The document discusses how using social media can benefit healthcare providers and medical practices. It notes that most people now use the internet and social media to connect with others and find information. This includes searching for doctor recommendations on platforms like Facebook. The document recommends that medical professionals create active social media accounts to expand their reach and build trusting relationships with current and potential patients. This can bring more business through increased visibility online and positive reviews. It also discusses monitoring online reputation and ensuring accurate information can be found about providers online.

3. HealthCare Medical Practice Marketing

4. Did you know?
Did you know that using social media
within your medical practice can
bring in more business and more
patients?
Using social media such as Facebook
and twitter, can advertise your
business to a larger audience.

5. Most of the world is now using the internet and social media to connect with other
people and companies.
These social interactions are both personal and professional, as small businesses and
corporations alike are recognizing the reach and learning to reap the benefits of social
media. One field that can truly benefit are healthcare providers. Keep in mind that one
of the top questions in Facebook is asking for a recommendation for a doctor.
Patients are now using Facebook, Twitter and other social media sites to stay in
contact with their healthcare providers. Having an active social media network will
expand the reach for your company and establish a trusting relationship with your
patients. Having social media connections will bring more to patients to your practice
resulting in more business, it will also encourage people to review the services you
offer and also refer other potential patients.

6. Most of the world is now using the internet and social media to connect with other
people and companies.
These social interactions are both personal and professional, as small businesses and
corporations alike are recognizing the reach and learning to reap the benefits of social
media. One field that can truly benefit are healthcare providers. Keep in mind that one
of the top questions in Facebook is asking for a recommendation for a doctor.
Patients are now using Facebook, Twitter and other social media sites to stay in
contact with their healthcare providers. Having an active social media network will
expand the reach for your company and establish a trusting relationship with your
patients. Having social media connections will bring more to patients to your practice
resulting in more business, it will also encourage people to review the services you
offer and also refer other potential patients.

7. Why do medical professionals need to manage their online identities?
The Internet has become the most powerful medium in information gathering today and is
changing the dynamics of the traditional doctor-patient relationship. With the ability to find,
research and review physicians and other healthcare professionals online, patients are more
empowered than ever in making their own healthcare choices.
Are you monitoring and managing your online reputation?
Can patients easily find accurate information about you on the web?
Do you know how to use the Internet to connect with patients?
Dozens of patients are searching for you daily by either your name or your specialty, and the
reality is that, as a medical professional, you already have a web presence. It is vital to your
practice that you are visible online to patients searching for a doctor and that your listings,
profiles, and reviews provide your correct contact information and credentials. .

8. HBT MEDIA SOCIAL MEDIA STRATEGY
ATTRACT ENGAGE & CONVERT TO PATIENTS
Inquiries, registrations, customer and contact pool
Marketing leads
Lead Lead nurturing
Sales leads
Sales-ready
short term
Sales-ready
long term
Opportunities
SALES
ATTRACT
ENGAGE
.
CONVERT

9. ATTRACT ENGAGE & CONVERT TO PATIENTS
.

10. Benefits Of Social Media For Healthcare Practices
Using Social Media within your business will only reap benefits a few of them to take note of are
Targeted Message.
Measurable. Relevant Message.
Compelling
Message.
Create a trusting
relationship with
patients
.
Time effective
.
More Patients. Cost Effective

11. Need more convincing to set up your social
media network?
Now days, everything is done online. By having
an online connection with your patients you will
have time to answer their needs live without
them having to leave their homes. Also, it will
give you more time to tend to the needs of
patients in your practise whilst bringing in more
business.
Why turn away patients that need your care an
attention when everyone can be attended to ?
Social media can also allow you to use a live
service with your patients, not only will it benefit
you it will benefit them if:
• They aren’t well enough to leave their house
• Busy schedule
• Cannot get appointments elsewhere
• Desperate for an answer
• Embarrassed about the problem

12. For more information on Healthcare Marketing
please email: holly@hbtmedia.co.uk
• HBT Media Management Ltd, has
earned a reputation as a first-
choice digital marketing agency
for B2B, Healthcare Medical
practices (Dentist,Doctors
Veterinary ) healthcare companies
and services industries as well as
B2C companies (pharmacies)
operating online.
• Our agency director Holly Tyson
has been cited for our content
marketing, SEO, PR and social
media marketing expertise in
numerous publications, including:
• Standards and Guide for
Pharmacist using Social Media
• How to solve the biggest problem
with social marketing