Enviar búsqueda
Cargar
Peter O'Connor 2 - HSMAI Europe
•
0 recomendaciones
•
1,084 vistas
H
HSMAIeurope
Seguir
Presentation.
Leer menos
Leer más
Economía y finanzas
Denunciar
Compartir
Denunciar
Compartir
1 de 20
Descargar ahora
Descargar para leer sin conexión
Recomendados
Peter O'Connor - HSMAI Europe
Peter O'Connor - HSMAI Europe
HSMAIeurope
Grassroots Economic Development
Grassroots Economic Development
Franck Nouyrigat
Kathleen Cullen - HSMAI Europe
Kathleen Cullen - HSMAI Europe
HSMAIeurope
Kelly McGuire - HSMAI Europe
Kelly McGuire - HSMAI Europe
HSMAIeurope
Fredéric Toitot - HSMAI Europe
Fredéric Toitot - HSMAI Europe
HSMAIeurope
Lennert de Jong - HSMAI Europe
Lennert de Jong - HSMAI Europe
HSMAIeurope
Oliver Terry - HSMAI Europe
Oliver Terry - HSMAI Europe
HSMAIeurope
The HSMAI Region Europe Mentor Programme
The HSMAI Region Europe Mentor Programme
HSMAIeurope
Recomendados
Peter O'Connor - HSMAI Europe
Peter O'Connor - HSMAI Europe
HSMAIeurope
Grassroots Economic Development
Grassroots Economic Development
Franck Nouyrigat
Kathleen Cullen - HSMAI Europe
Kathleen Cullen - HSMAI Europe
HSMAIeurope
Kelly McGuire - HSMAI Europe
Kelly McGuire - HSMAI Europe
HSMAIeurope
Fredéric Toitot - HSMAI Europe
Fredéric Toitot - HSMAI Europe
HSMAIeurope
Lennert de Jong - HSMAI Europe
Lennert de Jong - HSMAI Europe
HSMAIeurope
Oliver Terry - HSMAI Europe
Oliver Terry - HSMAI Europe
HSMAIeurope
The HSMAI Region Europe Mentor Programme
The HSMAI Region Europe Mentor Programme
HSMAIeurope
The Future of RM
The Future of RM
HSMAIeurope
Benchmarking alliance presentation hsmai london feb 2015
Benchmarking alliance presentation hsmai london feb 2015
HSMAIeurope
Event-prisen 2014
Event-prisen 2014
HSMAIeurope
Hsmai europe sponsorship_two_worlds_collide02
Hsmai europe sponsorship_two_worlds_collide02
HSMAIeurope
HSMAI Europe 2012 - 2013
HSMAI Europe 2012 - 2013
HSMAIeurope
HSMAI channel Norge
HSMAI channel Norge
HSMAIeurope
På tjenestesafari med kunden
På tjenestesafari med kunden
HSMAIeurope
HSMAI Channel – a brief presentarion
HSMAI Channel – a brief presentarion
HSMAIeurope
Reiselivsdagen 31102011 presentasjon av cecilie staude
Reiselivsdagen 31102011 presentasjon av cecilie staude
HSMAIeurope
Presentasjon fursetgruppen til hsmai reiselivsdagen 2011
Presentasjon fursetgruppen til hsmai reiselivsdagen 2011
HSMAIeurope
Google hsmai reiselivsdagen 2011
Google hsmai reiselivsdagen 2011
HSMAIeurope
111031 hsmai reiselivsdagen presentasjon av amadeus
111031 hsmai reiselivsdagen presentasjon av amadeus
HSMAIeurope
Hsmai reiselivsdagen 2011 presentasjon trip advisor
Hsmai reiselivsdagen 2011 presentasjon trip advisor
HSMAIeurope
Shrambal_Distributors_Newsletter_Apr-2024 (1).pdf
Shrambal_Distributors_Newsletter_Apr-2024 (1).pdf
vikashdidwania1
Top Rated Pune Call Girls Dighi ⟟ 6297143586 ⟟ Call Me For Genuine Sex Servi...
Top Rated Pune Call Girls Dighi ⟟ 6297143586 ⟟ Call Me For Genuine Sex Servi...
Call Girls in Nagpur High Profile
The Economic History of the U.S. Lecture 19.pdf
The Economic History of the U.S. Lecture 19.pdf
Gale Pooley
05_Annelore Lenoir_Docbyte_MeetupDora&Cybersecurity.pptx
05_Annelore Lenoir_Docbyte_MeetupDora&Cybersecurity.pptx
FinTech Belgium
20240429 Calibre April 2024 Investor Presentation.pdf
20240429 Calibre April 2024 Investor Presentation.pdf
Adnet Communications
The Economic History of the U.S. Lecture 17.pdf
The Economic History of the U.S. Lecture 17.pdf
Gale Pooley
Solution Manual for Financial Accounting, 11th Edition by Robert Libby, Patri...
