This document provides an overview of using social media for HR professionals. It discusses the basics of Facebook, LinkedIn, and Twitter, including what each platform is used for, general user statistics, how to set up an account, common terminology, and tips for using each platform effectively. The document encourages HR professionals to use social media to connect with others in the industry, stay up to date on trends and issues, and both find and recruit job candidates. It emphasizes finding the right balance to benefit professionally from social engagement.

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Going Social!
The Basics for HR Pros
Robin Schooling, SPHR @RobinSchooling
Christine Assaf @HRTact

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... and why are they talking to us?
Who are
they...
#gbrshrm

4. 2601

5. 147258

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A question of access....
43% completely open
24% monitor access
16% blocked
SilkRoad survey
75% EEs check SM sites via
mobile more than once per day
#gbrshrm

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What social media means to me...

9. + “it‟s not about
technology – it‟s
about the
experience”
“it creates
connections without
the limits of
geography”
#gbrshrm

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Agenda
Why Social?
Facebook
LinkedIn
Twitter
“the who, the how
and the why”
#gbrshrm

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Why social?
Personal
 (Finally?) see what all the fuss
is about
 Support your hobbies/interests
 See breaking news...when it
breaks!
 Expand your network
Professional
 Meet other HR pros
 Share your ideas
 Get answers to your questions
 Access content and information
–
webinars, resources, conferenc
es, etc.
#gbrshrm

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General stats
 72% of online adults use social networking sites
 Who is “online”?
 77% of people ages 50 to 64
 54% of people age 65+
 SM users:
 89% of internet users ages 18 - 29
 78% of internet users ages 30 - 49
 60% of internet users ages 50 to 64
 43% of internet users 65+ (tripled in the past 4 years)
Pew Research Center Internet & American Life Project (2005) – update: August 5, 2013

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facebook

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What is it?
Social networking service
Founded in 2004
September 26, 2006 – opened to general
public
The LEADING social networking site based
on monthly unique visitors
#gbrshrm

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Who uses it?
 1.11 Billion users
 1 of every 7 people on earth
 750 million access via mobile
 665 million people are DAILY users
 Average time spent per FB visit = 20 minutes
 Jobvite (2012 social job seeker survey)
 52% of job seekers use FB to help them find work
 25% of job seekers update FB profile to add
professional info

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Setting up your account (part 1)
 www.facebook.com
 Name
 Birthday
 Gender
 Email Address
 Set a password
 NEXT: e-mail confirmation
#gbrshrm

17. +
Setting up your account (part 2)
Find your Friends
You can search/link via your email contacts
Fill in your profile information
School, employer (optional)
Upload a photo
#gbrshrm

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Setting up your account (part 3)
#gbrshrm
Privacy Settings(** access via upper-right hand corner on any FB page)
 Select the audience for what you share
 Public, friends or “only me”
 NOTE: only you or your friends can post to your timeline
 Manage settings for how you connect
 Who can see your posts
 Who can send you friend requests
 Review things that others tag you in
 Activity Log (photos)

19. +
Lingo baby – “like a boss”....
 Timeline
 Public display of your info (status
updates, pictures, etc)
 Privacy settings allow you to set who can/can‟t see
 Friend
 Someone you‟re connected to
 Connect with others via “Friend Request”
 Status Update
 Post on your timeline
 Comments
 Responses to status updates, pictures, etc.
#gbrshrm

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Lingo baby – “like a boss”....
 Cover Photo
 Image at top of your Timeline
 Profile Photo
 The image that appears next to your comments
and updates
 News Feed
 List of status updates and activity
 Includes your friends and subscriptions
#gbrshrm

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Lingo baby – “like a boss”....
 Fan Page
 Similar to timeline
 Used by business, public figures and orgs
 Group
 A community of people/friends created around a shared
interest or purpose
 Apps
 Applications designed to add additional features
 Includes 3rd party software and games
#gbrshrm

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How will you...?
 Benefit?
 Good source of news and
updates
 Quick place for answers
 Quick place for sharing
YOUR info (work or personal)
 Realize that FB is where your
candidates are
 Realize that FB is where your
competitors are!
 Find the Time?
“know the content
you want to see/share
and know the content
you don‟t want to
see/share”
#gbrshrm

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LinkedIn

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What is it?
Social website designed for professional
networking
You can:
Build and maintain contact network
Search for jobs...RECRUIT for jobs
Share information via 3rd party apps and
updates
Collaborate with communities (groups)
#gbrshrm

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Who uses it?
 225m+ LinkedIn users (200+ countries)
 178.4m global users
 65.6m US users
 35% access daily
 More than 1 million groups
 50% of Fortune 50 companies hire through LinkedIn
 Bullhorn survey of 160,000 recruiters:
 97% use LI to find candidates
 64% use LI exclusively!
#gbrshrm

