Our agency is in rude health; winning Havas Agency of the Year, a 70% pitch win rate, 90% staff retention, and year on year growth of 20% through referrals, recommendations and repeat business. We want to continue to build on our success, and as a result we have created a continuing programme of improvement to enable us to drive our business forwards. The programme objectives are to: • Appreciate and build on the company’s strengths • Identify and recognise our weaknesses so we can address them • Identify new opportunities to make an impact • Further understand the evolving landscape to better support our partners This presentation reveals the results of the programme to date, detailing our strengths and areas that we need to address in order to ensure we are providing the best service we can, through engaged, creative and expert talent.

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35. Share insight

38. Encourage
proactivity

39. www.havaslynx.com
@havaslynxeu
youtube.com/HavasLynx

40. #LXAcademy programme

41. Proprietary and confidential © 2014 HAVAS LYNX
28K
VIEWS
Digital inclusion
With Robin Christopherson
https://youtu.be/_qLbVw_IkWo

42. Proprietary and confidential © 2014 HAVAS LYNX
14K
VIEWS
Trends in online marketing
WithAshley Friedlein
https://youtu.be/k4Wlqpia31s

43. Enhance
scientific &
strategic
capabilities

45. Proprietary and confidential © 2014 HAVAS LYNX
Proven strategic toolbox
BUILD THE BRAND
BRAND ID
Who am I?
CBI
What do I promise?
MESSAGE
ARCHITECTURE
What’s my story?
CREATIVE
CONCEPT
What’s my
creative idea?
BUILD THE EXPERIENCE
BRANDING
What’s my vibe,
look, and feel?
OFFERING
How do we fill
customer needs,
wants, and desires?
ENGAGEMENT
What will the
customer engagement
plan look like?
DETAILED
TACTICAL PLAN
What are specific tactics
to support the offerings
and engagement?
ANALYTICS &
MEASUREMENT
How are we measuring
and optimizing the
experience?
SITUATIONAL
ANALYSIS
Where’s the opportunity
in the market?
PT PATHWAY+
LEVERAGE POINTS
Where should I play?
PRIORITIZED
SWOT
How can I do it?
GOST
How will I do it?
TARGETING
Who will I target?
POSITIONING
STATEMENT
How will I be positioned
in the market?
BUILD THE STRATEGY

46. Drive creative
excellence

48. Proprietary and confidential © 2014 HAVAS LYNX

49. Driving value

51. PRIDE

52. Proprietary and confidential © 2014 HAVAS LYNX

53. Proprietary and confidential © 2014 HAVAS LYNX