1. 3 things aboutin
2011
MOBILE ADVERTISING

8. OS Share of Device Traffic
Source: comScore Device Essentials, Dec-2011, U.S.

9. Mobile Rising Stars Ad Units
New Ad Formats for Brand Marketing Innovation Across Mobile Devices

11. Remnant inventory
becomes increasingly critical…
Web Mobile Smart clients’
remnant
>35% * 20% inventory
recorded:
sold
unsold
65% >80% *
Statistics over the jan. – july 2011 period
*much more if excluding: backfills, ad networks, SSP ever integrated !

12. Mobile CPM prices:
average EU vs average PL*
banner 15€/CPM
Html5 layer Not found
Interstitial Not found
Video layer Not found
*average of top 5 portals in Poland, Romania, Bulgaria vs top 5 in France, UK, Germany

13. Mobile CPM prices:
average EU vs average PL*
banner 15€/CPM 11€/CPM
Html5 layer Not found 14,6€/CPM
Interstitial Not found 15€/CPM
Video layer Not found 19€/CPM
*average of top 5 portals in Poland, Romania, Bulgaria vs top 5 in France, UK, Germany

14. Mobile CPM prices:
average EU vs average PL*
banner 15€/CPM 11€/CPM
Html5 layer Not found 14,6€/CPM
Interstitial Not found 15€/CPM
Video layer Not found 19€/CPM
*average of top 5 portals in Poland, Romania, Bulgaria vs top 5 in France, UK, Germany

15. Mobile ad formats in PL – examples

16. Mobile ad formats in BG – examples

17. Mobile ad formats in BG – examples

18. Mobile ad formats in RO – examples

19. Mobile ad formats in RO – examples

20. Mobile ad formats UK,DE,FR

21. Mobile ad formats UK,DE,FR

22. Mobile ad formats UK,DE,FR

23. Mobile ad formats UK,DE,FR

24. CONCLUSIONS...

25. Conclusions...
We sell mobile ads like desktop
‡

26. Conclusions...
prices are not reasonable

27. Conclusions...
media/sales houses are not planning mobile

28. Conclusions...
there is no inventory in applications

30. 2012 12 years
experience
(among which 5 years in mobile)
One platform for desktop
and mobile for both
1st and 3rd party systems
1 st
adserver in the world
certified by IAB in mobile!

31. 1
N o adserver platform
in Germany, France and Spain
30
Over
rich media
formats
4
Updates
times a year

32. Remnant inventory
becomes increasingly critical…
Web Mobile Smart clients’
remnant
>35% * 20% inventory
recorded:
sold
unsold
65% >80% *
Statistics over the jan. – july 2011 period
*much more if excluding: backfills, ad networks, SSP ever integrated !

33. Save time, save resources,
we have the connections you need
Premium
sales houses
Your
Yield Ad
Third party bussiness opitimali- serving
Reporting
ad networks objectives zation
House ads

34. Adexchange, SSP, DSP, RTB?
Ad request Ad

35. Jakub OLEKSY
Country Manager Poland & CEE
M +48 500 185 605
joleksy@smartadserver.com
ul. Wysłouchów 3a/2, Kraków, Poland
www.smartadserver.com
Let’s talk!