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Setting up your account (part 1)
 Name
 Real first name and real last name (per LI User Agreement)
 Photo
 Use a professional image
 LY findings: profiles w/ photo viewed 7X as often
 Headline
 Search results on Google
 LI search results
 Invitations to connect
 Suggestions i.e. “People You May Know”
 “About You” (in groups, etc)
#gbrshrm

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Setting up your account (part 2)
 Websites
 You can add up to 3 custom links in your profile
 “Company Website” “Personal website” “Blog”
 Summary
 3rd party apps like Slideshare and Portfolio Display
 Experience, Education, Skills and Expertise
 Current and past titles optimize the search
capability
#gbrshrm

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Lingo baby! – “show me the money”
 Connections
 other registered users you “connect” with (each accept connection)
 Second Degree Connections
 the connections of your connections
 Me Matt Charney Barack Obama („2nd connection‟)
 Third Degree Connections
 any connections of your 3rd degree connections
#gbrshrm

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Lingo baby! – “show me the money”
 Profile Page
 Your personal “landing” page
 Options: public (LI users and/or public) vs. private
 URL/Vanity URL
 Customize your URL: www.linkedin.com/in/robinschooling
#gbrshrm

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Lingo baby! – “show me the money”
 Recommendations
 Your connection writes a testimonial you can post on your profile
 Endorsements
 Endorse the skills of your connections.... (meh.....)
 Introductions
 i.e. Matt Charney can “introduce” me to Barack Obama
#gbrshrm

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TIPS
Stay activeCan we get in touch?
Share content
1x per week =
10x likelihood to
be viewed
#gbrshrm

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How will you...?
Benefit?
Connect and
collaborate with
industry pros and
leaders
Find a job
Recruit for a job
Build a network!
Find the Time?
“you‟ll get out of it
what you put into
it”
#gbrshrm

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Twitter

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What is it?
“Micro-blogging” platform
origin – Short Message Services (SMS)
Limited to 140 characters
Started March 21, 2006
#gbrshrm

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Who uses it?
 500 million users (200 million active users)
 China has the most twitter users (35.5 million)
 400 million tweets sent per day
 60% of users access via mobile
 40% growth in active users over last 9 months
 18% of online adults in US on Twitter
 Typical twitter user: 18-29 affluent, educated, non-white male
#gbrshrm

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Setting up your account (part 1)
FULL NAME
 Your real name – it is
searchable and visible
EMAIL ADDRESS
 Private but can also be
searchable (if you allow it)
PASSWORD
 You can set double
verification if you like
USERNAME
 The name people will use to
follow you. Keep it short.
#gbrshrm

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Setting up your account (part 2)
NEXT...
Email Confirmation
@BobSmith
@HR4Realz70809
@Robert_HR
@bobinHR
@Bob_in_HR
AND NOW...... Build Your Profile
#gbrshrm

38. +
Setting up your account (part 3)
 Name:
 The “full name” you entered upon registration
 Can be anything you’d like it to be
 Location:
 Can either be dynamic or static
 Helps to build a sense of localization and community
 Website:
 The primary non-Twitter destination of your choice
 Websites, blogs, LinkedIn profiles, etc.
 Bio:
 160 characters
 Your Twitter “elevator speech”
#gbrshrm

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ADD A PICTURE!!!

40. +
Lingo baby! - “we‟re a wolf pack...”
“Tweet”
 a single message
Following/Followers
 when you “follow” someone, their tweets will
appear in your timeline
 when they “follow” you, your tweets will appear in
their timeline
#gbrshrm

41. +
Lingo baby! - “we‟re a wolf pack...”
@[username]
 used to communicate directly with an individual
 also how you see who‟s been communicating with
you
Reply
 used to respond to an individual‟s tweets
#gbrshrm

42. +
Lingo baby! – “we‟re a wolf pack...”
Direct Message
 private platform (also called “DM or DM‟ing)
Retweets – “RT”
 how you share someone‟s tweet with your
followers
Hashtag - #
 used to “tag” a concept, theme or event
 searchable; used to drive community and
collaboration
#gbrshrm

43. +
TOP TIPS
Take Time to Learn!
Engage!
Grow the Relationship!
#gbrshrm

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How will you...?
 Benefit?
 Powerful search
engine
 Recruiting
 Stay current on
legislative issues
 Connect and
collaborate with
industry pros and
leaders
Find the Time?
“be smart and
purposeful in
your social
engagement”
...and what the heck is a twitter chat?

45. #gbrshrm

46. +
“being socially
connected IS the new
„networking‟ “
“being social brings us
clarity, immediacy and
meaningful
connections”
#gbrshrm

47. +
Thank You!
Robin Schooling, SPHR
Silver Zebras, LLC
robin@silverzebras.com
@RobinSchooling
HRSchoolhouse.com
Christine Assaf
Waste Management
HRTact@gmail.com
@HRTact
HRTact.com