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Assignment 4




 Risks and Threats




PAYMENTS



                              Social Media in Marketing
                                               Tanja Berg - 1201830
      HAAGA-HELIA
      Porvoo Campus




Social Media in Marketing
                                     Picture: http://www.worldpay.com/images/slider-online-payments1.jpg
Agenda

    1 Payments – Overview

    2 Online Payment Methods
          Advantages and Disadvantages/Risks

    3 More Risks and Threats

    4 10 Tips to overcome Risks




Social Media in Marketing                    Logo on all slides: http://www.worldpay.com/images/slider-online-payments1.jpg
                                  Picture: http://www.banktip.de/UserFiles/Teaser/160x120/kartendieb_detailblick_fotolia.jpg
Payments                                              - Overview




                                                                                                                ?
                                                                                                                                 How does the
  Customer visits                Customer selects                     Customer proceeds                                          money come
      Website                   Product or Service                    to checkout and pay                                       from customer
                                                                                                                                   to seller?




Payment Methods in E-Commerce
                                                                                                                      No data transfer online!
                          Offline Payments
                                                                                                                       Buyer always goes to bank
                                  - Payment on Receipt of Invoice                                                     and releases money directly
                                  - Prepayment
                                  - Cash on Delivery                                                                   Buyer’s Bank     Seller’s Bank

                                  - Factoring (via intermediary)                                                                  money



                   Online Payments
                          - Direct Debit
                                                                       Let’s learn more
                          - Credit card
                                                                            about that…
                          - Online Payment Systems
                          - Account based Payment
Social Media in Marketing                http://www.paymentexpress.com/knowledge_base/merchants/risk_fraud_management.html
                                                     http://www.deutsche-card-services.com/en/kartenakzeptanz-pos-epayment/payment-methods-at-a-glance.html
Online Payment Statistic

       Paying Online gets more and more popular in the world.
  According to a BITKOM Survey in 2009 every fourth European has
  already paid online and there are many countries where even more
                     payments are settled online.




Social Media in Marketing
                                                     http://www.bitkom.org/de/presse/56204_52806.aspx
Online Payment                                                                           - Methods



   Direct Debit                                                                                                                                     and others
           1    Buyer transfers account information to Seller
           2    Seller hands this information to his homebank
           3    Seller‘s bank requires money from Buyer‘s bank
           4    Buyer‘s bank releases money

                                                                                   -   Wrong debits (misuse of account data)
                           + no additional costs
    + no intermediary                                                              -   maintain enough money on account
                           + buyer has possibility to disapprove
    + easy and fast                                                                -   insufficient money can cause fees
                             payment within a certain period
    + always on time                                                               -   prepayment risk
                           + no credit-use
                                                                                   -   …




   Credit Card
           1 Buyer transfers credit card number, expiration date and CVV                                                                          and others

             (depending on card provider additional data is required) during purchase
           2 Direct data transfer to provider and payment

            +   worldwide accepted                                            -Wrong debits (misuse of account data)
            +   money always available                                        - additional costs for credit use
            +   easy and fast                                                 - risk of losing overview of account
            +   providers try to have high security                           - prepayment risk
                                                                              -…


                                                                                          http://voices.yahoo.com/pros-cons-using-direct-debit-automatic-235814.html

Social Media in Marketing                                                                    Pictures: http://www.thrivehomes.org.uk/images/Logos/direct%20debit.jpg
                                                          http://www.deutsche-card-services.com/en/kartenakzeptanz-pos-epayment/payment-methods-at-a-glance.html
                                                                                                                       http://www.multicards.com/css/img/3dsecure.jpg
Online Payment                                                                               - Methods



   Online Payment Systems
                                                                                                                                                         and others



          1 After purchase, Buyer is forwarded to Payment System Provider
          2 Providers are linked to a account or a credit card of the Buyer
          3 By entering his password and approving the transfer, payment is settled

                                                                                 -   Wrong debits (misuse of account data)
       + Payment Service to provide more security                                -   Having Password = full access to accounts
       + Account data is not transferred to Seller                               -   additional costs (depending on provider)
       + Depending on Provider some risks are covered                            -   registration and approval necessary before purchase
                                                                                 -   prepayment risk




Account based Systems and Online Banking
     1 After purchase, Buyer is forwarded to Home Online Banking Platform
     2 Providers connect to Online-Banking Platform of Buyer‘s bank
     3 Buyer logs in by using his bank‘s username and password                                                                                           and others




