1. Social Media Education Series Part 2 Effective social media strategies Sponsored By

2. Follow the conversation www.tweetchat.com Hashtag #YPNGSM

3. Recap… Why social media?

4. Objectives

5. Plan of attack

6. Communicatopia

7. The Social Media Vortex Easy to stay connected Lots of Distractions Fun….

8. Don’t get Lost in the Sauce

9. Evaluate Your Comfort Zone Make a List of the Most Useful Sites Useful is Relative Tackle your profiles one at a time Avoid Peer Pressure Everyone ISN’T doing it Factor Return on Investment (ROI)

10. Have A Plan Set a Time Limit and Stick to it! Telling yourself you’re only going to be on Facebook 30 minutes isn’t a time limit Set Attainable Goals for Growth and Return Evaluate Your Goals Regularly

11. TRIVIA Name the creator of Facebook

12. Answer Mark Zuckerberg

13. To fan page or not to fan page?

14. Business psychology No one cares

15. Personal psychology Everyone cares

16. This is your life

17. Separating your business

18. What is a fan page Page for Businesses organizations and popular people A.K.A. Business Page

19. Profiles have friends

20. Fan Pages have fans

21. Profiles can be private

22. Discussions and reviews Better Ways to engage

23. Fan Page benefits Open to the public Send Updates to all Fans Tons of Analytics Hits New Fans Removed Fans Age and Gender Demographics!

24. Should I have a fan page? Realtors and agents DO NOT need fan pages Fan Pages are for Agencies Teams High Volume agents and Realtors

25. How to create a fan page Facebook.com/pages Create Page (top right) Choose Category & Name Page Add Info and pics

26. Making Facebook private

27. Categorization Step 1

28. Categorization step 2

29. Categorization step 3

30. Chat window Shortcut

31. Categorizing existing friends

32. Categorizing existing friends

34. To your info

36. Privacy Settings

38. Filter by name or group

39. Controlled posting Control who sees what

40. Making Sense of twitter

41. Conversation is key

42. Get your mentions up

43. Retweet your base Mentions are great… ReTweets are Greater ReTweets say…. I like what you said and want to share it Makes people feel good - acknowledged

44. Follow the Hashtag Leaving Hashtag is good but not essential to joining a conversation Search Hashtag of your target Market

45. Listening on twitter

46. Tweetbeep Google alerts for twitter!!!!

47. Follow the group

48. Tweetgrid Rocks!

49. Find and be found

50. TRIVIA Name A Non-Industry Specific Professional Social Network other than LinkedIn

51. TRIVIA

52. basics

53. Editing is easy

55. Your online resume No One Cares about how great you are Past Employment and/or Business Experience MATTERS Its not about your current Industry Work history proves Experience, Expertise and Ethic

57. Detour

58. Google Keyword tool

59. Google Keyword tool

60. USE Keywords to get more profile views

61. Highlight certifications and specialties

62. Add Applications

64. Time management tools

65. PING.FM Updates Just about every Major Social Network Categorize Social Networks to Meet update specifications No Friend, follower or fan Management If used improperly can make you look like a robot

68. TWEETDECK is good Monitors Facebook Linkedin and Twitter Monitor multiple accounts from the same control panel Categorize your Followers Effectively into groups that Can be monitored iPhone Capable Software that requires download

69. HOOTSUITE Updates Facebook, Twitter, Linkedin, AND Wordpress.com Scheduled updates to all social networks –tweets, FB Updates, Update Fan Pages iPhone Capable Friend and Follower Categorization No Downloading required

70. Hootsuite is Way better

71. TRIVIA What is google’s Blogging platform?

72. Answer

73. Clean up your blog

74. Clear the clutter Remove all Wordpress formatting Introductory post Introductory comment “Just a Wordpress blog”

75. Create your identity Blog title and tagline should Identify you and seek to target SEO Upload an Icon/Picture Get a Gravatar Gravatar.net

76. What is a Gravatar? Small image that appears in the browser bar that identifies your site.

77. HTML is for nerds Visual and HTML tabs Work from VISUAL Tab

78. Click Upload image Upload Image

79. Select file

80. Insert into post

81. magic

82. Wordpress does it for you Click HTML tab

83. Create Links easily Type Text

84. Create Links easily Highlight text

85. Create Links easily Click Link Button

86. Fill in the data Insert website info

87. Fill in the data ALWAYS OPEN IN NEW WINDOW

88. Fill in the data Title tags = awesome SEO

89. Instant Hyperlink And Title Insert

90. Why use links?? Blogs Need pingbacks References to other blogs Inbound Links to Your Website

91. Blogs need pics

92. Don’t Get Your pics from Google WWW.SXC.HU Free Stock Photos!!!!

93. Sponsored By