The starting point of my personal brand

1. PERSONAL BRAND EXPLORATION
Greg Hughes
Project & Portfolio I: Week 1
January 9, 2021

2. Greg Hughes is a young man just graduating from
high school beginning his first year of college. I
grew up in multiple states across America and
even lived in Europe due to my father being in the
military. This has allowed me to be very sociable
with all types of people regardless of gender, race,
or ethnicity. I have always loved sports and how it
brings joy to others. My goal is to bring my
passion for sports into a career one day into the
field of sportscasting.
IDENTITY
Picture of You
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3. PROFESSION
Potential Job Titles:
•News Analyst, Reporters, And
Journalists
•Broadcast Announcers and Radio
Disc Jockeys
•Media Programming Directors
BRAND ARCHETYPE - I try my best to
work hard in whatever is asked of me.
By staying humble and honest I can
build a very welcoming atmosphere
with those around me. By being down
to earth and not thinking too highly of
my self I don’t put myself ahead of the
teams ultimate goal.
Sportscasting/Media for Sports Industry
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4. • DEMOGRAPHICS: Age Groups
18-34 26%,35-54 37%, 55+ 37%,
and Median Age 48 Gender Male
76% Female 24% Education 48%
Attended College
• PSYCHOGRAPHICS: Avid sports fans,
Love to buy new gadgets/
appliances, like to pursue
challenge, novelty, and change
• IDEAL AUDIENCE MEMBERS: Leslie
Cummings HR Director at ESPN,
Danielle Terfera HR Director at
ESPN,Paul Homer Employee
Relations and HR Business Partner
at ESPN
Recruiters/Hiring managers at ESPN/Fox Sports
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2022)
•Start a podcast discussing sports
‣I will have taken my knowledge from school and
found a group of friends in my field to start a
YouTube channel by July 20,2022.
Mid Term: (5-10 Years)
•Become a known online personality with
sportscasting.
‣I will have grown my brand awareness by
developing and consistently put out content to
all of my social media platforms. I will
specifically increase my LinkedIn connections by
17% by Sep 3, 2028.
Long Term: (15-20 Years)
•Have started a career with ESPN in some form of
sportscasting whether that be on camera or behind it.
‣I will have commentated over local and state
sports teams and done local radio by Oct 8,

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Technical Skill 1 Project Management 71%
Technical Skill 2 Social Media Experience 86%
Transferable Skill 1 Communication 88%
Transferable Skill 2 Flexibility 60%
SOFT
HARD
Technical Skill 1 Technical Writing 52%
Technical Skill 2 Digital Marketing 48%
Transferable Skill 1 Interpersonal Skills 90%
Verbal Communication Skills 85%
SOFT
HARD

7. I help bring the most honest and truthful opinions on NBA news
through sportscasting or podcasting in order to keep the world
up to date on what’s happening in the sports world.
PROMISE

8. CREDENTIALS
Work Experience:
•Leader of DECA group that went on to win
state
•Helped lead a program called “Start With
Hello” that helps young children
Education:
•2020 Copperas Cove High School
graduate
Awards:
•Winner of Local DECA competition in
2020
•Winner of State DECA competition in
2020
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9. COMPETITION
Jared Ward
Industry Experience:
• None
Education:
• Full Sail University
Leadership Experience:
• Team leader in army for 2 years
• Security supervisor at Santander Bank
Skills and Proficiencies:
• Good public speaker
• Great work ethic
• Good writer
Greg Hughes
Overall Online Presence:
• How many connections? 0
• Banner image customized? No
• Professionalism of headshot? No headshot
• How detailed is the profile? Decently done
• Published articles? None
• Active on other social media? No
• Is their LinkedIn URL customized? No
• Grade: Poor 60 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• None
Education:
• Copperas Cove High School 2020 Graduate
• Current Full Sail University Student
Leadership Experience:
• Helped develop the “Start With Hello”
• Lead a DECA team to a state trophy
Skills and Proficiencies:
• Communication/ 0 endorsements
• Social/ 0 endorsements
• Tenacious Work Ethic / 0 endorsements
Overall Online Presence:
• How many connections? 0
• Banner image customized? No
• Professionalism of headshot? Good
• How detailed is the profile? Not great
• Published articles? 0
• Active on other social media? No
• Is their LinkedIn URL customized? No
• Grade: Average 72 out of 100
I

