An overview of the Wicked Local Media Solutions product suite.

1. Your complete multi-media solution
for reaching the Boston market.

2. The Wicked Local Network
It’s who we are. It’s what we do.
The Wicked Local network is the premier local news source with
expanded features and user-generated content throughout
Eastern Massachusetts. Nobody devotes more resources to local
news than we do. With more than 375 journalists covering the
communities we serve, we are committed to local news, but not
just delivering it, we provide a way for our audience to interact, get
involved and make our products a part of their lives.

3. The Power of Local
Bringing you closer to the customer.
Wicked Local Media Solutions powerful combination of well-recognized,
locally focused print and digital products offer advertisers the ideal way
to reach a desirable audience through a complementary media mix.
One stop, endless
opportunities to connect
you to your audience

4. Our Product Suite
Targeted Media Solutions
8 Regional Websites 6 Daily Newspapers Saturate Delivery Cause Marketing
160+ Hyperlocal 100+ Weekly Newspapers Geo-demographic Targeting Grand Openings
Community Websites
Specialty Publications Postcards On-site Events
WickedLocal.com Mobile
Network AdNotes Custom Pieces Co-Sponsorships
WickedLocal Deals

5. The most effective way to buy Boston
Maximize your reach with our powerful
combination of products
Print + Digital +
Direct Mail + Live
= Maximum Reach

6. The most effective way to buy Boston
Reach more of your audience with this powerful
combination of print and online.
Our Wicked Local print publications offer
more than 1.6 million readers.
Our Wicked Local network of websites
offer 2.2 million monthly unique visitors.
Source: Scarborough Research, Boston R2 2012,
cume readership; Boston 5-PMSA, Barnstable + Bristol.
24/7 Real Media, Audience Average Q4 2012.

7. Wicked Local Media Solutions
Established. Trusted. Credible.
Delivering a print audience
that is unmatched
• More than half a million of our readers have a
household income of $100,000 or more
• 54% or more than 836,000 are women
• 1.2 million are homeowners
Source: Scarborough Research, Boston R2 2012,
cume readership; Boston 5-PMSA, Barnstable + Bristol.

8. Wicked Local Media Solutions
Dynamic community-focusedpublications offer a
loyal readership base.
Sustaining readership at a greater pace.
Source: Scarborough Research, Boston R2 2008-2012, cume readership; Boston 5-PMSA,
Barnstable + Bristol.

9. Wicked Local Media Solutions
Captivating. Relevant. Interactive.
Connecting you to an engaged,
active audience
• More than 40% of our online audience has a
household income of $100,000 or more
• 65% of our audience has a college degree
• WickedLocal.com reaches families – two thirds of
our audience has 3 or more people in their
household
Source: comScore MyMetrix, December 2012.

10. Wicked Local Media Solutions
High impact, cost effective advertising solutions to
meet your marketing needs.
ROP Print Ad Samples
Ad Note

11. Wicked Local Media Solutions
High impact, cost effective advertising solutions to
meet your marketing needs.
Samples
Sliding Billboard Portrait Ad with Social Media Link Interstitial/Full Page

12. More than a multi-media solution
Value Proposition
• Brand Association: Associate your business/brand with the local media source.
• Credibility: The long-standing trusted source connecting local businesses
with local customers.
• Highly Desirable Audience: Local, Engaged, Interested, Affluent.
• Convenience: One-stop media solution - Print, Digital, Direct Mail and Live.
• Local Relationships, Local Offices… The Local Leader.