A short presentation to explain the basis of social media management and SEO strategies, and why should you apply it to your business

1. Social Media Marketing &
SEO Success
by
Guillaume Slama
Marketing Consultant
Marketing Mad

2. Introduction
Internet has changed, did your website follow ?
Search engine optimization or how to bring your website
up in search result?
Social media , the way to open your business to the world

3. A few figures to start with:
70% of them use it everyday
88% of the Internet search
are made through
Google
78.6% of the US population Is
ONLINE
Social Media Users
There are 144 billion
emails sent every day
Facebook: 1 billion users
YouTube: 800 million users
Twitter: 500 million users
Google+ :340 million users

4. Search Engine Optimization: How it
works?
SEO is the process of affecting the ranking of a webpage
on Search Engines (Google, Yahoo, Bing)
Objective: To bring more traffic to a website, by
improving the 4 traffic sources (organic, referral, paid,
direct search)

5. How does your ranking affects your
business?
A good SEO allows your website to
rank better, and by doing so, it
increases your visibility.
94% of Google users only see the
websites on the first page of the
results
6% of Google user go to the second
page of results
The first 3 results of the first page
receive 58.4% of all clicks from
users.
A good ranking means popularity.

6. How can I improve my SEO?
Paid traffic
Blog
Website
Referral
Social
Media

7. What are the Social Media?
Social Media are websites and platforms allowing the
user to share ideas and contents with other users
Facebook, Twitter, Google+, Pinterest, Instagram, Tumblr,
FlickR, Snapchat etc…
77% of Facebook users said that they interact with
brands on the website

8. Are Social Media good for my
business?
Social Media are the cornerstones of an online strategy
It gives you the opportunity to tell more to your
customers and prospects about your business
It will increase your online reputation.
Social Media activity will improve your SEO.

9. Conclusion
Sales

10. Thank you…
Marketing Mad
Follow us on: