2. What?
Which pain are you addressing?
What is your market niche?
What is the proposed solution?
3. Business proposition
How do you make money?
What is your value proposition?
Why is that different from your competitor’s
offering?
4. Market & Competitors
Quantify the market
(if possible)
Specify your market niche
(“my target market is any Internet user” is not an
answer)
Do not, in any case and under any condition, say
that you don’t have competitors.
Seriously, don’t.