A presentation I did for SMU students majoring in Markets and Culture on the importance of using social media appropriately in the job search.

1. Social media & job search
Guy l. davis, assistant director
Hegi family career development center
guyd@smu.edu

2. social media

3. platforms

4. Social media & careers
Facebook – personal, social, informal
Linkedin – profssional social media
platform
twitter – follow the conversation,
Companies are on twitter
Youtube – present your professional
self, if you do a video resume, make it
like a pro
Blog- personal or professional interests
pinterest – work or interest portfolio

5. The facts
98 percent of employers use social
media to find candidates
Almost 95 percent successfully hired
candidates through linkedin
Nearly half (49 percent) used social
media to post jobs
Social networks are the #4 source for
job candidates, #1 current employee
referral

6. The point
Networking!

7. The bottom line

8. Linkedin
informative headline
Highlight your
education
Professional summary
Skills & expertise
Recommendations
Join groups
Follow companies
Resume and url
Appropriate photo

9. twitter
conversations with interesting people, 140
characters or less
People like connecting with people, photo is
important
use your real name or something close
bio who you are & what you tweet about
Website, blog, student org, link
Use # to find interesting
people to follow
Make sure you @people

10. Time to chill … Right
WRONG … More Work to
do

11. Oh yeah, networking!
Face 2 face meetings
Skype or spreecast
Networking functions
Professional associations
and meetings
Meetups
Networking with faculty,
classmates, friends,
family, church,
community members
Networking happens
everywhere

12. What do I say?

13. What is an elevator speech?
Present, past & future
Name
Smu, major,year
Career fact about you
Interest in the
company/organization
Something you know about the
company/position