Twitter ads in real-time search as well.

[object Object],[object Object],[object Object],[object Object],[object Object],Twitter, Facebook et al.

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Twitter, Facebook et al.

[object Object],Google’s Twitter Integration

Google’s Twitter Integration

[object Object],Google Audio Indexing

[object Object],[object Object],[object Object],Mobile Search

[object Object],[object Object],[object Object],[object Object],[object Object],Mobile Search

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mobile Search

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mobile Search

[object Object],[object Object],[object Object],[object Object],Mobile Search

[object Object],[object Object],Mobile Search ,[object Object],[object Object]

[object Object],[object Object],Mobile Search ,[object Object],[object Object],[object Object]

[object Object],[object Object],Mobile Search ,[object Object],[object Object],[object Object],[object Object]

[object Object],Search A Two Horse Race?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],AdWords Inventory

[object Object],[object Object],[object Object],[object Object],AdWords Inventory

[object Object],[object Object],[object Object],[object Object],[object Object],AdWords Inventory

[object Object],[object Object],[object Object],AdWords Inventory

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],AdWords Inventory

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],AdWords Inventory

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],AdWords Inventory

[object Object],Winning The Click

[object Object],[object Object],[object Object],[object Object],Google Contextual Network

[object Object],[object Object],[object Object],[object Object],[object Object],Google Contextual Network

[object Object],[object Object],Google Contextual Network Contextual Targeting Placement Targeting Remarketing Use keywords and themes to find the best placements for your message across the Google Display Network. Put your message on the websites you think are the best match for your business. You can show your ad on specific web pages, online videos, games, RSS feeds, and mobile sites that you select. You can even block your ads from sites you don't think are relevant. Communicate with people who’ve previously visited key pages on your website as they browse the other web pages in the Google Display Network. This powerful technology lets you match the right people with highly relevant messages for effective results. Visually your ads are presented in both text and banner (ad creative) formats. Various Banner formats, Rich Media, Video Ads. Various banner formats, Rich Media.

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Google Contextual Network

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Google Contextual Network

[object Object],[object Object],Google Contextual Network

Site Speed “ ...today we’re including a new signal in our search ranking algorithms: site speed.”

[object Object],[object Object],Paid Search & Domain Structure

[object Object],[object Object],[object Object],[object Object],[object Object],Paid Search & Domain Structure

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Paid Search & Domain Structure

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How Did We Do?

Part 2 | Our Predictions for 2011

[object Object],[object Object],What Do We Predict?

[object Object],[object Object],[object Object],[object Object],What Do We Predict?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What Do We Predict?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What Do We Predict?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What Do We Predict?

Search Marketing Predictions 2011

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Search Marketing Predictions 2011