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Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.
(And no, we're not here to praise clickbait.)
The old thinking: 
A good headline is short 
and SEO-driven.
The new reality: 
A good headline is a 
shareable headline.
Today, effective social media begins 
and ends with effective headlines.
When readers share your content, they're most 
often sharing your headline. 
(Art is super important too, but not always s...
So what makes a great 
headline?
A great headline… 
Is personal and insightful
A great headline… 
Should stop you in your tracks
A great headline… 
Should be provocative without 
being salacious
A great headline… 
Isn't clickbait
Clickbait is a false promise. It's a 
tease with no substance. It's an entire 
post that could exist in a single tweet.
And Facebook is cracking down. 
"When we asked people in an initial survey what 
type of content they preferred to see in ...
Yes, a headline should be intriguing, but it 
must also be honest and informative.
A great headline… 
Presents a mystery that can only be 
solved by reading further
A great headline… 
Makes you emotionally curious
A great headline… 
Is conversational
A great headline… 
Is rarely written alone
Don't go it alone 
Even if you think you have a great headline, it never hurts to ask a writer or 
editor you trust for fe...
A great headline… 
Is as long as it needs to be
Our Top Stories of 2014 (So Far) 
24 People Who Applied for the World's Toughest Job Were In for Quite a Surprise 
Girl Fa...
A great headline… 
Is one that works
If you come up with a headline that goes against 
every piece of advice in this presentation, GREAT.
Always question. Always experiment. Always measure.
Questions to Ask About Your Headlines 
● Is it accurate? 
● Does it oversell? 
● Does it undersell? 
● Is it short enough ...
Thanks for your time. 
David Griner 
Twitter: @Griner | @Adweek | @AdFreak 
Instagram: @DavidGriner | @Adweek 
Adweek.com
How to Be a Click Magnet: Tips for Great Headlines
How to Be a Click Magnet: Tips for Great Headlines
How to Be a Click Magnet: Tips for Great Headlines
How to Be a Click Magnet: Tips for Great Headlines
How to Be a Click Magnet: Tips for Great Headlines
How to Be a Click Magnet: Tips for Great Headlines
How to Be a Click Magnet: Tips for Great Headlines
How to Be a Click Magnet: Tips for Great Headlines
How to Be a Click Magnet: Tips for Great Headlines
How to Be a Click Magnet: Tips for Great Headlines
How to Be a Click Magnet: Tips for Great Headlines
How to Be a Click Magnet: Tips for Great Headlines
How to Be a Click Magnet: Tips for Great Headlines
How to Be a Click Magnet: Tips for Great Headlines
How to Be a Click Magnet: Tips for Great Headlines
How to Be a Click Magnet: Tips for Great Headlines
How to Be a Click Magnet: Tips for Great Headlines
How to Be a Click Magnet: Tips for Great Headlines
How to Be a Click Magnet: Tips for Great Headlines
How to Be a Click Magnet: Tips for Great Headlines
How to Be a Click Magnet: Tips for Great Headlines
How to Be a Click Magnet: Tips for Great Headlines
How to Be a Click Magnet: Tips for Great Headlines
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How to Be a Click Magnet: Tips for Great Headlines

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Adweek's social editor shares tips for engaging headlines that have helped fuel the magazine's huge traffic growth.

Publicado en: Marketing, Empresariales

How to Be a Click Magnet: Tips for Great Headlines

  1. (And no, we're not here to praise clickbait.)
  2. The old thinking: A good headline is short and SEO-driven.
  3. The new reality: A good headline is a shareable headline.
  4. Today, effective social media begins and ends with effective headlines.
  5. When readers share your content, they're most often sharing your headline. (Art is super important too, but not always shared.)
  6. So what makes a great headline?
  7. A great headline… Is personal and insightful
  8. A great headline… Should stop you in your tracks
  9. A great headline… Should be provocative without being salacious
  10. A great headline… Isn't clickbait
  11. Clickbait is a false promise. It's a tease with no substance. It's an entire post that could exist in a single tweet.
  12. And Facebook is cracking down. "When we asked people in an initial survey what type of content they preferred to see in their News Feeds, 80% of the time people preferred headlines that helped them decide if they wanted to read the full article before they had to click through." - Facebook Newsroom, Aug. 25, 2014
  13. Yes, a headline should be intriguing, but it must also be honest and informative.
  14. A great headline… Presents a mystery that can only be solved by reading further
  15. A great headline… Makes you emotionally curious
  16. A great headline… Is conversational
  17. A great headline… Is rarely written alone
  18. Don't go it alone Even if you think you have a great headline, it never hurts to ask a writer or editor you trust for feedback and see if it can be improved. Keep a network of your fellow headline aficionados and turn to them often.
  19. A great headline… Is as long as it needs to be
  20. Our Top Stories of 2014 (So Far) 24 People Who Applied for the World's Toughest Job Were In for Quite a Surprise Girl Fakes Getting Her Period, and Pays the Price, in Hilarious New Ad From Hello Flo Trained Dancers Are Completely Appalled by This Ballet Ad for Free People Clothing Coca-Cola Invents 16 Crazy Caps to Turn Empty Bottles Into Useful Objects DiGiorno Is Really, Really Sorry About Its Tweet Accidentally Making Light of Domestic Violence Ad of the Day: Peyton Manning and Cam Newton Prank Store Customers for Gatorade Ad of the Day: Guinness Has Made the Only Ad You Need to See This Fourth of July Perfect Match: Brazilian Kids Learn English by Video Chatting With Lonely Elderly Americans Did Beats by Dre Just Out-Nike Nike With This Incredible World Cup Ad? Budweiser Set to Charm the World With Its 'Puppy Love' Super Bowl Ad Avg. # of words: 14 | Avg. # of characters: 80 | Avg. impressions: 2.6 million
  21. A great headline… Is one that works
  22. If you come up with a headline that goes against every piece of advice in this presentation, GREAT.
  23. Always question. Always experiment. Always measure.
  24. Questions to Ask About Your Headlines ● Is it accurate? ● Does it oversell? ● Does it undersell? ● Is it short enough to tweet? ● Is it long enough to make sense? ● Is this how I would explain this article to a friend? ● Is it clear what's in it for the reader? ● Would I click it if I didn't write it?
  25. Thanks for your time. David Griner Twitter: @Griner | @Adweek | @AdFreak Instagram: @DavidGriner | @Adweek Adweek.com

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