Solution Manual for Financial Accounting, 11th Edition by Robert Libby, Patri...
ssifa0344
Kharghar Blowjob Housewife Call Girls NUmber-9833754194-CBD Belapur Internati...
Kharghar Blowjob Housewife Call Girls NUmber-9833754194-CBD Belapur Internati...
priyasharma62062
VIP Independent Call Girls in Andheri 🌹 9920725232 ( Call Me ) Mumbai Escorts...
VIP Independent Call Girls in Andheri 🌹 9920725232 ( Call Me ) Mumbai Escorts...
dipikadinghjn ( Why You Choose Us? ) Escorts
Más contenido relacionado
Más de HSMAIeurope
The Future of RM
The Future of RM
HSMAIeurope
Benchmarking alliance presentation hsmai london feb 2015
Benchmarking alliance presentation hsmai london feb 2015
HSMAIeurope
Event-prisen 2014
Event-prisen 2014
HSMAIeurope
Hsmai europe sponsorship_two_worlds_collide02
Hsmai europe sponsorship_two_worlds_collide02
HSMAIeurope
HSMAI Europe 2012 - 2013
HSMAI Europe 2012 - 2013
HSMAIeurope
HSMAI channel Norge
HSMAI channel Norge
HSMAIeurope
På tjenestesafari med kunden
På tjenestesafari med kunden
HSMAIeurope
HSMAI Channel – a brief presentarion
HSMAI Channel – a brief presentarion
HSMAIeurope
Reiselivsdagen 31102011 presentasjon av cecilie staude
Reiselivsdagen 31102011 presentasjon av cecilie staude
HSMAIeurope
Presentasjon fursetgruppen til hsmai reiselivsdagen 2011
Presentasjon fursetgruppen til hsmai reiselivsdagen 2011
HSMAIeurope
Google hsmai reiselivsdagen 2011
Google hsmai reiselivsdagen 2011
HSMAIeurope
111031 hsmai reiselivsdagen presentasjon av amadeus
111031 hsmai reiselivsdagen presentasjon av amadeus
HSMAIeurope
Hsmai reiselivsdagen 2011 presentasjon trip advisor
Hsmai reiselivsdagen 2011 presentasjon trip advisor
HSMAIeurope
Más de HSMAIeurope
(13)
The Future of RM
The Future of RM
Benchmarking alliance presentation hsmai london feb 2015
Benchmarking alliance presentation hsmai london feb 2015
Event-prisen 2014
Event-prisen 2014
Hsmai europe sponsorship_two_worlds_collide02
Hsmai europe sponsorship_two_worlds_collide02
HSMAI Europe 2012 - 2013
HSMAI Europe 2012 - 2013
HSMAI channel Norge
HSMAI channel Norge
På tjenestesafari med kunden
På tjenestesafari med kunden
HSMAI Channel – a brief presentarion
HSMAI Channel – a brief presentarion
Reiselivsdagen 31102011 presentasjon av cecilie staude
Reiselivsdagen 31102011 presentasjon av cecilie staude
Presentasjon fursetgruppen til hsmai reiselivsdagen 2011
Presentasjon fursetgruppen til hsmai reiselivsdagen 2011
Google hsmai reiselivsdagen 2011
Google hsmai reiselivsdagen 2011
111031 hsmai reiselivsdagen presentasjon av amadeus
111031 hsmai reiselivsdagen presentasjon av amadeus
Hsmai reiselivsdagen 2011 presentasjon trip advisor
Hsmai reiselivsdagen 2011 presentasjon trip advisor
Último
Shrambal_Distributors_Newsletter_Apr-2024 (1).pdf
Shrambal_Distributors_Newsletter_Apr-2024 (1).pdf
vikashdidwania1
Top Rated Pune Call Girls Dighi ⟟ 6297143586 ⟟ Call Me For Genuine Sex Servi...
Top Rated Pune Call Girls Dighi ⟟ 6297143586 ⟟ Call Me For Genuine Sex Servi...
Call Girls in Nagpur High Profile
The Economic History of the U.S. Lecture 19.pdf
The Economic History of the U.S. Lecture 19.pdf
Gale Pooley
05_Annelore Lenoir_Docbyte_MeetupDora&Cybersecurity.pptx
05_Annelore Lenoir_Docbyte_MeetupDora&Cybersecurity.pptx
FinTech Belgium
20240429 Calibre April 2024 Investor Presentation.pdf
20240429 Calibre April 2024 Investor Presentation.pdf
Adnet Communications
The Economic History of the U.S. Lecture 17.pdf
The Economic History of the U.S. Lecture 17.pdf
Gale Pooley
Solution Manual for Financial Accounting, 11th Edition by Robert Libby, Patri...
