This session will cover the basics of all the major social media networks, while providing new, fresh information to the 'seasoned' individual. Come learn about all the major social networks such as Facebook, LinkedIn and Twitter, the benefits of blogging, what makes a complete profile, how to manage your contacts, friends, and/or fans, basic do’s and don’ts, and the features and benefits of real estate specific social networks such as Trulia, Zillow, and Active Rain

1. Social Media Education Series SOCIAL MEDIA REVISITED Damien Steiner Smith Social Media Consultant Guerrilla Social Media

2. Follow the conversation www.tweetchat.com Hashtag #YPNGSM

3. Guerrilla Who? US Navy Legal Insurance Sales Founder Guerrilla Social Media Co-Organizer Social Media @ the Beach Co-Founder Social Media Club Virginia Beach

4. Web Results

5. Search Results

6. SEO for free

7. Justin Williams Justin Williams –Prosperity Mortgage Loan Officer Social Media Vision Founder Justified Lions Organizer Social Media @ The Beach Social Media Club Virginia Beach- Co-Founder

8. Tina Merritt Tina Merrit Long and Foster Trainer Founder of Wolkia (Real Estate Technology and Media Education) Trump University Adviser and Blogger NAR Realtor Technology Spotlight Award Winner

9. Think differently About Social Media

10. Build online relationships

12. Expand your brand through Word of Mouth

14. Current Marketing

15. Embrace Change Inevitable Change

16. What is this Change Direct Selling Direct Buying

17. Choices

18. Statistics 87% of home searches are done using the internet Business Generated via personal website Zero: 36% Over 25%: 12% The Average Facebook User has 150 Friends 25% Of Facebook Users use Mobile Apps Social Networks Experienced 276% Growth in the 35-49 Demographic in 2009

19. What is Social Media?? UNSELFISH Sharing of Information Becoming More Efficient Communicators Building MEANINGFUL and Efficient Relationships in an Online Environment

20. Everyone’s Doing it

21. 3 Reasons to Get Social Connect With People Share Information Increase Online Exposure

22. SPHERE OF INFLUECE MARKETING PEER GROUP MARKETING No More Clichés Sphere

23. What is Social Media 4 Real Estate Brand Management Customer Service Long Term Relationship Management Sales Force Expansion

24. Online Brand Components

25. Define your brand

26. Re-Define your brand YOU ARE YOUR BRAND!!!! People Buy from REALTORS and Agents, not Agencies Branding is about recognition not about generating income What is YOUR Branding Strategy??

27. Reflect Your Values Your Online Social Strategy is the Digital You Your Personal Values Should Manifest in the Digital World Be Genuine – If Not People will Detect it and you are DONE.

29. They would also like to participate in your success

30. What’s the best way for them to do that?Pass Referrals

31. Ask yourself why Why are people getting social? Why would anyone engage me? Why would anyone do business with me?

32. CONTENT IS ABOUT YOU RELEVANT IS ABOUT THEM What is Relevant Content?

33. Relevance Simplified Relevance is the manifestation of Content that is appealing to the audience

34. The Law of Self Regulation

35. Marketing Your peers Sphere

36. What is a Blog? A Blog is whatever YOU want it to be! Your Blog is your perspective on life Establish yourself as an Expert Set yourself apart from the competition

38. There are THOUSANDS of Real Estate Searches, YOU want a piece of that

39. Blog about:

40. Industry News

41. Hobbies

42. Local Events and News

44. Blog Where?? WORDPRESS .COM Web Hosted Free Tons of Plug-ins/Widgets .ORG Software You Host (ex. GoDaddy) More Customization More Plug-ins

45. How the Sphere Works YOU Other Agents Industry Pros Non-Real Estate Connections

46. Ties That Bind

47. Social Evolution

48. Facebook Basics Personal Social Network Share Your Life Family Friends Hobbies Business 80/20 – ish Rule 80% Personal Content 20% Professional Content Only 1 in 5 posts should be ‘hard sell’ business content i.e. Listings, intro requests etc.

49. Facebook Must Do’s Categorize Your Friends! Categorization simplifies the usage of privacy filters Set Privacy Filters to Your Comfort Level ENGAGE OTHERS! Post comments on friend’s updates People Share info because they want to be acknowledged Use the LIKE Button!

50. Categorization Step 1

51. Categorization step 2

52. Categorization step 3

53. Chat window Shortcut

54. Facebook Don’ts DO NOT SPAM Over posted Listings Repeatedly Sharing Games and Applications with Non-Users Friend Random People Without a Greeting or Value Added Proposition (Friend Farming) Repeatedly send Fan Page Suggestions to Friends who reject

55. Facebook for Realtors

56. Twitter Basics Personal Social Network with STRONG Business Potential Efficiency is King only 140 Characters to get the message out 80/20 – ish Rule Still Applies but it depends on they type of Culture you want to develop

57. Twitter Language @ = MENTION @DAMIENSS RT = RETWEET RT @717REAL # = HASHTAG #HRVA

58. Twitter Tips Create and Organize Followers into Lists Similar to Categorization on Facebook Personalize your account Custom Background Custom Badge Set Privacy Filters to Your Comfort Level (protect your tweets) ENGAGE OTHERS! Use the @ (Mention) Feature more than anything!

59. Twitter is about culture PROFESSIONAL CULTURE PERSONAL CULTURE

60. Twitter Don’ts DO NOT SPAM Over posted Listings Friend Random People Without a Greeting or Value Added Proposition (Friend Farming) Repeatedly send Fan Page Suggestions to Friends

61. LinkedIn Basics Professional Social Network Your Professional Portfolio Experience Specialties Recommendations More than just a place to find work.

62. LinkedIn Tips Have a 100% Complete Profile Ensure that Multiple Email addresses are attached to your account Seek Strategic Connections Weekly Write Recommendations Weekly

64. Great Beginner platform for blogging

65. Connect with Real Estate Pros across the country and find out what techniques are working in other areas.

68. Add listings manually or via a feed sent to Zillow for FREE

69. Some firms already feed in so ask

70. Postings with rich information including: unlimited photos, link to a virtual tour, link to an external Web site.

72. Trulia Great Statistics Tracking Trulia Voices – Q&A Feature Perfect for finding blog topics Trulia actively drives leads to your website Combines listing credentials and Q&A expertise to help users find you Local Ads are awesome and cheap

73. Trulia Listing Listing INFO

74. Trulia Listing Neighborhood INFO

75. Trulia Listing Public Record INFO

76. Trulia Listing Comparable Area Listings

77. Trulia Listing City Home Value Stats

79. Encourage Social Network friends and followers to give you feedback on content

81. Listings

82. New Laws

83. Buying Tips

84. Friends Passively Observe

85. You End up in Top of Mind

86. Their Friends Talk or Ask

88. Master the Follow Up

90. QUESTIONS? DAMIEN STEINER SMITH GUERRILLA SOCIAL MEDIA 757-748-6856 Damien.smith@guerrillasocialmedia.com www.guerrillasocialmedia.com