10. COMPETITION
Kenny Beecham
Noteworthy Experience:
• Sports Writer Cleveland Plain Dealer
• Beat Writer, Cleveland Cavaliers
Greg Hughes
HEADSHOT HEADSHOT
Industry Experience:
• Youtube
• House of Highlights
Education:
• College of DuPage
Skills and Proficiencies:
• Microsoft Office/One endorsement
• Leadership/Two endorsements
• YouTube/Two endorsements
Overall Online Presence:
• How many connections? 66
• Banner image customized? No
• Professionalism of headshot? Very good
• How detailed is the profile? Extremely well
• Published articles? 2
• Active on other social media? Yes
• Is their LinkedIn URL customized? Yes
• Grade: Great 95 out of 100
Industry Experience:
• None
Education:
• Copperas Cove High School 2020 Graduate
• Current Full Sail University Student
Leadership Experience:
• Helped develop the “Start With Hello”
• Lead a DECA team to a state trophy
Skills and Proficiencies:
• Communication Here/ 0 endorsements
• Social/ 0 endorsements
• Tenacious Work Ethic/ 0 endorsements
Overall Online Presence:
• How many connections? 2
• Banner image customized? No
• Professionalism of headshot? Mediocre
• How detailed is the profile? Decently done
• Published articles? None
• Active on other social media? No
• Is their LinkedIn URL customized? No
• Grade: Average 70 out of 100

11. BRAND POSITION
For ESPN who is in need of someone who can bring fresh ideas, I provide a
mindset that is team first any role given I’m willing to work my way to the
top because I was born into a military family and nothing I do is enough
being a 3rd right after my father Greg Hughes Jr. it is my mission to take his
legacy and expand on it.
GREG “G3” HUGHES
Greg earned the nickname
“G3” by being a a third and
going right at things giving his
all. Like a “3D” movie coming
right at you.

12. NETWORKING & MARKETING
Industry Events & Organizations
• American Sportscaster Association
‣ ASA Membership | New York, NY
• National Sports Media Association
‣ Student Membership | North Carolina
• Radio Show
‣ Las Vegas, Nevada Oct 2021
Digital Marketing
• Primary Content: A podcast called “G3’s Pod” going over sports
news ranging from NBA, MLB, NFL, Etc. I myself Greg Hughes will
be the host putting out 3 pods a week with my friends as co-hosts.
• Primary Tools: Which social networks or online tools will you use
to promote your content? How often? What format? Instagram
will be my primary social platform using IG stories, but I will be
putting 3 min clips on Youtube, Twitter, and Facebook to
promote.
• Website: Using wix.com I can start my own website publishing my
content with my own feed. Really letting people know what “G3’s
Pod” is all about.
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13. PROFESSIONAL DEVELOPMENT
Mentor
• Looking for a junior level or higher sports media pro with
at least 8 years of experience with ESPN that is willing to
help out an upcoming employee.
Formal Education
• Complete Sportscasting by graduation date in 2022
Technical Skills
• Set up website for podcast on WIX, Nov, 2021
• Certificate In Professional Technical Communication-
TechwriterCertification.com, July 2021
• Certificate inComprehensive Career Builder Certificate
in Technical Writing-TechwriterCertification.com, Aug
2021
Soft Skills
• Start putting up blog posts on WIX.com, July, 2021
• Online Marketing - Lynda.com, June 2021
• Marketing Your Professional Services - lynda.com, June
2021

14. Greg Hughes
You know [the majority of sports channels views
isn’t well diverse and is mainly middle aged men in
their 30’s? Well, what I do is take our sports into the
social media field because that’s where young people are viewing content. In
fact, over 75% of teen have a social media account this allows ESPN to
connect with its viewers even more. My teacher Ms. Heinze always told me
while attending high school I was great at getting the other students involve in
school social media events.
“
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15. REFERENCES
Beecham, K. (Ed.). (n.d.). Log in or sign up. Retrieved February 02,
2021, from https://www.linkedin.com/in/kennybeecham/
Build your future WITH O*net online. (2020, November 17).
Retrieved February 02, 2021, from https://
www.onetonline.org/
ESPN. (n.d.). Retrieved February 02, 2021, from https://
www.espn.com/pr/s/000626harris.html
FOX sports. (n.d.). Retrieved February 02, 2021, from https://
www.foxsports.com/
Glassdoor job Search | find the job that fits your life. (n.d.).
Retrieved February 2, 2021, from https://
www.glassdoor.com/index.htm
Kunst, A. (2020, January 21). ESPN viewersship by age 2018.
Retrieved February 02, 2021, from https://
www.statista.com/statistics/228943/cable-tv-networks-
espn-watched-in-the-last-7-days-usa/
Working at ESPN: Search jobs and careers at ESPN. (n.d.).
Retrieved February 02, 2021, from https://
jobs.disneycareers.com/espn