Solution Manual for Financial Accounting, 11th Edition by Robert Libby, Patri...
ssifa0344
Kharghar Blowjob Housewife Call Girls NUmber-9833754194-CBD Belapur Internati...
Kharghar Blowjob Housewife Call Girls NUmber-9833754194-CBD Belapur Internati...
priyasharma62062
VIP Independent Call Girls in Andheri 🌹 9920725232 ( Call Me ) Mumbai Escorts...
VIP Independent Call Girls in Andheri 🌹 9920725232 ( Call Me ) Mumbai Escorts...
dipikadinghjn ( Why You Choose Us? ) Escorts
VIP Call Girl in Mira Road 💧 9920725232 ( Call Me ) Get A New Crush Everyday ...
VIP Call Girl in Mira Road 💧 9920725232 ( Call Me ) Get A New Crush Everyday ...
dipikadinghjn ( Why You Choose Us? ) Escorts
TEST BANK For Corporate Finance, 13th Edition By Stephen Ross, Randolph Weste...
TEST BANK For Corporate Finance, 13th Edition By Stephen Ross, Randolph Weste...
ssifa0344
03_Emmanuel Ndiaye_Degroof Petercam.pptx
03_Emmanuel Ndiaye_Degroof Petercam.pptx
FinTech Belgium
The Economic History of the U.S. Lecture 22.pdf
The Economic History of the U.S. Lecture 22.pdf
Gale Pooley
The Economic History of the U.S. Lecture 18.pdf
The Economic History of the U.S. Lecture 18.pdf
Gale Pooley
The Economic History of the U.S. Lecture 23.pdf
The Economic History of the U.S. Lecture 23.pdf
Gale Pooley
Top Rated Pune Call Girls Viman Nagar ⟟ 6297143586 ⟟ Call Me For Genuine Sex...
Top Rated Pune Call Girls Viman Nagar ⟟ 6297143586 ⟟ Call Me For Genuine Sex...
Call Girls in Nagpur High Profile
06_Joeri Van Speybroek_Dell_MeetupDora&Cybersecurity.pdf
06_Joeri Van Speybroek_Dell_MeetupDora&Cybersecurity.pdf
FinTech Belgium
VVIP Pune Call Girls Katraj (7001035870) Pune Escorts Nearby with Complete Sa...
VVIP Pune Call Girls Katraj (7001035870) Pune Escorts Nearby with Complete Sa...
Call Girls in Nagpur High Profile
Solution Manual for Principles of Corporate Finance 14th Edition by Richard B...
Solution Manual for Principles of Corporate Finance 14th Edition by Richard B...
ssifa0344
Vip Call US 📞 7738631006 ✅Call Girls In Sakinaka ( Mumbai )
Vip Call US 📞 7738631006 ✅Call Girls In Sakinaka ( Mumbai )
Pooja Nehwal
Último
(20)
Shrambal_Distributors_Newsletter_Apr-2024 (1).pdf
Shrambal_Distributors_Newsletter_Apr-2024 (1).pdf
Top Rated Pune Call Girls Dighi ⟟ 6297143586 ⟟ Call Me For Genuine Sex Servi...
Top Rated Pune Call Girls Dighi ⟟ 6297143586 ⟟ Call Me For Genuine Sex Servi...
The Economic History of the U.S. Lecture 19.pdf
The Economic History of the U.S. Lecture 19.pdf
05_Annelore Lenoir_Docbyte_MeetupDora&Cybersecurity.pptx
05_Annelore Lenoir_Docbyte_MeetupDora&Cybersecurity.pptx
20240429 Calibre April 2024 Investor Presentation.pdf
20240429 Calibre April 2024 Investor Presentation.pdf
The Economic History of the U.S. Lecture 17.pdf
The Economic History of the U.S. Lecture 17.pdf
Solution Manual for Financial Accounting, 11th Edition by Robert Libby, Patri...
Solution Manual for Financial Accounting, 11th Edition by Robert Libby, Patri...
Kharghar Blowjob Housewife Call Girls NUmber-9833754194-CBD Belapur Internati...
Kharghar Blowjob Housewife Call Girls NUmber-9833754194-CBD Belapur Internati...
VIP Independent Call Girls in Andheri 🌹 9920725232 ( Call Me ) Mumbai Escorts...
VIP Independent Call Girls in Andheri 🌹 9920725232 ( Call Me ) Mumbai Escorts...
VIP Call Girl in Mira Road 💧 9920725232 ( Call Me ) Get A New Crush Everyday ...
VIP Call Girl in Mira Road 💧 9920725232 ( Call Me ) Get A New Crush Everyday ...
