Addison Group

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Addison Group helps organisations build their corporate reputation through effective communication, using our insights into their aspirations and strategies to help them understand, inform and influence the people that matter to them, spanning social media to apps, web sites to reporting, thought leadership to crisis communications, blogging portals to global brand engagement programmes. Addison Group was created through the merger of Addison, one of Europe’s leading corporate communications agencies, and The Group, the UK’s leading online corporate communications agency.

corporate management reputation brand corporate reputation corporate communications social media ftse100 corporate blogging corporate communication user behaviour research web analytics #digitaledge13 corp comms twitter linkedin facebook google plus youtube html5

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Addison Group

FTSE100 Online Audience Research 2013

Social Media and reputation: what you can learn from big companies

FTSE100 Social Media Index 2013

Social Media Index June 2012 Update

Online measurement: The corporate brand and the corporate web site by Mark Hill

Whitbread: understanding our customers by Tabitha Aldrich-Smith

In the age of good – how good is your organisation? by Stephen Pain

Best practice in reputation management in a causal framework by Dr Kevin Money

Aviva: Assessing the success of building a new global brand by Sally Shire

Return on relationships: Getting the most out of reputation measurement by Bjorn Edlund

Managing corporate reputation online:The coming of social media

Connect : inform : influence - Social media and corporate reputation by Cathal Smyth, Managing Director, The Group