1. Assignment 4
Risks and Threats
PAYMENTS
Social Media in Marketing
Tanja Berg - 1201830
HAAGA-HELIA
Porvoo Campus
Social Media in Marketing
Picture: http://www.worldpay.com/images/slider-online-payments1.jpg
2. Agenda
1 Payments – Overview
2 Online Payment Methods
Advantages and Disadvantages/Risks
3 More Risks and Threats
4 10 Tips to overcome Risks
Social Media in Marketing Logo on all slides: http://www.worldpay.com/images/slider-online-payments1.jpg
Picture: http://www.banktip.de/UserFiles/Teaser/160x120/kartendieb_detailblick_fotolia.jpg
3. Payments - Overview
?
How does the
Customer visits Customer selects Customer proceeds money come
Website Product or Service to checkout and pay from customer
to seller?
Payment Methods in E-Commerce
No data transfer online!
Offline Payments
Buyer always goes to bank
- Payment on Receipt of Invoice and releases money directly
- Prepayment
- Cash on Delivery Buyer’s Bank Seller’s Bank
- Factoring (via intermediary) money
Online Payments
- Direct Debit
Let’s learn more
- Credit card
about that…
- Online Payment Systems
- Account based Payment
Social Media in Marketing http://www.paymentexpress.com/knowledge_base/merchants/risk_fraud_management.html
http://www.deutsche-card-services.com/en/kartenakzeptanz-pos-epayment/payment-methods-at-a-glance.html
4. Online Payment Statistic
Paying Online gets more and more popular in the world.
According to a BITKOM Survey in 2009 every fourth European has
already paid online and there are many countries where even more
payments are settled online.
Social Media in Marketing
http://www.bitkom.org/de/presse/56204_52806.aspx
5. Online Payment - Methods
Direct Debit and others
1 Buyer transfers account information to Seller
2 Seller hands this information to his homebank
3 Seller‘s bank requires money from Buyer‘s bank
4 Buyer‘s bank releases money
- Wrong debits (misuse of account data)
+ no additional costs
+ no intermediary - maintain enough money on account
+ buyer has possibility to disapprove
+ easy and fast - insufficient money can cause fees
payment within a certain period
+ always on time - prepayment risk
+ no credit-use
- …
Credit Card
1 Buyer transfers credit card number, expiration date and CVV and others
(depending on card provider additional data is required) during purchase
2 Direct data transfer to provider and payment
+ worldwide accepted -Wrong debits (misuse of account data)
+ money always available - additional costs for credit use
+ easy and fast - risk of losing overview of account
+ providers try to have high security - prepayment risk
-…
http://voices.yahoo.com/pros-cons-using-direct-debit-automatic-235814.html
Social Media in Marketing Pictures: http://www.thrivehomes.org.uk/images/Logos/direct%20debit.jpg
http://www.deutsche-card-services.com/en/kartenakzeptanz-pos-epayment/payment-methods-at-a-glance.html
http://www.multicards.com/css/img/3dsecure.jpg
6. Online Payment - Methods
Online Payment Systems
and others
1 After purchase, Buyer is forwarded to Payment System Provider
2 Providers are linked to a account or a credit card of the Buyer
3 By entering his password and approving the transfer, payment is settled
- Wrong debits (misuse of account data)
+ Payment Service to provide more security - Having Password = full access to accounts
+ Account data is not transferred to Seller - additional costs (depending on provider)
+ Depending on Provider some risks are covered - registration and approval necessary before purchase
- prepayment risk
Account based Systems and Online Banking
1 After purchase, Buyer is forwarded to Home Online Banking Platform
2 Providers connect to Online-Banking Platform of Buyer‘s bank
3 Buyer logs in by using his bank‘s username and password and others
+ direct link to homebank
-Wrong debits (misuse of account data)
+ no registration necessary
- intermediary can see Buyers Login data
+ Account data is not transferred to Seller
- prepayment risk
+ no additional costs
-…
Social Media in Marketing http://www.giropay.de/index.php?id=11
https://www.paypal-deutschland.de/privatkunden/was-ist-paypal/paypal-for-you.html
Pictures:http://www.deutsche-card-services.com/en/kartenakzeptanz-pos-epayment/payment-methods-at-a-glance.html
7. More Risks and Threats
1 Bypassing Anti-Virus, Anti-Malware and
Firewall software to find out account
data and passwords on your computer
2 Keylogger software, polling and hooking attacks allow frauds to follow
every single keypress you do on your computer
3 Hacker-tools and Trojans allow frauds to install different surveillance
applications on your computer and even redirect you to a faked Online
Banking homepage of your home bank to find out your account data
and password
4 Faithful Bank Phishing E-Mails sent to your email account requesting to
click a link and enter account data
5 Security gaps in wireless LAN areas allow frauds to review your entered
data and to redirect you on faked Online-Banking pages
6 Same risks (or even more) with Mobile Banking.
7 Frauds are always working on new methods to get your data!!!
Social Media in Marketing http://www.compliancemagazin.de/compliancefachbeitraege/hintergrund/ahnlab110111.html
Picture: http://www.couriermail.com.au/ipad/state-at-risk-of-online-fraud/story-fn6ck51p-1226081624133
8. 10 Tips to overcome Risks
1 Chose your password and username carefully, never save it!
2 Be aware of the Lock
on your banking website
3 Protect your WLAN connection (WPA2)
4 Be aware of the homepage address(no strange dots, words or ending)
5 Only use your own computer to do Banking
6 Don’t react on Phishing Mails (your bank will never require data from you via e-mail!)
7 Have and always update your Computer software, Firewall,
Anti-Malware and Anti-Virus software
8 Be suspicious in every Banking process and break up the
transaction and alert your provider if you doubt
9 It’s not necessary to pay everything online!
10 Always keep an eye on your bank statement
Social Media in Marketing
https://www.bsi-fuer-buerger.de/ContentBSIFB/SicherheitImNetz/EinkaufenImInternet/OnlineShoppingbeachten/shopping_was_beachten.html
http://www.mediadesign24.de/sicher-bezahlen-im-internet.html
9. Thanks for your attention!
I hope you spent as much attention on my slides as you
spend on your Online Payment activities
It’s all about your money!
Social Media in Marketing
http://img.bulawayo24.com/articles/oddjob.jpg