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Identifying Online Infuencers

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Gus Fosarolli
Gus Fosarolli

CPRS Vancouver Presentation on Identifying Online Influencers - Social media has grown significantly over the past few years. The growing number of social media tools and networks comes with a growing number of people who express their opinions and have conversations via these new channels. Some voices will resonate more loudly than others, and whose opinions will be heard by a larger group of people. Identifying these key people, or influencers, can be crucial for your brand and/or cause.

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Identifying Online Influencers #CPRS February 8, 2012 Gus Fosarolli [email_address] @GusF
Over 1.2 Billion Users OnLine
840+ million users 462+ million users 135+ million users 70+ million blogs
What is influence? ,[object Object],[object Object],[object Object]
Influencers Can Be ,[object Object],[object Object],[object Object],[object Object]
Knowing Your Influencers is Critical ,[object Object],[object Object],[object Object],[object Object]
Setup Keywords ,[object Object],[object Object],[object Object],[object Object]
Understand what you are looking for and what matters to you ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search Twitter ,[object Object]
Search Twitter ,[object Object]
Search Twitter ,[object Object],[object Object]
Search Blogs ,[object Object]
Search Blogs ,[object Object],[object Object]
Search Facebook ,[object Object]
Search Forums ,[object Object]
Search Multi-Media Sites ,[object Object],[object Object],[object Object],[object Object]
Using Paid 3rd Party Applications ,[object Object],[object Object]
Using Paid 3rd Party Applications ,[object Object]
Engage Your Influencers ,[object Object],[object Object]
Engage Your Influencers ,[object Object],[object Object]
Engage Your Influencers ,[object Object]
Steps to Identifying Influencers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you ,[object Object],[object Object],[object Object]

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Identifying Online Infuencers

Notas del editor

  1. Individual users that are logging onto the internet. They can be logging into Twitter, Facebook etc. They can be reading a blog or news article They can be reading reviews on forums or commenting on experiences.
  2. Briefly chat about Facebook’s IPO and what statistics they revealed.
  3. those individuals who are cool enough, informed enough, connected enough to persuade their friends, and friends’ friends, ad infinitum, to buy into a brand, experience and/or product. 
  4. Give examples of influencers in an area - example David Suzuki on Environment, Miss604 on Vancouver Events, Hummingbird604 on theatre, Gillian Shaw on Technology Point to the crowd saying it can be you, or your neighbour
  5. Build relationships that become mutually benifitial to you both. Do they understand your vision? Do they understand your companies goals?
  6. You need to understand your audience
  7. how to search Google? What ’ s an RSS Feed Technorati is a blog search engine. Looks at tags from blogs. Only looks at English-Language only blogs IceRocket and SocialMention also allow you to search on multiple forms.
  8. Open Book was set up to show users their concerns with Facebook Privacy and set up as a Parody. Shows you results from Facebook updates that are public and where the user does not have any privacy settings.
  9. Under Show Tools allows you to save this to RSS so you can get results live through an RSS Reader
  10. YouTube Comment Search - http://www.youtube.com/comment_search
  11. Aggregates quickly and easly Shows all posts by a user quickly and on one screen without having to go through all of them individually Highlights users quickly and ranks them based on number of posts, retweets, etc.
  12. Gives you a quick and easy glance at their followers and quickly points out regions, top influential followers are