Who should manage social media?

1. guard.social
SOCIAL MEDIA
Marketing or Customer Care?

2. FACT
Gartner says that by 2020, 90% of companies
will be using social media for customer service
Yet in order to meet that objective,
companies need to start taking action today

3. PROBLEM
BUT
MARKETING & CUSTOMER CARE
Have to work together on social media

4. PROBLEM
They have different needs
They have different measurements
Most likely they don’t like each other

5. SOLUTION
KEEP MARKETING AND CUSTOMER CARE
AS FAR APPART AS POSSIBLE

6. POST REPLY
GUARD.SOCIAL allows Social Media Managers
to keep control over social
and leverage resources from other functions
without changing tools or workflows

7. POST
How much time are you wasting while
creating, approving, posting and assessing
your social editorial plan?

8. COMPARE
Cross content and cross channel
statistics
(image vs text vs videos)
Campaign statistics
(winter collection vs summer collection)
User engagement statistics

9. Organized social content repository
(custom tags)
Create & collaborate on drafts
(copywriter, graphic designer…)
Posts preview
(real social-based preview)
CREATE

10. Mobile enabled preview and approval
(no login needed)
One click multi level approval
Involve external users on drafts
APPROVE

11. Shared team content calendar
Effortless automated scheduling
Multiple social media posting
POST

12. REPLY
Are you consistently giving
the best possible answer
to your customers on social media?

13. SUPPORT
Automatic content filtering
and prioritization
Social customer support of
Facebook, Twitter, Mail
Automatic routing

14. Manage Social requests as emails
Native integration with contact
sender tools (Cisco, Avaya, Genesys)
Communicate with external users
with one click
INTEGRATE

15. Reply to all social media
Rich customer profiles
(social and ticket history, likes, etc.)
CRM integration
REPLY

16. Export your data
Key performance matrix
Drill down to discover trends
ANALYSE

17. CONTACT US