A presentation given at Product School in 2019 on how to succeed as a product manager coming from a non-technical background (i.e. non-engineering background).
5. What is a product
manager?
➔ single cross-functional owner directly
responsible for the success of a product
➔ general manager or CEO of the product
6. What does a product manager do?
Product strategy
and vision
Product
prioritisation &
problem solving
Communication
and coordination
Execution
7. The four types of product managers
Business Technical Growth Design
Customer PM
Pricing
Segmentation
Engineering PM
Infrastructure
Internal tools
Data PM
Conversion
A/B testing
UX PM
Qualitative
Consumer apps
8. The four types of product managers
Project manager != Product manager
9. What are the skills of successful
non-tech PMs?
Business Growth Design