This document summarizes Dell's strategy to deliver a unified "Fluid Data" storage architecture through strategic acquisitions and integration of software and hardware. Key points include: 1) Dell has acquired several companies to expand its capabilities in file systems, data protection, deduplication, and memory virtualization. 2) Dell's converged infrastructure solutions integrate computing, networking, and storage blades in a single chassis for high density and performance. 3) Dell's AppAssure software provides data protection, replication, disaster recovery and universal recovery capabilities across virtual, physical and cloud environments for business continuity. 4) Dell aims to help customers optimize data, automate tiering, protect data, replicate and recover

1. Dell Fluid Data
Marius PURICE
Next Generation Data Center Solutions Consultant
South Eastern Europe

2. Data growth is the #1 data center infrastructure
challenge today
More growth in storage capacity in next 2 years than prior 5!1
With continued growth in unstructured Fueled by:
data, file-based storage is one of the
most critical drivers of storage1 • Newer applications
90
80 • Virtualization
70
60 File based • Electronic document
(CAGR=60.3%)
stores
(Exabytes)
50 Block based
(CAGR=22.5%)
40
30
• Document sharing
20
10
• Web 2.0 technologies
0
2007 2008 2009 2010 2011 2012 2013 2014 • Retention of digital
1 IDC, Worldwide File-Based Storage 2010-2014 Forecast Update, #226267, December 2010
records
2 Leung, Andrew et al., “Measurement and Analysis of Large-Scale Network File Systems Workloads,” UC Santa Cruz, June 2008
2

3. How we deliver a Fluid Data architecture:
design tenets help customers achieve more
D D D
D D
F F F
Production Offsite Archive Backup
recovery
D Content-aware deduplication and compression F Integrated file services based on clustered file system
Dynamic Better Maximizing Native cloud
tiering together efficiency integration
Consistent
Innovative Self ownership Scale out
licensing protecting experience designs
3 #DoMoreIT

4. Our strategy in action:
Building a Fluid Data architecture through
strategic acquisitions
EqualLogic Perot Exanet Compellent AppAssure
Next generation
Virtualized
iSCSI SANS
Systems Scalable file system Multi-protocol,
auto-tiered data protection
IT services enterprise storage software
2007 2009 2010 2011 2012
Ocarina RNA
Networks Networks
Dedupe and Memory virtualization
compression
Force10
Scalent Data center networking
Virtualization
management software
4 #DoMoreIT

5. Dell Storage: delivering the right solution for
the right customer
Primary Unstructured data Backup/ DR Archival
Store less Manage less Duplicate less Archive smarter
Compellent EqualLogic FS NAS DR4000 DX Object Platform
Storage Center Archival storage
Industry’s only scale-out Single scalable
Multi-protocol unified storage solution for data Ideal for massive scale
enterprise storage Ideal for mid-size and smaller reduction and digital records
deployments with growing data recovery
Ideal for high
performance, complex needs Ideal for the
workloads growing enterprise
EqualLogic PS series Compellent FS NAS PowerVault LTO Tape Drives PowerVault TL
Highly virtualized storage Reliable, cost-effective backup Expandable & affordable tape
Ideal for small to WSS-Based unified storage Ideal for organizations of all automation
mid-sized and consolidated sizes with PowerEdge servers Ideal for small business that
Ideal for pure CIFS
environments have outgrown
environments
autoloader
needs
PowerVault MD series PowerVault NX NAS PowerVault DL PowerVault ML
High-performing, easy-to-use Disk-based backup for virtual
High-capacity, easy expansion Modular tape library
network attached storage and physical environments
Ideal for small-scale Ideal for smaller scale
Ideal for smaller-scale storage Ideal for large amounts of data
virtualization and tape archival needs
consolidation and long-term archival
consolidation projects
5
Dell Storage Forum 2012
June 11–13, 2012 | Boston, Massachusetts