           +   direct link to homebank
                                                                                 -Wrong debits (misuse of account data)
           +   no registration necessary
                                                                                 - intermediary can see Buyers Login data
           +   Account data is not transferred to Seller
                                                                                 - prepayment risk
           +   no additional costs
                                                                                 -…



Social Media in Marketing                                                                                                         http://www.giropay.de/index.php?id=11
                                                                                       https://www.paypal-deutschland.de/privatkunden/was-ist-paypal/paypal-for-you.html
                                                    Pictures:http://www.deutsche-card-services.com/en/kartenakzeptanz-pos-epayment/payment-methods-at-a-glance.html
More Risks and Threats

    1     Bypassing Anti-Virus, Anti-Malware and
          Firewall software to find out account
          data and passwords on your computer

    2     Keylogger software, polling and hooking attacks allow frauds to follow
          every single keypress you do on your computer

    3     Hacker-tools and Trojans allow frauds to install different surveillance
          applications on your computer and even redirect you to a faked Online
          Banking homepage of your home bank to find out your account data
          and password

    4     Faithful Bank Phishing E-Mails sent to your email account requesting to
          click a link and enter account data

    5     Security gaps in wireless LAN areas allow frauds to review your entered
          data and to redirect you on faked Online-Banking pages

    6     Same risks (or even more) with Mobile Banking.

    7     Frauds are always working on new methods to get your data!!!

Social Media in Marketing                            http://www.compliancemagazin.de/compliancefachbeitraege/hintergrund/ahnlab110111.html
                                        Picture: http://www.couriermail.com.au/ipad/state-at-risk-of-online-fraud/story-fn6ck51p-1226081624133
10 Tips to overcome Risks

        1          Chose your password and username carefully, never save it!
        2          Be aware of the Lock
                   on your banking website
        3          Protect your WLAN connection (WPA2)
        4          Be aware of the homepage address(no strange dots, words or ending)
        5          Only use your own computer to do Banking
        6          Don’t react on Phishing Mails (your bank will never require data from you via e-mail!)
        7          Have and always update your Computer software, Firewall,
                   Anti-Malware and Anti-Virus software
        8          Be suspicious in every Banking process and break up the
                   transaction and alert your provider if you doubt
        9          It’s not necessary to pay everything online!
        10         Always keep an eye on your bank statement



Social Media in Marketing
                        https://www.bsi-fuer-buerger.de/ContentBSIFB/SicherheitImNetz/EinkaufenImInternet/OnlineShoppingbeachten/shopping_was_beachten.html
                                                                                                         http://www.mediadesign24.de/sicher-bezahlen-im-internet.html
Thanks for your attention!




       I hope you spent as much attention on my slides as you
              spend on your Online Payment activities 
                     It’s all about your money!

Social Media in Marketing
                                                http://img.bulawayo24.com/articles/oddjob.jpg

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Assignment4 yannick kramm
Assignment4 yannick krammAssignment4 yannick kramm
Assignment4 yannick kramm
 

