HHS New Media Webinar Series

1. YouTube for
Government
Use YouTube to engage citizens
May 3rd, 2011
Will Houghteling

2. Agenda
1. Why use YouTube?
2. What is YouTube for Government?
3. How to engage citizens using YouTube?

4. Why use YouTube? Content
1. Audience
2. Content
3. Virality

5. What is YouTube for Government?
Channel
branding
Longer
uploads
Custom
Icons

6. How to use YouTube? Content
1. Be relevant
2. Be informative
3. Be genuine and engaging
4. Build a community

7. Be relevant

8. Be informative

9. Be genuine and engaging

10. Build a community

11. How to use YouTube? Tech advice
1. SEO / Promotion
2. Google Moderator
3. Annotations
4. Insight

12. Know the ins and outs of SEO and video
promotion
1. SEO: Headlines, Meta Tags, Descriptions
2. Leverage social media, blogs using Activity Sharing
3. Subscribers: Annotations, Bulletins, Friends

13. Use Google Moderator to engage the community
Interview with PM Stephen CNN/YouTube Debate on Interview with President
Harper Climate Change Obama
Potential
market
• Following the Speech from • Citizens submitted questions
the Throne, citizens
Current with top questions posed to • 14k questions submitted
revenue
submitted questions local
from for Kofi Annan and others at UN and 772k votes cast by 65k
Canadian PM Stephen Climate Change Summit people
Harper. The top-voted • Over 5000 submissions from • 200k viewers during live
questions were asked in a citizens interview and
live interview • The final event viewed was approximately 1MM video
• Over 2000 questions by over 200 million views to date on YouTube
submitted and over 100,000 households • Substantial press about
votes cast • Nominated for two innovative event in the New
• Broadcast nationally on Association of International York Times, Washington
CPAC and covered by over Broadcasting Awards Post, CNN and more.
150 media outlets

14. Annotations

15. Find out who is watching your videos with
YouTube Insight

16. Playlists: Become the expert