6. 2010
100% of
customers would
buy Compellent
again
6

7. 2011
Dell wins 1st or
2nd in all but
one category
7

8. Gartner Magic Quadrant Gartner Magic Quadrant
for Midrange and High-End for Midrange and High-End
Modular Disk Arrays, 2010 Modular Disk Arrays, 2011
8

9. 9

10. Converged infrastructure
Industry-leading converged server/storage/networking
M1000e Converged Blade Data Center
+ + +
First quarter Industry leading First enterprise- Integrated chassis,
height blade 40GbE DCB class storage storage and
(M420) blade switch blade MXL management
(MXL) (PS-M4110)
All-in-one 10G networking, compute, storage

11. Dell is leader in iSCSI growth segment
IDC WW Storage Tracker
IDC WW Storage Tracker Revenue Share - iSCSI Q3 2011
Unit Share - FC/FCoE/iSCSI Q3 2011
60,000 EMC, 19%
FC
50,000
40,000
iSCSI
HP, 14%
30,000
Dell, 30%
20,000
IBM, 5%
10,000
0
FCoE NetApp,
Other 11%
Suppliers,
15%
• iSCSI segment of block storage growing at three times growth of Fibre
Channel
• Dell clear iSCSI market leader with 30% of revenue and 28% unit share in Q3
2011
Storage Marketing

12. Converged Blade Data Center Specifications
• Up to 24 compute nodes
– Up to 4.6TB total RAM
– Up to 384 processor cores
• End-to-end 10GbE network
– Fully DCB compliant (including iSCSI TLV)
– All switches in chassis managed as single device
– 40GbE inter-switch links and uplinks
• Enterprise-class iSCSI SAN
– Redundant arrays, each with redundant controllers
– Advanced data management …..
– 25TB* of storage
– Total of four 10GbE links
*Based on 10K SAS drives
12
Dell Storage Forum 2012
June 11–13, 2012 | Boston, Massachusetts

13. Due to a spate of
acquisitions, strong
software and
hardware integration,
and higher R&D
budgeting for system
solutions, Dell has the
functionality to deliver
good, integrated fabric
based infrastructure
solutions.
13

14. Gartner Impacts and Top Recommendations for
Dell's Data Center Strategy

15. 15
Dell Storage Forum 2012
June 10–13, 2012 | Boston, Massachusetts

16. Fluid Data delivers a unifying storage
architecture that constantly adapts to change
Automatically and intelligently optimize
your data from client to cloud
File, Block, Store, Tier, Data Replication/Disaster
Backup Archive Cloud
Object Data Load Balance Protection Recovery
AppAssure brings critical business
continuity capability to the Fluid
Data architecture
16

17. IT organizations are asking:
Unify virtual and physical
machine data protection under
Eliminate backup one user interface?
windows? Recover applications
in seconds?
What if we could…
Be certain your
Use any machine
applications are fully
to recover? Support your applications
recoverable?
around the clock and
around the globe?
Recover from any location,
including the cloud?
What if you could do all of these things in one product?
17

18. How AppAssure works – Live RecoveryTM
Protected Servers AppAssure Core Disaster Recovery Site
SAN or NAS
Repository
VM
Cloud SAN/NAS VM
7
In the event of a server or application loss, AppAssure Live Recovery™ enables
near-instantaneous access to critical business data, while the full rebuild occurs in
the background
18

19. How AppAssure works – Universal RecoveryTM
SAN or NAS
VM
AppAssure Core
Identical Dissimilar Bare Metal Virtual Cloud
hardware hardware Restore Server
8 AppAssure Universal Recovery™ allows users to recover from a virtual, physical or
cloud image to any environment needed or available – including bare metal
restore. The ultimate flexibility for disaster recovery.
19

20. What can Dell Storage do for customers?
Systems &
Software • 80% cost savings with automated tiered
Services storage
Advanced
Integration • Up to 80% reduction in storage costs
Storage
Ecosystem
• 72% faster storage deployments
20 Dell Storage Solutions

21. Thank you