The Relevance of Social Media Marketing provides a glimpse of using marketing techniques to execute an effective strategy in the marketing efforts using social media platforms.

1. The Relevance of Social Media
Marketing
The Importance of Social Media

2. Growth of Social Media Trends Used In the Corporate
World
Usage
Social Media
The way businesses reach their consumers to market products and
services have grown considerably. The usage trends (shown above)
illustrates the growth in usage.

3. The Benefits of Utilizing Social Media
Marketing Resources To Make Return
of Investment
Social
Media
Marketing
Advertising
ROI

4. The IT World And Brand Building Using Social Media
IT
Social Media
Brand Building
The IT industry has a great fondness for Social Media Platforms to advertise
and market products and services . The use of this method is growing rapidly
due to the advancement of technology and the increased demand in reaching
consumers to build a brand.

5. Opportunities for Northwestern
Technologies
• Reach more consumers
• Increase brand awareness
• Sell more products and services
• Make more profit

6. The benefits of Social Media
In 2014 85% of the 7.1 billion people in the world have access to the
internet(2013, DR. Anthony Curtis). Social Media is a gateway to a mass of
opportunities and benefits. Social Media provides a simpler way to
communicate to consumers.