Have Yourself A Happy Little Startup

Have Yourself AHappy LittleStartup

2008 Yes, it has been a stressfulyear 2009

Likely jobs won’t be back in their original form

Is Here To Stay A New Spending Habit

For those who keep the job so much is expected from you

Should we just sitand watch? Hoping for things to get better?

Cheer up! Still many reasons to celebrate!

is incredibly low Better Tools Open Source Start up Cost Outsource Community

Competing with bigguys? don’t worry you have theequalizers

Need scalable data center? UseCloud Computing Pay as you go Fault tolerance Elasticity http://www.slideshare.net/Guppers/im-cloud-confused

Don’t have a big marketingbudget?

The Game has changed Less Ads Social Media SEO Low or no cost distribution

Only the Einsteinsneed to apply?

No! More than anything else, it needs Tenacity Persistent Tireless Resilient

All these mean, we’re in equal footing, right?

Merci Any body in the world without access to large capital, can start and compete

When you are this small no one caresabout your startup partnership customers journalists investors suppliers

this is your tiny loud speaker Internet is such anoisyplace

How do you stand above the crowd?

5 strategiesto increase your chance of success

1 Start small don’t burn yourself

Control your cost Cheap is your badge of honor Don’t start hiring people yet Don’trent office Don’t build datacenter

Your idea is just a hypothesis Very likely to change

Now Talk about your ideas, Not your products, Linked-in Group Spread the words Blog Facebook Fan Page Twitter

Run through ideas to your target audiences A set of screenshots will do

When you have good traction onthe community and your target customers are excited You strike gold

2 Offer 10x better User experience, features, services Wowyour customers

Pick one thing that your product will do very, very, very well Remember you’re small don’t try to do many things

10xUser Experience in Action iPhone ,[object Object]

Wide Range of ApplicationsBlackberry ,[object Object],Your customer is a click away from competitor

Give themInstant Gratification ,[object Object]

Start reading All under one minute Amazon Kindle

3 Catch the Wave Jump early while it’s forming

Put your bet on emerging, transformational trend jump early! Cloud Computing Social Computing Green Inbound Marketing Globalization Mobile Apps Health Care [Twitter, Facebook, Appstore]

Ride the wave, hope for a little push Press Bloggers Tweets Recommendation

Do not build a new community ..is a lot harder than you think They have won the battles

Do not create a new market unless your product is unbelievably innovative Less competitors could also mean the market is too small

Do not obsess with your competitors They’re likely as clueless than you are (even more)

Do not make advertisingas your primary source of revenue unless you’re sure that you’ll be the top 5 sites in your product category OR you’re serving an exclusive market

Do not use viral as your primary strategy More and more people are immune to the viral strategies

IdeasEvolve Don’t search for perfect ideas, it’s very likely your ideas evolve along the way

Do not build many featuresin your first release Acquire additional features after extensive observations Twitter executes this approach very well

5 Great Solutions Sell Ideas won’t

Hungry? This is a Simple Solution

“Just Cool” only gets you traffic users won’t stick around

Before you put serious efforts >40% Good Test of my customers will get upset if the product/service is discontinued Source: Sean Ellis, Startup Marketing

Yes, it’s crazy to start astartup

Have Yourself A Happy Little Startup

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Have Yourself A Happy Little Startup