7 social marketing provocations for 2014

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Social marketing is continuously evolving. This deck presents 7 observations on the development of social in 2014, explores some ways brands are meeting the challenges digital and social media impose, and suggests simple tools to help brands leverage on digital and on social media.

Redes sociales Marketing

Facebook, BARB UKGlobal Web Index, GlobalGlobal Web Index, Global

Social
Display
Search
Mobile
Print & OOH
Owned
platforms
Events &
sponsorship
Analysis and
insights
TV

Sources –Twitter (UKTelco market), Facebook (Volvo),YouTube
22
Incremental reach
49.6% 22.6%27.8%
Facebook TV

Sources –Wall Street Journal, Marketing dive,Adwekks

Sources: Social MediaToday;Chief Marketer – 2013 Social Marketing Survey
• Platform
management
• Navigation and
• roadmap
• Internal ops.
• Always on
• Relevancy
• ROI
• Learning
• Between channels
• Connection online &
offline
• Selection
• Cost
• Identification
• Utilization

TRIED &TESTED INNOVATING EXPERIMENTING
70% 20% 10%

Thank you
Please find me at:
guy.kedar@mecglobal.com
@guykedar

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7 social marketing provocations for 2014

6. Source:GWI

7. Facebook, BARB UKGlobal Web Index, GlobalGlobal Web Index, Global

8. • • •

10.

11.

12. Sources – Nielsen,Twitter

13. Sources – Nielsen,Twitter

14. Sources – Nielsen,Twitter

15. Sources – Nielsen,Twitter

16.

17. Social Display Search Mobile Print & OOH Owned platforms Events & sponsorship Analysis and insights TV

18. TVAND SOCIAL - EXAMPLE

19. TVAND SOCIAL - EXAMPLE

20. TVAND SOCIAL - EXAMPLE

21.

22. Sources –Twitter (UKTelco market), Facebook (Volvo),YouTube 22 Incremental reach 49.6% 22.6%27.8% Facebook TV

23. • •

24.

25. Source –social@ogilvy

26. Sources –Wall Street Journal, Marketing dive,Adwekks

27. • •

28.

29.

30.

31.

32.

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34.

35.

36. • •

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38.

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40. •

41.

42. Source – Ipsos & Crowdtap

43. Source – Ipsos & Crowdtap

44.

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46.

47. • •

48.

49.

50.

51.

52.

53.

54. • •

55.

56.

57. Sources: Social MediaToday;Chief Marketer – 2013 Social Marketing Survey • Platform management • Navigation and • roadmap • Internal ops. • Always on • Relevancy • ROI • Learning • Between channels • Connection online & offline • Selection • Cost • Identification • Utilization

58. Sources: Google-Wildfire 2013 SIMS

59.

60.

61. Source -marketingweek

62. Source -Google

63.

64.

65. Planning Budgetsetting Measurement

66.

67.

68.

69. TRIED &TESTED INNOVATING EXPERIMENTING 70% 20% 10%