TEST BANK For Corporate Finance, 13th Edition By Stephen Ross, Randolph Weste...
TEST BANK For Corporate Finance, 13th Edition By Stephen Ross, Randolph Weste...
03_Emmanuel Ndiaye_Degroof Petercam.pptx
03_Emmanuel Ndiaye_Degroof Petercam.pptx
The Economic History of the U.S. Lecture 22.pdf
The Economic History of the U.S. Lecture 22.pdf
The Economic History of the U.S. Lecture 18.pdf
The Economic History of the U.S. Lecture 18.pdf
The Economic History of the U.S. Lecture 23.pdf
The Economic History of the U.S. Lecture 23.pdf
Top Rated Pune Call Girls Viman Nagar ⟟ 6297143586 ⟟ Call Me For Genuine Sex...
Top Rated Pune Call Girls Viman Nagar ⟟ 6297143586 ⟟ Call Me For Genuine Sex...
06_Joeri Van Speybroek_Dell_MeetupDora&Cybersecurity.pdf
06_Joeri Van Speybroek_Dell_MeetupDora&Cybersecurity.pdf
VVIP Pune Call Girls Katraj (7001035870) Pune Escorts Nearby with Complete Sa...
VVIP Pune Call Girls Katraj (7001035870) Pune Escorts Nearby with Complete Sa...
Solution Manual for Principles of Corporate Finance 14th Edition by Richard B...
Solution Manual for Principles of Corporate Finance 14th Edition by Richard B...
Vip Call US 📞 7738631006 ✅Call Girls In Sakinaka ( Mumbai )
Vip Call US 📞 7738631006 ✅Call Girls In Sakinaka ( Mumbai )
Peter O'Connor 2 - HSMAI Europe
1.
26/02/15 © Peter
O’Connor, Essec, 2015 1 The Challenge of Conversion Dr. Peter O’Connor Essec Business School Ques?on 1 How will people find your site(s)?
2.
26/02/15 © Peter
O’Connor, Essec, 2015 2 Ques?on 2 Why should customers book on your site (rather than elsewhere)? Conversion No point in geLng them to your site unless you can sell to them
3.
26/02/15 © Peter
O’Connor, Essec, 2015 3 The Customer Acquisi?on Equa?on Cost Per Click Luxury Hotel Paris € 0.50
4.
26/02/15 © Peter
O’Connor, Essec, 2015 4
5.
26/02/15 © Peter
O’Connor, Essec, 2015 5 European Average Conversion Rate From Paid Search 3% So…. CPC = € 0.50 Conversion rate = 3% 0.50 * 100 / 3 Customer Acquisi?on Cost = €16.78
6.
26/02/15 © Peter
O’Connor, Essec, 2015 6 So…. CPC = € 0.50 Conversion rate = 3% 0.50 * 100 / 3 Customer Acquisi?on Cost = € 16.78 Shopping cart value? €100 Distribu?on cost = 17%
7.
26/02/15 © Peter
O’Connor, Essec, 2015 7 Cost Per Click Luxury Roman?c Weekend Break Paris € 27.50 So…. CPC = € 27.50 Conversion rate = 9% 27.50 * 100 / 9 Customer Acquisi?on Cost = € 300.00 Shopping cart value? €3000 Distribu?on cost = 10%
8.
26/02/15 © Peter
O’Connor, Essec, 2015 8 What can you play with? CPC = € 27.50 Conversion rate = 9% 27.50 * 100 / 9 Customer Acquisi?on Cost = € 300.00 Shopping cart value? €3000 Distribu?on cost = 10%
9.
26/02/15 © Peter
O’Connor, Essec, 2015 9 So how do you get it up?
10.
26/02/15 © Peter
O’Connor, Essec, 2015 10 Get them to stay!
11.
26/02/15 © Peter
O’Connor, Essec, 2015 11 Sala Silvermine, Sweden
12.
26/02/15 © Peter
O’Connor, Essec, 2015 12
13.
26/02/15 © Peter
O’Connor, Essec, 2015 13 Video can be very powerful Reassurance!
14.
26/02/15 © Peter
O’Connor, Essec, 2015 14
15.
26/02/15 © Peter
O’Connor, Essec, 2015 15 Get them to pay! Create a sense of urgency
16.
26/02/15 © Peter
O’Connor, Essec, 2015 16
17.
26/02/15 © Peter
O’Connor, Essec, 2015 17
18.
26/02/15 © Peter
O’Connor, Essec, 2015 18
19.
26/02/15 © Peter
O’Connor, Essec, 2015 19 Get them to pay MORE! Cross-‐Selling / Up-‐Selling
20.
26/02/15 © Peter
O’Connor, Essec, 2015 20
Descargar ahora