Risks and Threats in SoMe: Payments

  • 1. Assignment 4 Risks and Threats PAYMENTS Social Media in Marketing Tanja Berg - 1201830 HAAGA-HELIA Porvoo Campus Social Media in Marketing Picture: http://www.worldpay.com/images/slider-online-payments1.jpg
  • 2. Agenda 1 Payments – Overview 2 Online Payment Methods Advantages and Disadvantages/Risks 3 More Risks and Threats 4 10 Tips to overcome Risks Social Media in Marketing Logo on all slides: http://www.worldpay.com/images/slider-online-payments1.jpg Picture: http://www.banktip.de/UserFiles/Teaser/160x120/kartendieb_detailblick_fotolia.jpg
  • 3. Payments - Overview ? How does the Customer visits Customer selects Customer proceeds money come Website Product or Service to checkout and pay from customer to seller? Payment Methods in E-Commerce No data transfer online! Offline Payments Buyer always goes to bank - Payment on Receipt of Invoice and releases money directly - Prepayment - Cash on Delivery Buyer’s Bank Seller’s Bank - Factoring (via intermediary) money Online Payments - Direct Debit Let’s learn more - Credit card about that… - Online Payment Systems - Account based Payment Social Media in Marketing http://www.paymentexpress.com/knowledge_base/merchants/risk_fraud_management.html http://www.deutsche-card-services.com/en/kartenakzeptanz-pos-epayment/payment-methods-at-a-glance.html
  • 4. Online Payment Statistic Paying Online gets more and more popular in the world. According to a BITKOM Survey in 2009 every fourth European has already paid online and there are many countries where even more payments are settled online. Social Media in Marketing http://www.bitkom.org/de/presse/56204_52806.aspx
  • 5. Online Payment - Methods Direct Debit and others 1 Buyer transfers account information to Seller 2 Seller hands this information to his homebank 3 Seller‘s bank requires money from Buyer‘s bank 4 Buyer‘s bank releases money - Wrong debits (misuse of account data) + no additional costs + no intermediary - maintain enough money on account + buyer has possibility to disapprove + easy and fast - insufficient money can cause fees payment within a certain period + always on time - prepayment risk + no credit-use - … Credit Card 1 Buyer transfers credit card number, expiration date and CVV and others (depending on card provider additional data is required) during purchase 2 Direct data transfer to provider and payment + worldwide accepted -Wrong debits (misuse of account data) + money always available - additional costs for credit use + easy and fast - risk of losing overview of account + providers try to have high security - prepayment risk -… http://voices.yahoo.com/pros-cons-using-direct-debit-automatic-235814.html Social Media in Marketing Pictures: http://www.thrivehomes.org.uk/images/Logos/direct%20debit.jpg http://www.deutsche-card-services.com/en/kartenakzeptanz-pos-epayment/payment-methods-at-a-glance.html http://www.multicards.com/css/img/3dsecure.jpg
  • 6. Online Payment - Methods Online Payment Systems and others 1 After purchase, Buyer is forwarded to Payment System Provider 2 Providers are linked to a account or a credit card of the Buyer 3 By entering his password and approving the transfer, payment is settled - Wrong debits (misuse of account data) + Payment Service to provide more security - Having Password = full access to accounts + Account data is not transferred to Seller - additional costs (depending on provider) + Depending on Provider some risks are covered - registration and approval necessary before purchase - prepayment risk Account based Systems and Online Banking 1 After purchase, Buyer is forwarded to Home Online Banking Platform 2 Providers connect to Online-Banking Platform of Buyer‘s bank 3 Buyer logs in by using his bank‘s username and password and others + direct link to homebank -Wrong debits (misuse of account data) + no registration necessary - intermediary can see Buyers Login data + Account data is not transferred to Seller - prepayment risk + no additional costs -… Social Media in Marketing http://www.giropay.de/index.php?id=11 https://www.paypal-deutschland.de/privatkunden/was-ist-paypal/paypal-for-you.html Pictures:http://www.deutsche-card-services.com/en/kartenakzeptanz-pos-epayment/payment-methods-at-a-glance.html
  • 7. More Risks and Threats 1 Bypassing Anti-Virus, Anti-Malware and Firewall software to find out account data and passwords on your computer 2 Keylogger software, polling and hooking attacks allow frauds to follow every single keypress you do on your computer 3 Hacker-tools and Trojans allow frauds to install different surveillance applications on your computer and even redirect you to a faked Online Banking homepage of your home bank to find out your account data and password 4 Faithful Bank Phishing E-Mails sent to your email account requesting to click a link and enter account data 5 Security gaps in wireless LAN areas allow frauds to review your entered data and to redirect you on faked Online-Banking pages 6 Same risks (or even more) with Mobile Banking. 7 Frauds are always working on new methods to get your data!!! Social Media in Marketing http://www.compliancemagazin.de/compliancefachbeitraege/hintergrund/ahnlab110111.html Picture: http://www.couriermail.com.au/ipad/state-at-risk-of-online-fraud/story-fn6ck51p-1226081624133
  • 8. 10 Tips to overcome Risks 1 Chose your password and username carefully, never save it! 2 Be aware of the Lock on your banking website 3 Protect your WLAN connection (WPA2) 4 Be aware of the homepage address(no strange dots, words or ending) 5 Only use your own computer to do Banking 6 Don’t react on Phishing Mails (your bank will never require data from you via e-mail!) 7 Have and always update your Computer software, Firewall, Anti-Malware and Anti-Virus software 8 Be suspicious in every Banking process and break up the transaction and alert your provider if you doubt 9 It’s not necessary to pay everything online! 10 Always keep an eye on your bank statement Social Media in Marketing https://www.bsi-fuer-buerger.de/ContentBSIFB/SicherheitImNetz/EinkaufenImInternet/OnlineShoppingbeachten/shopping_was_beachten.html http://www.mediadesign24.de/sicher-bezahlen-im-internet.html
  • 9. Thanks for your attention! I hope you spent as much attention on my slides as you spend on your Online Payment activities  It’s all about your money! Social Media in Marketing http://img.bulawayo24.com/articles/oddjob.jpg